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Search Engine Optimization—Your Visual Blueprint for Effective Internet Marketing

Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing

by Kristopher B. Jones

2008 (296 pages)

ISBN:9780470224489

Taking a visual approach to professional-level computer topics, this book offers step-by-step screen shots that demonstrate over 140 key search engine optimization techniques.

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Search Engine Optimization—Your Visual Blueprint for Effective Internet Marketing
The History of Search-Engine Optimization
Chapter 1	-	Getting Started with Search-Engine Optimization
Chapter 2	-	Keyword Generation
Chapter 3	-	Creating Pages
Chapter 4	-	Basic Web Site Structure
Chapter 5	-	Advanced Web Site Structuring
Chapter 6	-	Creating Content
Chapter 7	-	Creating Communities
Chapter 8	-	Building Links
Chapter 9	-	Using Google Analytics
Chapter 10	-	Social Media Optimization
Chapter 11	-	Creating Pay-Per-Click Campaigns
Chapter 12	-	Optimizing PPC Campaigns through Quality Score Optimization
Chapter 13	-	Optimizing for Other Search Engines
Chapter 14	-	Monetizing Traffic
Chapter 15	-	Installing SEO Plug-Ins