Information Communication Technologies and Emerging Business Strategies
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Preface |
Section I - Innovation, Communication Technologies, and Consumer Clusters |
Chapter I |
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Propagating the Ideal—The Mobile Communication Paradox |
Chapter II |
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Beauty and the Nerd— Ethnographical Analyses in the Japanese Digitalization |
Chapter III |
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The Right of Interpretation— Who Decides the Success of Picture Mail? |
Chapter IV |
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Foreseeing the Future Lifestyle with Digital Music— A Comparative Study Between Mobile Phone Ring Tones and Hard-Disk Music Players Like iPod |
Section II - Commerce, Community, and Consumer-Generated Content |
Chapter V |
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"You're In Our World Now." ™ —Ownership and Access in the Proprietary Community of an MMOG |
Chapter VI |
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Games and Advertisement— Beyond Banners and Billboards |
Chapter VII |
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Digital Petri Dishes— LiveJournal User Icons as a Space and Medium of Popular Cultural Production |
Section III - Creative Industries |
Chapter VIII |
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Creative London? Investigating New Modalities of Work in the Cultural Industries |
Chapter IX |
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Digital Cinema as Disruptive Technology— Exploring New Business Models in the Age of Digital Distribution |
Chapter X |
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Access to the Living Room— Triple Play and Interactive Television Reshaping the Producer/Consumer Relation |
Chapter XI |
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Screening in High Standard— Innovating Film and Television in a Digital Age through High Definition |
Section IV - Emerging Markets and Organizational Cultures
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Chapter XII |
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Bringing the Next Billion Online— Create Internet Demand in Emerging Markets |
Chapter XIII |
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Organizing Across Distances— Managing Successful Virtual Team Meetings |
Chapter XIV |
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Working at Home— Negotiating Space and Place |
Chapter XV |
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Media Life Cycle and Consumer— Generated Innovation |
