The Internet and American Business
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Preface |
Part I - Introduction |
Chapter 1 |
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Introduction |
Chapter 2 |
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The Internet Before Commercialization |
Part II - Internet Technologies Seeking a Business Model |
Chapter 3 |
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Innovation and the Evolution of Market Structure for Internet Access in the United States |
Chapter 4 |
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Protocols for Profit—Web and E-mail Technologies as Product and Infrastructure |
Chapter 5 |
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The Web’s Missing Links—Search Engines and Portals |
Chapter 6 |
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The Rise, Fall, and Resurrection of Software as a Service—Historical Perspectives on the Computer Utility and Software for Lease on a Network |
Part III - Commerce in the Internet
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Chapter 7 |
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Discovering a Role Online—Brick-and-Mortar Retailers and the Internet |
Chapter 8 |
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Small Ideas, Big Ideas, Bad Ideas, Good Ideas— ‘‘Get Big Fast’’ and Dot-Com Venture Creation |
Part IV - Industry Transformation and Selective Adoption |
Chapter 9 |
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Internet Challenges for Media Businesses |
Chapter 10 |
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Internet Challenges for Nonmedia Industries, Firms, and Workers |
Chapter 11 |
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Resistance Is Futile? Reluctant and Selective Users of the Internet |
Part V - New Technology—Old and New Business Uses |
Chapter 12 |
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New Wine in Old and New Bottles—Patterns and Effects of the Internet on Companies |
Chapter 13 |
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Communities and Specialized Information Businesses |
Part VI - Newly Created or Amplified Problems |
Chapter 14 |
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File Sharing and the Music Industry |
Chapter 15 |
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Eros Unbound—Pornography and the Internet |
Part VII - Lessons Learned, Future Opportunities |
Chapter 16 |
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Market and Agora—Community Building by Internet |
Chapter 17 |
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Conclusions |
