Making Technology Investments Profitable: ROI Road Map to Better Business Cases
by Jack M. Keen and Bonnie Digrius
2003 (300 pages)
ISBN:0471227331
Take the mystery--and anxiety--out of maximizing IT value.
Purchase Printed Book at Amazon below:
Purchase PDF EBook (Cheaper Option) by clicking below:
Making Technology Investments Profitable—ROI Road Map to Better Business Cases
Introduction
Chapter 1
-
Why IT Projects Falter and How Astute Business Cases Help Save the Day
Chapter 2
How to Recognize a Trustworthy Business Case
Chapter 3
The Importance of Good Processes
Chapter 4
Defining: Steps 1, 2, and 3 to Building Better Business Cases
Chapter 5
Assessing: Steps 4, 5, and 6 to Building Better Business Cases
Chapter 6
Delivering: Step 7 to Building Better Business Cases
Chapter 7
Finding Hidden Value Others Miss
Chapter 8
Handling Intangibles: An Emotional Enigma of the IT Evaluation
Chapter 9
Using ROI Storytelling to Drive Home the Message
Chapter 10
Selecting: Prioritizing Projects with Confidence and Ease
Chapter 11
Tracking: Making Sure Benefits Get Realized
Chapter 12
How Vendors Use Business Case ROI to Help Buyers Buy Better
Appendix A
Sample Business Case
Appendix B
Generic ROI Template for Process-Oriented Justifications
Appendix C
Recap of ROI Discovery Tools in this Book
Appendix D
Web Site Resources
Appendix E
Bibliography
Appendix F
Glossary
