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osCommerce Webmaster's Guide to Selling Online—Increase Your Sales and Profits with Expert Tips on SEO, Marketing, Design, Selling Strategies, etc.

osCommerce Webmaster's Guide to Selling Online: Increase Your Sales and Profits with Expert Tips on SEO, Marketing, Design, Selling Strategies, etc.

by Vadym Gurevych

2007 (428 pages)

ISBN:9781847192028

Packed with expert advice and practical examples of effective store design and report creation, this book will help you make better decisions, formulate more effective strategies, and measure your success.

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osCommerce Webmaster's Guide to Selling Online—Increase Your Sales and Profits with Expert Tips on SEO, Marketing, Design, Selling Strategies, etc.
Preface
Chapter 1	-	Increasing Profits and Sales with osCommerce
Chapter 2	-	Advertising an Online Store
Chapter 3	-	Search Engine Optimization
Chapter 4	-	Dynamic Content to Improve Sales
Chapter 5	-	Building Customer Confidence
Chapter 6	-	Design to Sell
Chapter 7	-	Improving Product Catalog
Chapter 8	-	Increasing Order Value
Chapter 9	-	Increasing the Turnover via Promotions and Special Offers
Chapter 10	-	Improving Conversion Rates and Customer Experience
Chapter 11	-	Understanding and Using Reports
Chapter 12	-	Repeat Customers
Afterword