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Twitter Power—How to Dominate Your Market One Tweet at a Time

Twitter Power: How to Dominate Your Market One Tweet at a Time

by Joel Comm

2009 (272 pages)

ISBN:9780470458426

Showing how to integrate Twitter into your existing marketing strategies to build a loyal following, this guide will help you expand awareness for your product or service, and even handle negative publicity due to angry or disappointed consumers.

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Twitter Power—How to Dominate Your Market One Tweet at a Time
Foreword
Preface—The Power of Twitter
Introduction—What Can Twitter Do for You?
Chapter 1	-	An Introduction to the Social Media Landscape
Chapter 2	-	What Is Twitter and Why Is It So Powerful?
Chapter 3	-	Getting Started the Right Way on Twitter
Chapter 4	-	Building a Following on Twitter
Chapter 5	-	The Art of the Tweet
Chapter 6	-	The Magic of Connecting with Customers on Twitter
Chapter 7	-	Leveraging Twitter for Team Communication
Chapter 8	-	Using Twitter to Help Build Your Brand
Chapter 9	-	Leveraging the Power of Twitter to Drive Behavior in Your Followers
Chapter 10	-	Beyond Twitter.com
Chapter 11	-	Building Powerful Solutions on Top of the Twitter Platform
Chapter 12	-	Play Nice
Chapter 13	-	Putting It All Together—A 30-Day Plan for Dominating Twitter
Chapter 14	-	Power Twitterers
Conclusion
Directory of Twitterers