Extending the Supply Chain—How Cutting-Edge Companies Bridge the Critical Last Mile into Customers' Homes

by Kenneth Karel Boyer, Markham T. Frohlich and G. Tomas M. Hult 

2005 (288 pages)

ISBN:0814408362

This book offers dozens of tools to help you establish and maintain a dynamic, customer-focused fulfillment operation, and offers proactive strategies for seamlessly integrating marketing and technology into your supply chain strategy.

Extending the Supply Chain—How Cutting-Edge Companies Bridge the Critical Last Mile into Customers' Homes

Foreword

Preface

Part I - Introduction

Chapter 1

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The Great Divide Between Customers and Retailers

Part II - Strategies

Chapter 2

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Decoupled Extended Supply Chains

Chapter 3

-

Semi-Extended Supply Chains

Chapter 4

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Fully Extended Supply Chains

Chapter 5

-

Centralized Extended Supply Chains

Part III - Transforming the Supply Chain

Chapter 6

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Strategy—Meshing Operational and Marketing Goals

Chapter 7

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Marketing—Tapping Customers' Latent Desires

Chapter 8

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Supply Chain Design—How to Bridge the Last Mile

Chapter 9

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Information Technology—Facilitating Learning and Streamlining Transactions

Chapter 10

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The Future of the Extended Supply Chain