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The Complete E-Commerce Book—Design, Build & Maintain a Successful Web-Based Business, Second Edition

by Janice Reynolds

2004 (374 pages)

ISBN:1578203120

Showing how to build a successful e-commerce operation from the ground up, this text explores important considerations including customer experience, effective website design, cutting-edge programming, robust server configuration, and much more.

Table of Contents

The Complete E-Commerce Book—Design, Build & Maintain a Successful Web-Based Business, Second Edition
Preface
Chapter 1	-	The E-Commerce Phenomenon
Chapter 2	-	Designing Your Website
Chapter 3	-	The Devil is in the Details
Chapter 4	-	Server Hardware
Chapter 5	-	Redundancy
Chapter 6	-	Connectivity
Chapter 7	-	Security
Chapter 8	-	Infrastructure Software
Chapter 9	-	E-Commerce Solutions
Chapter 10	-	Adjunct Software
Chapter 11	-	Quality Assurance
Chapter 12	-	Website Maintenance and Management
Chapter 13	-	Consultants and Vendors
Chapter 14	-	Web-hosting Services
Chapter 15	-	Search Engines and Directories
Chapter 16	-	Marketing Your Website
Chapter 17	-	Customer Service
Chapter 18	-	Logistics and Order Fulfillment
Chapter 19	-	Final Thoughts
Appendix A	-	Computer Basics
Glossary