by Matt Haig
2001 (320 pages)
ISBN:0749435771
This handbook is intended to provide anyone with an active interest in e-business with an insight into B2B e-marketing.
Table of Contents
The B2B E-Commerce Handbook—How to Transform Your Business-to-Business Global Marketing Strategy
Preface
Chapter 1
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B2B Basics
Chapter 2
Understanding the New Economy
Chapter 3
B2B Web Design
Chapter 4
Intranets and Extranets
Chapter 5
B2B E-Marketplaces
Chapter 6
B2B Auctions
Chapter 7
B2B Branding
Chapter 8
Building Business Relations
Chapter 9
Marketing via Search Engines
Chapter 10
B2B Advertising
Chapter 11
B2B Affiliate Marketing
Chapter 12
B2B E-Mail Marketing
Chapter 13
The Future of B2B
Appendix 1
B2B E-Commerce Directory
Appendix 2
B2B E-Commerce Dictionary
Appendix 3
Recommended Reading
