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Implementing E-Commerce Strategies—A Guide to Corporate Success after the Dot.Com Bust

by Mark J. Epstein

2004 (220 pages)

ISBN:027598463X

Showcasing the experiences of 32 firms in a variety of industries, this practical book focuses on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company.

Table of Contents

Implementing E-Commerce Strategies—A Guide to Corporate Success after the Dot.Com Bust
Companies Profiled
Preface
Part I - Increasing the Return on E-Commerce Investments
Chapter 1	-	Characteristics of E-Commerce Success
Chapter 2	-	Corporate and Functional E-Commerce Leadership
Chapter 3	-	Formulating an E-Commerce Strategy
Chapter 4	-	Organizational Structure and Design for E-Commerce
Chapter 5	-	Management Systems for E-Commerce Success
Chapter 6	-	Measuring the Payoffs of E-Commerce Investments
Part II - Company Cases
Chapter 7	-	Company Cases: B2C—Retail
Chapter 8	-	Company Cases: B2C—Services
Chapter 9	-	Company Cases: B2B
Chapter 10	-	Achieving Success in E-Commerce
Notes
Bibliography