KuTenk 2000 - SBIO225406-Kellogg on Biotechnology—Thriving Through Integration

by Alicia Löffler (ed) 

2005 (288 pages)

ISBN:9780749443986

Providing examples from the biotechnology industry relevant to the human therapeutic field, this book offers an integrated view on the hurdles involved in reaching profitability in a complex technical, political, regulatory, and social environment.

Kellogg on Biotechnology—Thriving Through Integration

Preface

Part I - Emerging Technologies—The Fuel of Biotechnology

Chapter 1

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Promises and Challenges of the U.S. Stem Cell Industry

Chapter 2

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Pharmacogenomics—Overcoming the Hurdles to Adoption

Chapter 3

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Nanobiotechnology—Applications and Commercialization Strategies

Part II - The Business of Science—Enhancing the Value of the Innovations Through the Perfect Business Model

Chapter 4

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Sustaining Platforms

Chapter 5

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Mergers and Acquisitions as a Strategic Alternative in Biotech

Part III - The Home Stretch—Commercializing and Capturing the Value of the Innovation

Chapter 6

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Biologics Manufacturing—The Make or Buy Decision

Chapter 7

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Pharming Factories

Chapter 8

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The Role of Marketing

Chapter 9

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To DTC or Not to DTC—Direct-to-Consumer Marketing in Medical Devices

Chapter 10

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The Forgotten Issue—Reimbursement in Biotechnology