Professional Domain Appraisers Tips to Build Domain Name that Sell

December 30, 2009 by kutenk · 4 Comments
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When building website, you need to plan ahead with good choice of domain name. Your domain name and its associated URLs should be optimized to search engine by using popular and focused keywords. There are numerous tools available to assist you in finding popular keywords frequently accessed by high volume of users. Deploying highest priced keywords may have deep impact on your future PPC advertising campaign. Make sure that proper top-level domain (TLD) are used. For example: .com TLD are professional choice for business related website, whereas .info and .biz are often associated with spammers. Domain names with the .com extension continue to be the most popular and generate the most profit when it comes to domain name sales. The number of words in the domain name is an important aspect. The lesser words, the better. Choose shorter domain names that are easier to remember and type, and you should be able to pronounce it well. Use dash (-), instead of underscore (_) to combine multiple words. Domain names with numbers, hyphens, or a name that is plural will typically have lesser future value. Importantly, your domain name should have good relevancy with your business themes/purposes. It is also good to check if your domain keyword doesn’t conflict with other trademarks/copyrights protected entities, this is to avoid potential legal conflict.




After develop your site, you need to pursue good Google rankings and better search engine result pages (SERP). Good Google rankings help boost the value of a domain name in longer term. Good SERP drives more traffics to your website, and its potential revenue. Revenue is a good indicator of a domain’s ability to sell. For example, a site that draws $20,000 annually, a constant revenue stream, is likely to sell at up to 10 times its generated revenue. But sites that draw smaller annual figures actually sell at larger multiples, because they are more affordable and therefore attract more potential buyers.




After building you site, are you thinking to sell your website? If you decide to sell a domain name, you need to get domain appraisal certificate appraised by a reputable independent domain appraisal company. Using professional domain appraisers allows you to find the current market value of a domain name so you can maximize profits during the sale. They collect an appraisal fee and a commission upon sales. Basically, a domain name appraisal is an estimate about the potential sales price of a particular Internet domain name. Domain Appraisal provides a review by industry experts to determine your domain name’s current market value. Their appraisal methodology examine an industry-leading thirty factors of a domain name and analyze up to 30 important domain name appraisal criteria. Your domain name worth will be assessed on several variables like Domain Anatomy, Traffic Indicators, Advertising Potential, Marketing Potential, E-Commerce Potential and Comparable Sales. Typically, the appraisal will be completed within 4 business days and guarantee that it will sell within 12% of the appraised value.

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