The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success | by Colin Barrow | 2011 | ISBN: 9780749462178. Advertising and Promotion. Pricing Strategies. Maths for Marketing.
Thursday, November 24th, 2011by Colin Barrow
2011 (256 pages)
ISBN:9780749462178
Including real-life case examples and illustrations of how marketing concepts apply to business decision-making, this book provides detailed information on how to find and analyze market data on any business or market.
The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success
The 30 Day MBA in Marketing gives the reader guidance on many important topics: buyer behavior, marketing strategy, products and services, advertising and promotion, distribution, pricing, managing the marketing organization, and preparing a marketing plan. There are also appendices of marketing information resources and a personal development plan. Each chapter has real-life case examples and an illustration of how marketing concepts apply to business decision-making. The author provides detailed information on how to find and analyze market data on any business or market. There are self-assessment tests at the end of each section plus a final exam paper, allowing the reader to receive a grade and "graduate."
shipping_weight: 14.08 ounces
ASIN: 0749462175
The 30 Day MBA in Marketing – Your Fast Track Guide to Business Success
Introduction
Overview
What is the content of an MBA in Marketing and what use will it be to you?
How this book is organized and how to use it
Chapter 01 – Introduction to Marketing
Overview
Understanding markets
The marketing mix
Marketing in the internet era
Chapter 02 – Buyer Behaviour
Overview
Understanding customers
Features, benefits and proofs
Market research
Avoiding customer default
Chapter 03 – Marketing Strategy
Overview
Devising marketing strategy – the overview
Getting the measure of markets
Segmenting markets
Chapter 04 – Products and Services
Overview
Generic product categories
Product/service life cycle
Quality
Chapter 05 – Advertising and Promotion
Overview
The rules of advertising
Websites and effective internet presence
Tracking website traffic
Selling
Chapter 06 – Place and Distribution
Overview
Channel structures
Channels of distribution
Logistics
Outsourcing
Chapter 07 – Pricing
Overview
Economic theory and pricing strategy
Pricing decisions and their relationship with costs, volume and ultimately profits
Pricing strategies – the marketing options
Review your products and services
Chapter 08 – Maths for Marketing
Overview
Quantitative research and analysis
Forecasting
Surveys and sample size
Marketing operations
Marketing investment decisions
Chapter 09 – Managing the Marketing Organization
Overview
Marketing strategy vs structure, people and systems
Structures – the options
People
Systems
Chapter 10 – Marketing and the Law
Overview
Trading regulations
Employment legislation
Intellectual property
Ethics in marketing
Chapter 11 – Marketing Plans and Budgets
Overview
Shaping marketing plans – tools and techniques
Marketing and business plans
Budgets and variances
Chapter 12 – The Core
Overview
Accounting and finance
Organizational behaviour
Strategy
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