| No |
Book Title |
Authors |
Link |
| 1 |
6 Steps to Free Publicity, Third Edition |
Marcia Yudkin |
Link |
| 2 |
Advertising and the Mind of the Consumer—What Works, What Doesn’t, and Why, Revised 3rd International Edition |
Max Sutherland |
Link |
| 3 |
Convergence Marketing—Combining Brand and Direct Marketing for Unprecedented Profits |
Richard G. Rosen |
Link |
| 4 |
Experiential Marketing—A Practical Guide To Interactive Brand Experiences |
Shaz Smilansky |
Link |
| 5 |
Market Rebels—How Activists Make or Break Radical Innovations |
Hayagreeva Rao |
Link |
| 6 |
Marketing To the Social Web—How Digital Customer Communities Build Your Business, Second Edition |
Larry Weber |
Link |
| 7 |
The Cool Factor—Building Your Brand's Image through Partnership Marketing |
Del Breckenfeld |
Link |
| 8 |
Understanding Digital Marketing—Marketing Strategies for Engaging the Digital Generation |
Damian Ryan and Calvin Jones |
Link |
| 9 |
World Wide Rave—Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories |
David Meerman Scott |
Link |
| 10 |
How to Market, Advertise, and Promote Your Business or Service in Your Own Backyard |
Tom Egelhoff |
|
| 11 |
Jump Start Your Marketing Brain—Scientific Advice & Practical Ideas—For Revolutionizing Your Marketing Success |
Doug Hall |
|
| 12 |
Marketing for Rainmakers—52 Rules of Engagement to Attract and Retain Customers for Life |
Phil Fragasso |
|
| 13 |
The New Rules of Marketing and PR—How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly |
David Meerman Scott |
|
| 14 |
Web Marketing for Dummies, 2nd Edition |
Jan Zimmerman |
|
| 15 |
Changing the Channel—12 Easy Ways to Make Millions for Your Business |
Michael Masterson and MaryEllen Tribby |
|
| 16 |
Marketing Matters—A Guide for Healthcare Executives |
Richard K. Thomas and Michael Calhoun |
|
| 17 |
Pricing with Confidence—10 Ways to Stop Leaving Money on the Table |
Reed K. Holden and Mark R. Burton |
|
| 18 |
Sales Promotion— How To Create, Implement & Integrate Campaigns That Really Work, 4th Edition |
Roddy Mullin and Julian Cummins |
|
| 19 |
The Findability Formula—The Easy, Non-Technical Approach to Search Engine Marketing |
Heather Lutze |
|
| 20 |
The Price Is Wrong—Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing |
Sarah Maxwell |
|
| 21 |
All You Need is a Good Idea!—How To Create Marketing Messages that Actually Get Results |
Jay H. Heyman |
Link |
| 22 |
Marketing Due Diligence—Reconnecting Strategy to Share Price |
Malcolm McDonald, Brian Smith and Keith Ward |
Link |
| 23 |
Marketing in the 21st Century - New World Marketing, Volume 1 |
Timothy J. Wilkinson and Andrew R. Thomas (eds) |
Link |
| 24 |
Marketing in the 21st Century - Interactive and Multi-Channel Marketing, Volume 2 |
William J. Hauser and Dale M. Lewison (eds) |
Link |
| 25 |
Marketing in the 21st Century - Company and Customer Relations, Volume 3 |
Linda M. Orr and Jon M. Hawes (eds) |
Link |
| 26 |
Marketing in the 21st Century - Integrated Marketing Communication, Volume 4 |
Deborah L. Owens and Douglas R. Hausknecht (eds) |
Link |
| 27 |
Marketing Metaphoria—What Deep Metaphors Reveal About The Minds Of Consumers |
Gerald Zaltman and Lindsay H. Zaltman |
Link |
| 28 |
Online Marketing Heroes—Interviews with 25 Successful Online Marketing Gurus |
Michael Miller |
Link |
| 29 |
RenGen—Renaissance Generation—The Rise of the Cultural Consumer—And What It Means to Your Business |
Patricia Martin |
Link |
| 30 |
Strategic Marketing—Planning and Control, Second Edition |
Graeme Drummond and John Ensor |
Link |
| 31 |
Successful Direct Marketing Methods—Interactive, Database, and Customer-Based Marketing for Digital Age, Eighth Edition |
Bob Stone and Ron Jacobs |
Link |
| 32 |
The Pocket Media Coach—The Handy Guide to Getting Your Message Across on TV, Radio or in Print |
Alan Stevens |
Link |
| 33 |
Underdog Advertising—Proven Principles to Compete and Win Against the Giants in Any Industry |
Paul W. Flowers |
Link |
| No |
Book Title |
Authors |
Link |
| 1 |
10 Online Marketing & Search Engine Essentials Every Executive Needs to Know |
Fergal O'Byrne |
Link |
| 2 |
101 Ways to Promote Your Web Site, Sixth Edition |
Susan Sweeney |
Link |
| 3 |
101 Ways to Promote Your Web Site—Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic, Fifth Edition |
Susan Sweeney |
Link |
| 4 |
151 Quick Ideas for Advertising on a Shoestring |
Jean Joachim |
Link |
| 5 |
151 Quick Ideas to Get New Customers |
Jerry Wilson |
Link |
| 6 |
Advertising Account Planning—A Practical Guide |
Larry D. Kelley and Donald W. Jugenheimer |
Link |
| 7 |
Advertising Media Planning—A Brand Management Approach |
Larry D. Kelley and Donald W. Jugenheimer |
Link |
| 8 |
Advertising, Promotion, and New Media |
Marla R. Stafford and Ronald J.Faber |
Link |
| 9 |
AdWords For Dummies |
Howie Jacobson |
|
| 10 |
Attracting Investors—A Marketing Approach to Finding Funds for Your Business |
Philip Kotler, Hermawan Kartajaya and S. David Young |
|
| 11 |
Beyond Buzz—The Next Generation of Word-of-Mouth Marketing |
Lois Kelly |
|
| 12 |
Bigwig Briefs—Become a VP of Marketing—Leading VPs of Marketing Reveal What It Takes to Get There, Stay There, and Empower Others Who Work With You |
Bigwig Briefs Staff |
|
| 13 |
Blog Marketing—The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results |
Jeremy Wright |
|
| 14 |
Bringing Technology to Market—Trends, Cases, Solutions |
Olaf Plötner and Robert E. Spekman (eds) |
|
| 15 |
Business to Business Internet Marketing—Seven Proven Strategies for Increasing Profits through Internet Direct Marketing, 4th Edition |
Barry Silverstein |
|
| 16 |
Commonsense Direct & Digital Marketing, 5th Edition |
Drayton Bird |
|
| 17 |
Creating Rainmakers—The Manager’s Guide to Training Professionals to Attract New Clients |
Ford Harding |
|
| 18 |
Demystifying Marketing — A Guide To The Fundamentals For Engineers |
Patrick Forsyth |
|
| 19 |
Digital Marketing For Dummies |
Ben Carter, Gregory Brooks, Frank Catalano and Bud Smith |
|
| 20 |
Does Your Marketing Sell?—The Secret of Effective Marketing Communications |
Ian Moore |
|
| 21 |
Fool-Proof Marketing—15 Winning Methods for Selling Any Product or Service in Any Economy |
Robert W. Bly |
|
| 22 |
Fundamentals of Marketing, Fourth Edition |
Eugene Johnson |
|
| 23 |
Global Consumer Behavior |
Chantal Ammi |
|
| 24 |
Global Marketing Management—Changes, Challenges and New Strategies |
Kiefer Lee and Steve Carter |
|
| 25 |
Gravitational Marketing—The Science of Attracting Customers |
Jimmy Vee, Travis Miller and Joel Bauer |
|
| 26 |
Great Answers to Tough Marketing Questions, Second Edition |
P.R. Smith |
|
| 27 |
Gurus On Marketing |
Sultan Kermally |
|
| 28 |
High-Impact Marketing on a Low-Impact Budget |
John Kremer and J. Daniel McComas |
|
| 29 |
Hot Button Marketing—Push The Emotional Buttons That Get People To Buy |
Barry Feig |
|
| 30 |
How to Sell More Stuff!—Promotional Marketing that Really Works |
Steve Smith and Don E. Schultz |
|
| 31 |
How to Write a Marketing Plan, Third Edition |
John Westwood |
|
| 32 |
Inside Her Pretty Little Head—A New Theory of Female Motivation and What it Means for Marketing |
Jane Cunningham and Philippa Roberts |
|
| 33 |
Instant Marketing for Almost Free—Effective, Low-Cost Results in Weeks, Days or Hours |
Susan F. Benjamin |
|
| 34 |
Introduction to Marketing Concepts |
Graeme Drummond and John Ensor |
|
| 35 |
Let Them Eat Cake—Marketing Luxury To The Masses—As Well As The Classes |
Pamela N. Danziger |
|
| 36 |
Making Marketing Happen—How Great Companies Make Strategic Marketing Planning Work for Them |
Brian D. Smith |
|
| 37 |
Malcolm McDonald on Marketing Planning—Understanding Marketing Plans and Strategy |
Malcolm McDonald |
|
| 38 |
Management of Marketing |
Geoff Lancaster and Paul Reynolds |
|
| 39 |
Marketer's Toolkit—The 10 Strategies You Need to Succeed |
Harvard Business School Publishing |
|
| 40 |
Marketing Champions—Practical Strategies for Improving Marketing’s Power, Influence, and Business Impact |
Roy A. Young, Allen M. Weiss and David W. Stewart |
|
| 41 |
Marketing Genius |
Peter Fisk |
|
| 42 |
Marketing Graffiti—The View From The Street |
Michael Saren |
|
| 43 |
Marketing Insights from A to Z—80 Concepts Every Manager Needs to Know |
Philip Kotler |
|
| 44 |
Marketing Stripped Bare—An Insider's Guide to the Secret Rules |
Patrick Forsyth |
|
| 45 |
Marketing the Professional Services Firm—Applying the Principles and the Science of Marketing to the Professions |
Laurie Young |
|
| 46 |
Marketing to Leading-Edge Baby Boomers—Perceptions, Principles, Practices, Predictions |
Brent Green |
|
| 47 |
Marketing To The Social Web—How Digital Customer Communities Build Your Business |
Larry Weber |
|
| 48 |
Marketing Your Service Business |
Ian Ruskin-Brown |
|
| 49 |
Marketing Your Services—A Step-by-Step Guide for Small Businesses and Professionals |
Anthony O. Putman |
|
| 50 |
Mastering Marketing—A Comprehensive Introduction to the Skills of Developing and Defending Your Company's Revenue, Second Edition |
Ian Ruskin-Brown |
|
| 51 |
Motivational Marketing—How to Effectively Motivate Your Prospects to Buy Now, Buy More, and Tell Their Friends Too! |
Robert Imbriale |
|
| 52 |
Multichannel Marketing—Metrics and Methods for On and Offline Success |
Akin Arikan |
|
| 53 |
Out of the Box Marketing—How to Build a Super-Profitable Business |
David Abingdon |
|
| 54 |
Pricing for Profitability—Activity-Based Pricing for Competitive Advantage |
John L. Daly |
|
| 55 |
Pricing on Purpose Creating and Capturing Value |
Ronald J. Baker |
|
| 56 |
Pricing with Confidence—10 Ways to Stop Leaving Money on the Table |
Reed K. Holden and Mark R. Burton |
|
| 57 |
Prime Time Women—How to Win the Hearts, Minds, and Business of Boomer Big Spenders |
Marti Barletta |
|
| 58 |
Robin Hood Marketing—Stealing Corporate Savvy to Sell Just Causes |
Katya Andresen |
|
| 59 |
Search Marketing Strategies—A Marketer's Guide to Objective-Driven Success from Search Engines |
James Colborn |
|
| 60 |
Strategic Database Marketing—The Masterplan for Starting and Managing a Profitable, Custom-Based Marketing Program, Second Edition |
Arthur M. Hughes |
|
| 61 |
Success Secrets of the Online Marketing Superstars |
Mitch Meyerson |
|
| 62 |
Successful Marketing Strategy for High-Tech Firms, Third Edition |
Eric Viardot |
|
| 63 |
Ted Levitt on Marketing |
Theodore H. Levitt |
|
| 64 |
Ten Deadly Marketing Sins—Signs and Solutions |
Philip Kotler |
|
| 65 |
The Art and Science of Marketing—Marketing for Marketing Managers |
Grahame Dowling |
|
| 66 |
The Complete Guide to Direct Marketing—Creating Breakthrough Programs that Really Work |
Chet Meisner |
|
| 67 |
The Consistent Consumer—Predicting Future Behavior Through Lasting Values |
Ken Beller, Steve Weiss and Louis Patler |
|
| 68 |
The Financial Services Marketing Handbook--Tactics and Techniques That Produce Results |
Evelyn Ehrlich and Duke Fanelli |
|
| 69 |
The Green Marketing Manifesto |
John Grant |
|
| 70 |
The Guru Guide to Marketing—A Concise Guide to the Best Ideas from Today's Top Marketers |
Joseph H. Boyett and Jimmie T. Boyett |
|
| 71 |
The Manager's Guide to Competitive Marketing Strategies, Third Edition |
Norton Paley |
|
| 72 |
The Market Planning Guide—Creating a Plan to Successfully Market Your Business, Product, or Service, 5th Edition |
David H. Bangs, Jr |
|
| 73 |
The Marketing Audit Handbook—Tools, Techniques and Checklists for Exploiting Your Marketing Resources |
Aubrey Wilson |
|
| 74 |
The Marketing Strategy Desktop Guide |
Norton Paley |
|
| 75 |
The New Rules of Marketing and PR—How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly |
David Meerman Scott |
|
| 76 |
The Online Advertising Playbook—Proven Strategies and Tested Tactics from The Advertising Research Foundation |
Joseph Plummer, Steve Rappaport, Taddy Hall and Robert Barocci |
|
| 77 |
The Price Is Wrong—Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing |
Sarah Maxwell |
|
| 78 |
The Profit Impact of Marketing Strategy Project—Retrospect and Prospects |
Paul W. Farris and Michael J. Moore |
|
| 79 |
The Public Domain—How to Find & Use Copyright-Free Writings, Music, Art & More, 3rd Edition |
Stephen Fishman |
|
| 80 |
The Rainmaker's Toolkit—Power Strategies for Finding, Keeping, and Growing Profitable Clients |
Harry Mills |
|
| 81 |
Transforming your Go-to-Market Strategy—The Three Disciplines of Channel Management |
V. Kasturi Rangan and Marie Bell |
|
| 82 |
Trump University Marketing 101—How to Use the Most Powerful Ideas in Marketing to Get More Customers and Keep Them |
Don Sexton |
|
| 83 |
Up Close & Personal?—Customer Relationship Marketing @ Work, Third Edition |
Paul R. Gamble, Merlin Stone, Neil Woodcock and Bryan Foss |
|
| 84 |
Web Marketing For Dummies |
Jan Zimmerman |
|
| 85 |
What Customers Want—Using Outcome Driven Innovation To Create Breakthrough Products and Services |
Anthony Ulwick |
|
| 86 |
Why People Buy Things They Don't Need—Understanding and Predicting Consumer Behavior |
Pamela N. Danziger |
|
