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Marketing. Marketing Management. Strategic Marketing. Marketing Plans. Advertising. Promotion. Consumer Behavior. Internet Marketing. Search Engine Optimization.

 

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Marketing. Marketing Management. Strategic Marketing. Marketing Plans. Advertising. Promotion. Consumer Behavior. Internet Marketing. Search Engine Optimization.

 

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Search Engine Optimization, Internet Marketing Techniques, Global Marketing Management, Promotional Marketing, Marketing Planning Guide, Marketing Plans and Strategy, Marketer's Toolkit.
Online Marketing, Search Engine Marketing, Word-of-Mouth Marketing, Blog Marketing, Business to Business Internet Marketing, Direct & Digital Marketing
Advertising Account Planning, Promotion, and New Media, AdWords, Effective Marketing Communications, Global Consumer Behavior.
Gravitational Marketing, Tough Marketing Questions, Gurus On Marketing, High-Impact Marketing, Hot Button Marketing.
Write a Marketing Plan, Marketing Concepts, Marketing Luxury, Marketing Champions, Marketing Genius, Marketing Graffiti, Motivational Marketing. 
Multichannel Marketing, Out of the Box Marketing, Search Marketing Strategies, Strategic Database Marketing, Green Marketing.
Pricing for Profitability, How to Win the Big Spenders, Online Marketing Superstars, Ten Deadly Marketing Sins, The Financial Services Marketing. 
Competitive Marketing Strategies, Marketing Audit Handbook, Online Advertising, Growing Profitable Clients.
Customer Relationship Marketing, Web Marketing, Predicting Consumer Behavior, etc....

Related Items:

IT Research Articles - Marketing

 

 

No Book Title Authors Link
1 6 Steps to Free Publicity, Third Edition  Marcia Yudkin  Link
2 Advertising and the Mind of the Consumer—What Works, What Doesn’t, and Why, Revised 3rd International Edition Max Sutherland  Link
3 Convergence Marketing—Combining Brand and Direct Marketing for Unprecedented Profits  Richard G. Rosen Link
4 Experiential Marketing—A Practical Guide To Interactive Brand Experiences  Shaz Smilansky  Link
5 Market Rebels—How Activists Make or Break Radical Innovations  Hayagreeva Rao  Link
6 Marketing To the Social Web—How Digital Customer Communities Build Your Business, Second Edition  Larry Weber  Link
7 The Cool Factor—Building Your Brand's Image through Partnership Marketing Del Breckenfeld  Link
8 Understanding Digital Marketing—Marketing Strategies for Engaging the Digital Generation  Damian Ryan and Calvin Jones  Link
9 World Wide Rave—Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories  David Meerman Scott  Link
10 How to Market, Advertise, and Promote Your Business or Service in Your Own Backyard  Tom Egelhoff 
11 Jump Start Your Marketing Brain—Scientific Advice & Practical Ideas—For Revolutionizing Your Marketing Success Doug Hall 
12 Marketing for Rainmakers—52 Rules of Engagement to Attract and Retain Customers for Life  Phil Fragasso 
13 The New Rules of Marketing and PR—How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly  David Meerman Scott 
14 Web Marketing for Dummies, 2nd Edition Jan Zimmerman 
15 Changing the Channel—12 Easy Ways to Make Millions for Your Business Michael Masterson and MaryEllen Tribby 
16 Marketing Matters—A Guide for Healthcare Executives  Richard K. Thomas and Michael Calhoun
17 Pricing with Confidence—10 Ways to Stop Leaving Money on the Table  Reed K. Holden and Mark R. Burton 
18 Sales Promotion— How To Create, Implement & Integrate Campaigns That Really Work, 4th Edition  Roddy Mullin and Julian Cummins
19 The Findability Formula—The Easy, Non-Technical Approach to Search Engine Marketing Heather Lutze 
20 The Price Is Wrong—Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing  Sarah Maxwell 
21 All You Need is a Good Idea!—How To Create Marketing Messages that Actually Get Results Jay H. Heyman  Link
22 Marketing Due Diligence—Reconnecting Strategy to Share Price  Malcolm McDonald, Brian Smith and Keith Ward  Link
23 Marketing in the 21st Century - New World Marketing, Volume 1 Timothy J. Wilkinson and Andrew R. Thomas (eds)  Link
24 Marketing in the 21st Century - Interactive and Multi-Channel Marketing, Volume 2  William J. Hauser and Dale M. Lewison (eds)  Link
25 Marketing in the 21st Century - Company and Customer Relations, Volume 3 Linda M. Orr and Jon M. Hawes (eds)  Link
26 Marketing in the 21st Century - Integrated Marketing Communication, Volume 4  Deborah L. Owens and Douglas R. Hausknecht (eds)  Link
27 Marketing Metaphoria—What Deep Metaphors Reveal About The Minds Of Consumers Gerald Zaltman and Lindsay H. Zaltman Link
28 Online Marketing Heroes—Interviews with 25 Successful Online Marketing Gurus  Michael Miller  Link
29 RenGen—Renaissance Generation—The Rise of the Cultural Consumer—And What It Means to Your Business Patricia Martin  Link
30 Strategic Marketing—Planning and Control, Second Edition Graeme Drummond and John Ensor Link
31 Successful Direct Marketing Methods—Interactive, Database, and Customer-Based Marketing for Digital Age, Eighth Edition  Bob Stone and Ron Jacobs  Link
32 The Pocket Media Coach—The Handy Guide to Getting Your Message Across on TV, Radio or in Print  Alan Stevens  Link
33 Underdog Advertising—Proven Principles to Compete and Win Against the Giants in Any Industry  Paul W. Flowers  Link

No Book Title Authors Link
1 10 Online Marketing & Search Engine Essentials Every Executive Needs to Know  Fergal O'Byrne  Link
2 101 Ways to Promote Your Web Site, Sixth Edition Susan Sweeney  Link
3 101 Ways to Promote Your Web Site—Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic, Fifth Edition Susan Sweeney  Link
4 151 Quick Ideas for Advertising on a Shoestring Jean Joachim  Link
5 151 Quick Ideas to Get New Customers Jerry Wilson  Link
6 Advertising Account Planning—A Practical Guide Larry D. Kelley and Donald W. Jugenheimer  Link
7 Advertising Media Planning—A Brand Management Approach  Larry D. Kelley and Donald W. Jugenheimer  Link
8 Advertising, Promotion, and New Media Marla R. Stafford and Ronald J.Faber  Link
9 AdWords For Dummies Howie Jacobson 
10 Attracting Investors—A Marketing Approach to Finding Funds for Your Business  Philip Kotler, Hermawan Kartajaya and S. David Young 
11 Beyond Buzz—The Next Generation of Word-of-Mouth Marketing  Lois Kelly 
12 Bigwig Briefs—Become a VP of Marketing—Leading VPs of Marketing Reveal What It Takes to Get There, Stay There, and Empower Others Who Work With You Bigwig Briefs Staff 
13 Blog Marketing—The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results  Jeremy Wright 
14 Bringing Technology to Market—Trends, Cases, Solutions Olaf Plötner and Robert E. Spekman (eds) 
15 Business to Business Internet Marketing—Seven Proven Strategies for Increasing Profits through Internet Direct Marketing, 4th Edition Barry Silverstein 
16 Commonsense Direct & Digital Marketing, 5th Edition  Drayton Bird 
17 Creating Rainmakers—The Manager’s Guide to Training Professionals to Attract New Clients  Ford Harding 
18 Demystifying Marketing — A Guide To The Fundamentals For Engineers  Patrick Forsyth
19 Digital Marketing For Dummies Ben Carter, Gregory Brooks, Frank Catalano and Bud Smith 
20 Does Your Marketing Sell?—The Secret of Effective Marketing Communications Ian Moore 
21 Fool-Proof Marketing—15 Winning Methods for Selling Any Product or Service in Any Economy  Robert W. Bly 
22 Fundamentals of Marketing, Fourth Edition Eugene Johnson 
23 Global Consumer Behavior Chantal Ammi 
24 Global Marketing Management—Changes, Challenges and New Strategies Kiefer Lee and Steve Carter 
25 Gravitational Marketing—The Science of Attracting Customers  Jimmy Vee, Travis Miller and Joel Bauer 
26 Great Answers to Tough Marketing Questions, Second Edition  P.R. Smith 
27 Gurus On Marketing  Sultan Kermally 
28 High-Impact Marketing on a Low-Impact Budget John Kremer and J. Daniel McComas 
29 Hot Button Marketing—Push The Emotional Buttons That Get People To Buy Barry Feig 
30 How to Sell More Stuff!—Promotional Marketing that Really Works Steve Smith and Don E. Schultz 
31 How to Write a Marketing Plan, Third Edition John Westwood 
32 Inside Her Pretty Little Head—A New Theory of Female Motivation and What it Means for Marketing Jane Cunningham and Philippa Roberts 
33 Instant Marketing for Almost Free—Effective, Low-Cost Results in Weeks, Days or Hours Susan F. Benjamin 
34 Introduction to Marketing Concepts  Graeme Drummond and John Ensor
35 Let Them Eat Cake—Marketing Luxury To The Masses—As Well As The Classes  Pamela N. Danziger 
36 Making Marketing Happen—How Great Companies Make Strategic Marketing Planning Work for Them Brian D. Smith 
37 Malcolm McDonald on Marketing Planning—Understanding Marketing Plans and Strategy Malcolm McDonald 
38 Management of Marketing Geoff Lancaster and Paul Reynolds 
39 Marketer's Toolkit—The 10 Strategies You Need to Succeed  Harvard Business School Publishing 
40 Marketing Champions—Practical Strategies for Improving Marketing’s Power, Influence, and Business Impact  Roy A. Young, Allen M. Weiss and David W. Stewart 
41 Marketing Genius Peter Fisk 
42 Marketing Graffiti—The View From The Street  Michael Saren 
43 Marketing Insights from A to Z—80 Concepts Every Manager Needs to Know  Philip Kotler 
44 Marketing Stripped Bare—An Insider's Guide to the Secret Rules  Patrick Forsyth 
45 Marketing the Professional Services Firm—Applying the Principles and the Science of Marketing to the Professions  Laurie Young 
46 Marketing to Leading-Edge Baby Boomers—Perceptions, Principles, Practices, Predictions Brent Green 
47 Marketing To The Social Web—How Digital Customer Communities Build Your Business Larry Weber 
48 Marketing Your Service Business  Ian Ruskin-Brown 
49 Marketing Your Services—A Step-by-Step Guide for Small Businesses and Professionals Anthony O. Putman 
50 Mastering Marketing—A Comprehensive Introduction to the Skills of Developing and Defending Your Company's Revenue, Second Edition Ian Ruskin-Brown 
51 Motivational Marketing—How to Effectively Motivate Your Prospects to Buy Now, Buy More, and Tell Their Friends Too! Robert Imbriale 
52 Multichannel Marketing—Metrics and Methods for On and Offline Success Akin Arikan 
53 Out of the Box Marketing—How to Build a Super-Profitable Business  David Abingdon 
54 Pricing for Profitability—Activity-Based Pricing for Competitive Advantage John L. Daly 
55 Pricing on Purpose Creating and Capturing Value Ronald J. Baker 
56 Pricing with Confidence—10 Ways to Stop Leaving Money on the Table  Reed K. Holden and Mark R. Burton 
57 Prime Time Women—How to Win the Hearts, Minds, and Business of Boomer Big Spenders Marti Barletta 
58 Robin Hood Marketing—Stealing Corporate Savvy to Sell Just Causes Katya Andresen 
59 Search Marketing Strategies—A Marketer's Guide to Objective-Driven Success from Search Engines James Colborn 
60 Strategic Database Marketing—The Masterplan for Starting and Managing a Profitable, Custom-Based Marketing Program, Second Edition Arthur M. Hughes 
61 Success Secrets of the Online Marketing Superstars  Mitch Meyerson 
62 Successful Marketing Strategy for High-Tech Firms, Third Edition  Eric Viardot 
63 Ted Levitt on Marketing Theodore H. Levitt 
64 Ten Deadly Marketing Sins—Signs and Solutions Philip Kotler 
65 The Art and Science of Marketing—Marketing for Marketing Managers  Grahame Dowling 
66 The Complete Guide to Direct Marketing—Creating Breakthrough Programs that Really Work  Chet Meisner 
67 The Consistent Consumer—Predicting Future Behavior Through Lasting Values  Ken Beller, Steve Weiss and Louis Patler 
68 The Financial Services Marketing Handbook--Tactics and Techniques That Produce Results  Evelyn Ehrlich and Duke Fanelli 
69 The Green Marketing Manifesto  John Grant 
70 The Guru Guide to Marketing—A Concise Guide to the Best Ideas from Today's Top Marketers  Joseph H. Boyett and Jimmie T. Boyett 
71 The Manager's Guide to Competitive Marketing Strategies, Third Edition  Norton Paley 
72 The Market Planning Guide—Creating a Plan to Successfully Market Your Business, Product, or Service, 5th Edition David H. Bangs, Jr
73 The Marketing Audit Handbook—Tools, Techniques and Checklists for Exploiting Your Marketing Resources  Aubrey Wilson 
74 The Marketing Strategy Desktop Guide  Norton Paley 
75 The New Rules of Marketing and PR—How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly  David Meerman Scott 
76 The Online Advertising Playbook—Proven Strategies and Tested Tactics from The Advertising Research Foundation  Joseph Plummer, Steve Rappaport, Taddy Hall and Robert Barocci 
77 The Price Is Wrong—Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing  Sarah Maxwell
78 The Profit Impact of Marketing Strategy Project—Retrospect and Prospects  Paul W. Farris and Michael J. Moore 
79 The Public Domain—How to Find & Use Copyright-Free Writings, Music, Art & More, 3rd Edition Stephen Fishman 
80 The Rainmaker's Toolkit—Power Strategies for Finding, Keeping, and Growing Profitable Clients Harry Mills 
81 Transforming your Go-to-Market Strategy—The Three Disciplines of Channel Management V. Kasturi Rangan and Marie Bell 
82 Trump University Marketing 101—How to Use the Most Powerful Ideas in Marketing to Get More Customers and Keep Them Don Sexton 
83 Up Close & Personal?—Customer Relationship Marketing @ Work, Third Edition Paul R. Gamble, Merlin Stone, Neil Woodcock and Bryan Foss 
84 Web Marketing For Dummies Jan Zimmerman 
85 What Customers Want—Using Outcome Driven Innovation To Create Breakthrough Products and Services  Anthony Ulwick 
86 Why People Buy Things They Don't Need—Understanding and Predicting Consumer Behavior  Pamela N. Danziger