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Related Items:
IT Research Articles - Marketing
| No |
Book Title |
Authors |
Link |
| 1 |
Brand for Talent—Eight Essentials to Make Your Talent as Famous as Your Brand |
Libby Sartain |
Link |
| 2 |
Brand Immortality—How Brands Can Live Long and Prosper |
Hamish Pringle and Peter Field |
Link |
| 3 |
Private Label—Turning the Retail Brand Threat into Your Biggest Opportunity |
Keith Lincoln and Lars Thomassen |
Link |
| 4 |
Transform Your Business into a Brand—10 Rules of Branding |
Jacky Tai and Wilson Chew |
Link |
| 5 |
Branding Your Business—Promoting Your Business, Attracting Customers and Standing Out in The Market Place |
James Hammond |
Link |
| 6 |
Tactical Transparency—How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand |
Shel Holtz and John C. Havens |
|
| 7 |
Think Two Products Ahead—Secrets the Big Advertising Agencies Don’t Want You to Know and How to Use Them for Bigger Profits |
Ben Mack |
|
| No |
Book Title |
Authors |
Link |
| 1 |
Brand from the Inside — Eight Essentials to Emotionally Connect Your Employees to Your Business |
Libby Sartain and Mark Schumann |
Link |
| 2 |
Brand Management 101—101 Lessons Learned From Real World Marketing |
Mainak Dhar |
Link |
| 3 |
Brand Royalty—How the World’s Top 100 Brands Thrive & Survive |
Matt Haig |
Link |
| 4 |
Branded Entertainment—Product Placement & Brand Strategy in the Entertainment Business |
Jean-Marc Lehu |
|
| 5 |
Branded Male—Marketing to Men |
Mark Tungate |
|
| 6 |
Brands and Branding |
Rita Clifton |
|
| 7 |
From Brand Vision to Brand Evaluation—The Strategic Process of Growing and Strengthening Brands, Second Edition |
Leslie de Chernatony |
|
| 8 |
Global Brand Integrity Management—How to Protect Your Product in Today’s Competitive Environment |
Richard S. Post and Penelope N. Post |
|
| 9 |
How to Succeed at Retail—Effective Brand Strategies, Case Studies, and Practical Techniques |
Keith Lincoln and Lars Thomassen |
|
| 10 |
Killer Brands—Create and Market a Brand That Will Annihilate the Competition |
Frank Lane |
|
| 11 |
Life After The 30-Second Spot—Energize Your Brand with a Bold Mix of Alternatives to Traditional Advertising |
Joseph Jaffe |
|
| 12 |
Living the Brand—How to Transform Every Member of Your Organization into a Brand Champion, 3rd Edition |
Nicholas Ind |
|
| 13 |
Predicting Market Success—New Ways to Measure Customer Loyalty and Engage Consumers with Your Brand |
Robert Passikoff |
|
| 14 |
ProfitBrand—How to Increase the Profitability, Accountability & Sustainability of Brands |
Nick Wreden |
|
| 15 |
Retail Therapy—Making Strategic Relationships Work |
Rob Jones and Dan Murphy |
|
| 16 |
Retailization—Brand Survival in the Age of Retailer Power |
Lars Thomassen, Keith Lincoln and Anthony Aconis |
|
| 17 |
The Essential Brand Book—Over 100 Techniques to Increase Brand Value, 2nd Edition |
Iain Ellwood |
|
| 18 |
The New Strategic Brand Management—Creating and Sustaining Brand Equity Long Term |
Jean-Noël Kapferer |
|
| 19 |
Understanding Brands |
Peter Cheverton |
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