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IT Research Articles - Marketing

No	Book Title	Authors	Link
1	Brand for Talent—Eight Essentials to Make Your Talent as Famous as Your Brand	Libby Sartain	Link
2	Brand Immortality—How Brands Can Live Long and Prosper	Hamish Pringle and Peter Field	Link
3	Private Label—Turning the Retail Brand Threat into Your Biggest Opportunity	Keith Lincoln and Lars Thomassen	Link
4	Transform Your Business into a Brand—10 Rules of Branding	Jacky Tai and Wilson Chew	Link
5	Branding Your Business—Promoting Your Business, Attracting Customers and Standing Out in The Market Place	James Hammond	Link
6	Tactical Transparency—How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand	Shel Holtz and John C. Havens
7	Think Two Products Ahead—Secrets the Big Advertising Agencies Don’t Want You to Know and How to Use Them for Bigger Profits	Ben Mack

No	Book Title	Authors	Link
1	Brand from the Inside — Eight Essentials to Emotionally Connect Your Employees to Your Business	Libby Sartain and Mark Schumann	Link
2	Brand Management 101—101 Lessons Learned From Real World Marketing	Mainak Dhar	Link
3	Brand Royalty—How the World’s Top 100 Brands Thrive & Survive	Matt Haig	Link
4	Branded Entertainment—Product Placement & Brand Strategy in the Entertainment Business	Jean-Marc Lehu
5	Branded Male—Marketing to Men	Mark Tungate
6	Brands and Branding	Rita Clifton
7	From Brand Vision to Brand Evaluation—The Strategic Process of Growing and Strengthening Brands, Second Edition	Leslie de Chernatony
8	Global Brand Integrity Management—How to Protect Your Product in Today’s Competitive Environment	Richard S. Post and Penelope N. Post
9	How to Succeed at Retail—Effective Brand Strategies, Case Studies, and Practical Techniques	Keith Lincoln and Lars Thomassen
10	Killer Brands—Create and Market a Brand That Will Annihilate the Competition	Frank Lane
11	Life After The 30-Second Spot—Energize Your Brand with a Bold Mix of Alternatives to Traditional Advertising	Joseph Jaffe
12	Living the Brand—How to Transform Every Member of Your Organization into a Brand Champion, 3rd Edition	Nicholas Ind
13	Predicting Market Success—New Ways to Measure Customer Loyalty and Engage Consumers with Your Brand	Robert Passikoff
14	ProfitBrand—How to Increase the Profitability, Accountability & Sustainability of Brands	Nick Wreden
15	Retail Therapy—Making Strategic Relationships Work	Rob Jones and Dan Murphy
16	Retailization—Brand Survival in the Age of Retailer Power	Lars Thomassen, Keith Lincoln and Anthony Aconis
17	The Essential Brand Book—Over 100 Techniques to Increase Brand Value, 2nd Edition	Iain Ellwood
18	The New Strategic Brand Management—Creating and Sustaining Brand Equity Long Term	Jean-Noël Kapferer
19	Understanding Brands	Peter Cheverton