Radical Action for Radical Times: Expert Advice for Creating Business Opportunity in Good or Bad Economic Times | by Jonathan Hornby | ISBN: 9781607640387. Innovation Life Cycle. How to Create Sustainable Advantage.

February 3rd, 2012 | by kutenk |

by Jonathan Hornby
ISBN:9781607640387
Featuring expert knowledge and advice from Carl Schramm, Joel Barker, Peter Turney, Tor Dahl, Geoffrey Moore, Martha Rogers and others, this book discusses how recessions make us stronger, how you can improve productivity, why you should defy conventional wisdom, and much more.

Radical Action for Radical Times: Expert Advice for Creating Business Opportunity in Good or Bad Economic Times

Radical Action for Radical Times: Expert Advice for Creating Business Opportunity in Good or Bad Economic Times
 

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ASIN: 1607640384

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Radical Action for Radical Times — Expert Advice for Creating Business Opportunity in Good or Bad Economic Times
Biographies
Introduction
Part I – The Wake-Up Call
Chapter 1 – What Happened?
Chapter 2 – Cascading Consequences
Part II – Where to Focus
Chapter 3 – Cost
Chapter 4 – Productivity
Chapter 5 – Innovation
Part III – Creating Sustainable Advantage
Chapter 6 – Strategy
Chapter 7 – Innovation Life Cycle
Chapter 8 – Culture
Part IV – Marketing Your Way Out
Chapter 9 – Communication and Brand
Chapter 10 – Customer Value
Chapter 11 – Standing Out
Conclusion

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