Online Marketing: A User’s Manual | by Murray Newlands | 2011 | ISBN: 9780470973844. Video Marketing. Email Marketing. Affiliate Marketing. Digital Advertising
Tuesday, January 31st, 2012by Murray Newlands
2011 (230 pages)
ISBN:9780470973844
Exploring company websites, social media, digital branding, blogging, video, search engine optimization, email marketing, affiliate marketing, online PR, and digital advertising, this book tells you everything you need to know; how to do it, how to do it even better, and what the future might hold.
Online Marketing: A User's Manual
How do you stay out in from when everything’s moving so fast? The internet and social media have changed how we do our jobs beyond recognition. Sometimes it’s exciting; other times it’s just frightening.
Online Marketing has all the answers. Murray Newlands tells you everything you need to know; how to do it; how to do it even better; and what the future might hold. With this book you’ll get closer to your customers, increase conversions, learn more about the tools, understand digital brands, and become better networked. What more could you want?
shipping_weight: 14.88 ounces
ASIN: 0470973846
Online Marketing — A User’s Manual
Foreword by Chris Brogan
Introduction —Everything You Want to Know but are Afraid to Ask about a New Kind of Marketing
Chapter 1 – Social Media – Facebook, Twitter, LinkedIn
Introduction
Twitter
Facebook
YouTube
LInkedIn
Chapter 2 – Digital Branding
Chapter 3 – Company Websites
Chapter 4 – Blogging
Chapter 5 – Online PR and Blogger Outreach
Chapter 6 – Video Marketing
Chapter 7 – SEO
Chapter 8 – Email Marketing
Chapter 9 – Affiliate Marketing
Chapter 10 – Digital Advertising
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