The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success | by Carmine Gallo | 2011 | ISBN: 9780071748759. Business Innovation Ebook. The Innovator’s DNA.
June 8th, 2011 | by kutenk |
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The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough SuccessProduct Description A "THINK DIFFERENT" APPROACH TO INNOVATION-- Based on the Seven Guiding Principles of Apple CEO Steve JobsIn his acclaimed bestseller The Presentation Secrets of Steve Jobs author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity--and real innovation--in any workplace.THE INNOVATION SECRETS OF STEVE JOBS "Steve Jobs has reinvented music distribution, the mobile telephone, and book publishing. You might want to take a look at how someone creates multi-billion dollar ideas, and turns them into multi-billion dollar products that everyone loves and admires. This book is not an option. Buy it now, bank it tomorrow." -- Jeffrey Gitomer, author of The Little Red Book of Selling “In The Innovation Secrets of Steve Jobs, Carmine Gallo captures the true mindset of Jobs and Apple. This book is not just for the techie and marketing crowd, although they will gain valuable insight that can be applied to their worlds. It is also for anyone who loves technology and wants to understand how to create simple devices that are easy to use and can impact our lives.” -- Tim Bajarin, president, Creative Strategies, Inc. "An inspiring roadmap for anyone who wants to live a life of passion and purpose." "Apple changed the world with the Mac and hasn't stopped innovating since. Carmine Gallo reveals the secrets and gives you the tools to unleash your inner Steve." Learn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way. When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor. These are the Seven Principles of Innovation, inspired by the master himself:
By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match—and beat—the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist Carmine Gallo has interviewed hundreds of successful professionals--from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms—to get to the core of Steve Jobs's innovative philosophies. These are the simple, meaningful, and attainable principles that drive us all to "Think Different." These are The Innovation Secrets of Steve Jobs. An enhanced ebook is now available with 10 demonstration videos of Jobs' sure-fire innovation secrets. Select the Kindle Edition with Audio/Video from the available formats. shipping_weight: 1.1 pounds ASIN: 007174875X $9.82 |
The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success
by Carmine Gallo
2011 (256 pages)
ISBN:9780071748759
Based on interviews with hundreds of successful professionals, from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms, this book will show you how to rethink your business, reinvent your products, and revitalize your vision of success–the Steve Jobs way.
The Innovation Secrets of Steve Jobs—Insanely Different Principles for Breakthrough Success
Introduction – What the World Needs Now is More Jobs—Steve Jobs
Chapter 1 – What Would Steve Do?
Overview
The Steve Jobs Experience
The Big Hero
A World Without Steve Jobs
Who Are Your Heroes?
Revolution in the Air
Seven Principles That Drive Steve Jobs
Principle 1 – Do What You Love
Chapter 2 – Follow Your Heart
Overview
A Font-ness for Calligraphy
The Baron Way
Two Steves with a Lot in Common
Don’t Settle
Chapter 3 – Think Differently About Your Career
Overview
Trusting Your Passion
Failing 5,126 Times
“Surprise Me”
Yum-O!
Homeless to Multimillionaire
Finding Your Element
I Can Do It. I Understand It. I Like It.
How Large Companies Can Encourage Garage Thinking
Don’t Waste Your Time Living Someone Else’s Life
Principle 2 – Put a Dent in the Universe
Chapter 4 – Inspire Evangelists
Overview
See Over the Horizon
Educating the Consumer
A Vision That Launched the Computer Revolution
We Were Revolutionaries
How Xerox Grabbed Defeat from the Jaws of Victory
We Felt like David Fighting Goliath
The Epiphany That Gave Life to Buzz Lightyear
We’re Just Getting Started
Microsoft’s Missed Opportunity
Put a Dent in the Universe
Chapter 5 – Think Differently About Your Vision
Overview
Steve Jobs’s Moon Landing
Meeting Impossible Deadlines
A Noble Purpose Sparks Innovation
Building a Vision One Scoop at a Time
Never Underestimate a Group of Desperate Moms
Embrace Vision, Not Mission
A Vision for Your Personal Brand
Principle 3 – Kick-Start Your Brain
Chapter 6 – Seek Out New Experiences
Overview
Creativity is Connecting Things
Food Processors, Rice Cookers, and Computer Magnets
How Steve Jobs “Sees” Things Differently
The Crankless Volkswagen
The Telephone of the Computer Industry
Chapter 7 – Think Differently About How You Think
Overview
Act Different to Think Different
The Innovator’s DNA
Principle 4 – Sell Dreams, Not Products
Chapter 8 – See Genius in Their Craziness
Overview
Our Customers Are Out to Change the World
Here’s to the Crazy Ones
Customers Aren’t “Eyeballs”
We Figure Out What We Want
Technology Epiphanies
What Jobs and Streisand Have in Common
Chapter 9 – Think Differently About Your Customers
Overview
Father of the $5 Footlong
Building Self-Esteem One Board Game at a Time
What Business Are You In?
Feel Their Pain
Tell More Stories
Principle 5 – Say No to 1,000 Things
Chapter 10 – Simplicity is the Ultimate Sophistication
Overview
Focus on What’s Important
His Name is Ive—Jonathan Ive
A Quarter-Pound Breakthrough
Get Design Out of the Way
A Leapfrog Product
Apple Breaks the Law of Software Upgrades
So Simple That a Two-Year-Old Can Use It
Make it Dead Simple
A Website That Speaks Volumes with Few Words
Get Rid of the Crappy Stuff
Chapter 11 – Think Differently About Design
The Magic of the Flip
Robot, Fetch My Toothpaste
So Simple That You Don’t Need a Manual
The Zen of Sushi
Saying No to 1,000 Nameplates
What’s Minimal is Not Simple
Losing a War One Slide at a Time
A Simple Way to Design the Life of Your Dreams
Principle 6 – Create Insanely Great Experiences
Chapter 12 – We’re Here to Help You Grow
Overview
Enriching Lives
No Reality Filters
We’re Here to Help You Grow
Chapter 13 – Think Differently About Your Brand Experience
Overview
Delivering Happiness
An Inside Look at the Zappos Experience
A Touch of Vegas in the Chicago Suburbs
A Pizza Place That Can’t Be Topped
Innovation That Won’t Break the Bank
Principle 7 – Master the Message
Chapter 14 – The World’s Greatest Corporate Storyteller
Overview
Convincing Others That Your Great Idea is Really a Great Idea
A Business Plan That Ignited a Board’s Enthusiasm
And We’re Calling It … iPad
Chapter 15 – Think Differently About Your Story
Overview
Spreading the Gospel of Cloud Computing
Three Keys to Communicating Value
Seven Guidelines for Selling Your Ideas the Steve Jobs Way
One More Thing … Don’t Let the Bozos Get You Down
Notes
Introduction
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
One More Thing … don’t Let the Bozos get you down
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