Management Communication, 3rd Edition | by Arthur H. Bell and Dayle M. Smith | 2010 | ISBN: 9780470084458. A Process for Management Writing. Formats and Techniques for Business Letters, Business Proposals and Business Plans. Crisis Communication and Media Relations. | KuTenk.Business Success Center.Life Success Coach.Career Success Resources.Cheap Bargain Discount Bookstores.Engineering Books.Management Books.Business Books.Computer Books.

Management Communication, 3rd Edition | by Arthur H. Bell and Dayle M. Smith | 2010 | ISBN: 9780470084458. A Process for Management Writing. Formats and Techniques for Business Letters, Business Proposals and Business Plans. Crisis Communication and Media Relations.

October 28th, 2010 | by kutenk |

Management Communication, 3rd Edition
by Arthur H. Bell and Dayle M. Smith
2010 (608 pages)
ISBN:9780470084458
Helping readers build the essential writing, speaking, and listening skills needed to succeed, this practical book applies communication concepts and techniques in such fields as retail sales, manufacturing, real estate and corporate financial management.

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Management Communication, 3rd Edition
Preface
Introduction
Part One – Pillars of Management Communication
Chapter 1 – Communication Architecture for Professional Success
OVERVIEW
WRITING FOR YOUR PRESENT AND FUTURE
SPEAKING FOR YOUR PRESENT AND FUTURE
LISTENING FOR YOUR PRESENT AND FUTURE
COMMUNICATION TECHNOLOGIES
SPECIFIC CHALLENGES OF THE COMMUNICATION REVOLUTION
THRIVING IN AN ERA OF MORE WORDS, MORE INFORMATION, AND MORE STORED DOCUMENTS
PREPARING FOR CEASELESS CHANGE
PLANNING FOR EFFECTIVE COMMUNICATION
WHAT IS COMMUNICATION?
WHAT DO WE KNOW ABOUT COMMUNICATION?
COMMUNICATION PATTERNS WITHIN AN ORGANIZATION
UPWARD, DOWNWARD, AND LATERAL COMMUNICATION
TEN BARRIERS TO COMMUNICATION
COMMUNICATION ARCHITECTURE
SUMMARY
QUESTIONS FOR DISCUSSION
EXERCISES

Chapter 2 – A Process for Management Writing
OVERVIEW
PURPOSE: WHAT ARE YOU TRYING TO COMMUNICATE?
AUDIENCE: TO WHOM ARE YOU WRITING?
EXPLORATION: WHAT IDEAS SHOULD YOU CONSIDER?
PATTERNS AND OUTLINES: HOW CAN YOU BEST ARRANGE YOUR IDEAS?
DETAILS AND EXAMPLES: HOW CAN YOU SUPPORT YOUR POINTS?
WRITING THE FIRST DRAFT
REWRITING, REVISING, AND EDITING
SUMMARY
QUESTIONS FOR DISCUSSION
EXERCISES

Chapter 3 – Individual and Collaborative Styles for Management Writing
OVERVIEW
WORDS WITHIN THE SENTENCE
SENTENCES WITHIN THE PARAGRAPH
LEADING AND PARTICIPATING IN COLLABORATIVE WRITING TEAMS
A BUSINESS LANGUAGE GUIDE FOR NON-NATIVE SPEAKERS OF ENGLISH
WHAT’S GOING WRONG IN YOUR WRITING?
SUMMARY
QUESTIONS FOR DISCUSSION
EXERCISES

Chapter 4 – Oral Presentations
OVERVIEW
LEARNING THE TEN TIPS FOR EFFECTIVE BUSINESS SPEAKING
UNDERSTANDING THE FEAR OF PUBLIC SPEAKING
THREE SITUATIONS FOR BUSINESS-RELATED SPEAKING
OVERCOMING THE TERROR OF SPEAKER’S NERVES
SUMMARY
QUESTIONS FOR DISCUSSION
EXERCISES

Chapter 5 – Listening
OVERVIEW
THE NEED FOR LISTENING IN BUSINESS
WHY MANAGERS OFTEN FAIL TO LISTEN
IMPROVING YOUR ABILITY TO LISTEN
ASPECTS OF INTERCULTURAL LISTENING
FINAL CONSIDERATIONS
SUMMARY
QUESTIONS FOR DISCUSSION
EXERCISES

Part Two – Letters, Memos, and E-Mail
Chapter 6 – Formats and Techniques for Business Letters
OVERVIEW
SHOW YOU CARE ABOUT YOUR READERS
PREPARING TO WRITE A BUSINESS LETTER
SUMMARY
QUESTIONS FOR DISCUSSION
EXERCISES

Chapter 7 – Saying “Yes” and “No” in Correspondence
OVERVIEW
FORMAT FOR YES LETTERS
WRITING YES WHEN YOU’RE UNDER STRESS
HUMANIZING THE COMPANY
SAYING “NO” DIRECTLY AND POLITELY
USING A BUFFER STATEMENT
NEGATIVE RESPONSES
FOLLOW-UP LETTERS OF EXPLANATION
FINAL CONSIDERATIONS IN SAYING “NO”
SUMMARY
QUESTIONS FOR DISCUSSION
EXERCISES

Chapter 8 – Persuasive Messages
OVERVIEW
NATURE AND PURPOSE OF PERSUASIVE LETTERS
FOUR TYPES OF PERSUASIVE LETTERS
THE SALES AND PROMOTION LETTER
DIRECT-MAIL LETTERS
PERSUASION BY ELECTRONIC MAIL INTERNET SITES
CLAIM LETTERS
COLLECTION LETTERS
THE FIRM COLLECTION LETTER
FINAL CONSIDERATIONS WHEN WRITING PERSUASIVE LETTERS
SUMMARY
QUESTIONS FOR DISCUSSION
EXERCISES

Chapter 9 – Effective Memos and E-mail
OVERVIEW
IN-HOUSE COMMUNICATION PRINCIPLES
FIVE GUIDELINES FOR E-MAIL MESSAGES
FINAL CONSIDERATIONS
SUMMARY
QUESTIONS FOR DISCUSSION
EXERCISES

Part Three – Reports and Proposals
Chapter 10 – Short and Long Reports
HIGHLIGHTS
OVERVIEW OF SHORT REPORTS
TEN STEPS TO WRITING A SHORT REPORT
COMMON TYPES OF REPORTS
REPORT INVENTORIES
BUILDING STRONG REPORT-WRITING SKILLS IN THE ORGANIZATION
OVERVIEW OF LONG REPORTS
KEEPING LONG REPORTS CLEAR AND READABLE
ELEMENTS OF THE LONG REPORT
FORMAT: PAGES AND PAGINATION
SUMMARY
QUESTIONS FOR DISCUSSION
EXERCISES
SAMPLE LONG REPORT
TABLE OF CONTENTS
I: EXECUTIVE SUMMARY
II: INTRODUCTION
III: TASK TEAM APPROACH
IV: WORK AND FAMILY TASK TEAM RECOMMENDATIONS
V: CONCLUSION
VI: FOOTNOTES
VII: APPENDICES: APPENDIX A
APPENDIX B
APPENDIX C
APPENDIX D
APPENDIX E

Chapter 11 – Proposals and Business Plans
HIGHLIGHTS
OVERVIEW OF PROPOSALS
THREE KEYS TO PERSUASIVE PROPOSALS
PROPOSAL-WRITING STRATEGIES: A “HOW-TO” GUIDE
SUMMARY
QUESTIONS FOR DISCUSSION
EXERCISES
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY

Chapter 12 – Graphic Aids for Documents and Presentations
OVERVIEW
NEW TOOLS FOR NONARTISTS
REASONS FOR USING VISUAL AIDS
WHERE TO BEGIN: THE AUDIENCE’S NEEDS
DISTORTION AND DECEPTION IN VISUAL AIDS
VISUAL AIDS FOR BUSINESS DOCUMENTS AND PRESENTATIONS
VISUAL AIDS FOR ORAL PRESENTATIONS
SUMMARY
QUESTIONS FOR DISCUSSION
EXERCISES

Part Four – Career Communication
Chapter 13 – The Career Search, Résumés, and Follow-Up Communications
OVERVIEW
FINDING THE JOB
WRITING YOUR APPLICATION LETTER AND RÉSUMÉ
FOLLOW-UP COMMUNICATIONS: BEFORE AN INTERVIEW
THE JOB INTERVIEW
FOLLOW-UP COMMUNICATIONS: AFTER AN INTERVIEW
OTHER CAREER-RELATED LETTERS
USING THE INTERNET TO FIND CAREER OPPORTUNITIES
SUMMARY
QUESTIONS FOR DISCUSSION
EXERCISES

Chapter 14 – Guidelines for Interviewees and Interviewers
OVERVIEW
PROBLEMS WITH TRADITIONAL INTERVIEWING TECHNIQUES
THE LEGAL BASIS FOR STRUCTURED INTERVIEWING
WHERE STRUCTURED INTERVIEW QUESTIONS COME FROM
DEVELOPING THE JOB ANALYSIS AND DESCRIPTION
TURNING THE JOB ANALYSIS INTO INTERVIEW QUESTIONS
TRAINING GOOD INTERVIEWERS
SCORING THE STRUCTURED INTERVIEW
DOCUMENTING THE STRUCTURED INTERVIEW
EXAMPLES OF BEHAVIOR-BASED INTERVIEW QUESTIONS
CONDUCTING INTERVIEWS
USEFUL PROBES FOR INTERVIEWING
FUTURE DIRECTIONS FOR INTERVIEWING
SUMMARY
QUESTIONS FOR DISCUSSION
EXERCISES

Part Five – Communication Issues for Management Success
Chapter 15 – Managing Meetings and Telephone Work
OVERVIEW
THE HIGH COST OF MEETINGS
COMMUNICATING VIA THE TELEPHONE
SUMMARY
QUESTIONS FOR DISCUSSION
EXERCISES

Chapter 16 – Ethics and Law for Management Communication
OVERVIEW
PERSONAL ETHICS: TOUGH DECISIONS
CONFLICTING VALUES
TYPICAL MORAL DILEMMAS CONFRONTING BUSINESS COMMUNICATORS
ETHICS: MORAL VERSUS LEGAL ISSUES
THE LEGAL CONSEQUENCES OF GIVING YOUR WORD
SUMMARY
QUESTIONS FOR DISCUSSION
EXERCISES

Chapter 17 – Gender Communication
OVERVIEW
HOW WOMEN TEND TO COMMUNICATE IN BUSINESS
SUMMARY
QUESTIONS FOR DISCUSSION
EXERCISES

Chapter 18 – Crisis Communication and Media Relations
OVERVIEW
LEARNING TO PREDICT THE UNPREDICTABLE
HOW TO PREPARE YOUR COMPANY FOR CRISIS
DIVIDING RESPONSIBILITIES FOR CRISIS PREPARATION
SAMPLE OUTLINE FOR A CRISIS COMMUNICATION PLAN
MEDIA RELATIONS
GUIDELINES FOR SUCCESSFUL MEDIA RELATIONS
SUMMARY
QUESTIONS FOR DISCUSSION
EXERCISES

Chapter 19 – Communication for Intercultural Management
OVERVIEW
AN EVER-MORE-GLOBAL BUSINESS WORLD
THE MEETING OF CULTURES
RECOGNIZING CULTURAL MISCONCEPTIONS
EXAMINE YOUR OWN LANGUAGE AND CULTURAL HABITS
WHERE TO LEARN ABOUT OTHER CULTURES
WRITING FOR INTERCULTURAL BUSINESS
CHINA: AN EXTENDED CASE IN MANAGEMENT COMMUNICATION
MAKING PRESENTATIONS IN INTERCULTURAL SETTINGS
YOUR FUTURE AS AN INTERCULTURAL BUSINESSPERSON
SUMMARY
QUESTIONS FOR DISCUSSION
EXERCISES

Meet a Management Communicator
Appendix A – Management Communication Cases
CASE 1: WORDS, WORDS, WORDS
CASE 2: NO ONE CAN WRITE AROUND HERE!
CASE 3: CAN’T GET STARTED
CASE 4: RAYTEX COMPUTERS, INC
CASE 5: SHORT AND NOT SO SWEET
CASE 6: CHIPS
CASE 7: FOR ALL THE RIGHT REASONS
CASE 8: VISIT FOR A DAY, STAY FOR A LIFETIME
CASE 9: CONVENING THE CONVENTION
CASE 10: FOOD, GLORIOUS FOOD
INDIVIDUAL SPEAKING ACTIVITIES
GROUP SPEAKING ACTIVITIES
CASE 11: YOU’RE SITTING ON MY PROFIT
CASE 12: INSERT TAB A INTO SLOT B
CASE 13: SEVEN HUNDRED TODDLERS FOR SALE
CASE 14: I KNOW SOMEONE LOOKING FOR WORK
CASE 15: TAKE ME, I’M YOURS
CASE 16: OH MY GOSH, THEY WANT TO INTERVIEW ME
CASE 17: TAKE ME AWAY FROM ALL THIS!
CASE 18: TRUCKS TO REMEMBER
CASE 19: THE TONGUE-TIED PRESIDENT
CASE 20: LIES, LIES, LIES
CASE 21: MIRROR, MIRROR
CASE 22: GET READY, GET SET, GET EDUCATED
CASE 23: WOULD YOU BUY A USED CAR FROM THIS PERSON?
CASE 24: BUT THAT’S WHAT YOU SAID
CASE 25: HAVE WE GOT A DEAL FOR YOU

Appendix B – Grammar, Punctuation, and Usage
SENTENCES MUST BE COMPLETE
SENTENCES MUST BE DISTINCT
SENTENCES MUST BE ORDERLY
SUBJECT AND VERB MUST AGREE
SEMICOLONS
COLONS
APOSTROPHES
QUOTATION MARKS
ITALICS
PARENTHESES
DASHES
HYPHENS
CAPITALIZATION

Appendix C – Documentation
OVERVIEW
THE PURPOSES OF DOCUMENTATION
ITEMS TO DOCUMENT
AVOIDING PLAGIARISM
MODERN LANGUAGE ASSOCIATION (MLA) DOCUMENTATION GUIDELINES
AMERICAN PSYCHOLOGICAL ASSOCIATION (APA) DOCUMENTATION GUIDELINES
DOCUMENTING INTERNET SOURCES

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