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The Portable MBA in Entrepreneurship, Fourth Edition | by William D. Bygrave and Andrew Zacharakis (eds) | 2010 | ISBN: 9780470481318. Critical Factors for Starting a New Enterprise. The Right Mix of Short-Term Financing

The Portable MBA in Entrepreneurship, Fourth Edition

by William D. Bygrave and Andrew Zacharakis (eds)
2010 (504 pages)
ISBN:9780470481318




Bringing you the collective wisdom of some of the best minds in business and academia in plain, accessible language, this comprehensive resource equips entrepreneurs with the same knowledge and information taught to MBA candidates in top business schools.

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The Portable MBA in Entrepreneurship, Fourth Edition
Complete List of Downloadable Materials for The Portable MBA in Entrepreneurship
Online Only:
Online and in Manuscript:

Preface to the Fourth Edition
Overview
About the Contributors

Chapter 1 – The Entrepreneurial Process
Overview
Introduction
Critical Factors for Starting a New Enterprise
Evaluating Opportunities for New Businesses
Resources
Ingredients for a Successful New Business

Chapter 2 – Idea Generation
Overview
Paths of Idea Generation
The Entrepreneur and Creativity
A More Creative Mind for a Challenging World
Toward Idea Generation Mastery
New Eyes for New Futures

Chapter 3 – Opportunity Recognition, Shaping, and Reshaping
Overview
From Glimmer to Action: How Do I Come Up with a Good Idea?
Is Your Idea an Opportunity?
The Customer
The Competition
Vendors/Suppliers
Government
Global Environment
The Opportunity Checklist
Conclusion
Downloadable Resources for this chapter available at www.wiley.com/go/portablembainentrepreneurship

Chapter 4 – Entrepreneurial Marketing
Overview
What Is Marketing?
Marketing Is Critical for Entrepreneurs
Entrepreneurs Face Unique Marketing Challenges
Market Research and Opportunity
Acquiring Market Information
Developing and Implementing Marketing Strategy
The Marketing Mix
Product Strategy
Pricing Strategy
Distribution Strategy
Marketing Communications Strategy
Marketing Skills for Managing Growth
Conclusion
Appendix A: Customer Interview
General Outline
Downloadable Resources for this chapter available at www.wiley.com/go/portablembainentrepreneurship

Chapter 5 – Business Planning
Overview
The Story of Your Business
Types of Plans
From Glimmer to Action: The Process
The Story Model
The Business Plan
Conclusion
Other Resources
For Further Reading
Downloadable Resources for this chapter available at www.wiley.com/go/portablembainentrepreneurship

Chapter 6 – Building Your Pro Forma Financial Statements
Overview
Introduction
Common Mistakes
Financial Statement Overview
Building Your Pro Forma Financial Statements
Build-up Method
Comparable Method
Building Integrated Financial Statements
Income Statement
Balance Sheet
Cash Flow Statement
Integrating the Financial Statements
Putting It All Together
Conclusion
Additional Resource
Downloadable Resources for this chapter available at www.wiley.com/go/portablembainentrepreneurship

Chapter 7 – Equity Financing: Informal Investment, Venture Capital, and Harvesting
Overview
Introduction
Valuation
Financing a New Venture
Informal Investors
Business Angels
Venture Capital
Harvesting Investments
Selling the Company
Summary
Downloadable Resources for this chapter available at www.wiley.com/go/portablembainentrepreneurship

Chapter 8 – Debt and Other Forms of Financing
Overview
Getting Access to Funds—Starting with Internal Sources
Start with Credit Cards and Home Equity Lines
Cash Conversion Cycle
Working Capital—Getting Cash from Receivables and Inventories
Using Accounts Receivable as Working Capital
Inventory
Sources of Short-Term Cash—More Payables, Less Receivables
Asset-based Lending: Borrowing through Available Collateral
Obtaining Bank Loans through Accounts Receivable Financing
Obtaining Loans against Inventory
Obtaining Financing from Customer Prepayments
Choosing the Right Mix of Short-Term Financing
Traditional Bank Lending: Short-Term Bank Loans
Equipment Financing
Obtaining Early Financing from External Sources
Summary

Chapter 9 – External Assistance for Start-ups and Small Businesses
Overview
Why You Should Consider External Assistance Programs
External Assistance Available Nationwide to Anyone in the United States
Selling to the Government: The Art of Procurement
Selling Abroad: International Business in the Global Village
External Assistance for Special Groups, Locations, and Industries
External Assistance Available Primarily to State and Local Residents
Summary
Downloadable Resources for this chapter available at www.wiley.com/go/portablembainentrepreneurship

Chapter 10 – Legal and Tax Issues
Overview
The Entrepreneurs
Leaving Your Present Position
Choosing an Attorney and Accountant
Choice of Legal Form
Choosing a Name
Stockholder and Operating Agreements
Legal and Tax Issues in Hiring Employees
Insurance
Raising Money
Conclusion
Downloadable Resources for this chapter available at www.wiley.com/go/portablembainentrepreneurship




Chapter 11 – Intellectual Property
Overview
The Basics: What Is Protectable and How Should It Be Protected?
Patents
Trade Secrets
Trademarks
Copyright
Summing Up
International Protection for Intellectual Property
Patent Filing Deadlines
Licensing and Technology Transfer
The Internet
IP Agreements
Noncompetition Clauses
A Final Summation
Downloadable Resources for this chapter available at www.wiley.com/go/portablembainentrepreneurship

Chapter 12 – Selling in an Entrepreneurial Context
Overview
Introduction
Mindset for Successful Selling: Good Selling versus Bad Selling
Linking the Entrepreneurial Mindset and Selling
Aligning the Buying and Selling Processes
Finding, Assessing, and Preparing to Pursue Sales Opportunities
Data Sources for Developing a Deep Understanding of the Target Client
Developing a Compelling Value Proposition
Pursuing Sales Opportunities
The Closing Process
Follow-Through and Customer Service
Developing Sales Skills
Revisiting the Motivation for Consultative Selling
Additional Resources

Chapter 13 – Beyond Start-up: Developing and Sustaining the Growing Organization
Overview
The Growth Challenge
Resources
Growth Stages
Four Domains for Managing Growth
Organization
Leadership
Strategy
Resources
Conclusions

Chapter 14 – Franchising
Overview
What Is Franchising?
Historical Background
Becoming a Franchisee versus Starting a Stand-alone Business
The Franchise Contract
Services Provided by the Franchisor
Territorial Rights
Term of the Agreement
Sale of the Business
Owner-Operator Clause
Death or Incapacity of the Franchisee
Arbitration
License Agreement Termination
Noncontractual Considerations of Buying a Franchise
Financing a Franchise
Multiple Outlet Ownership
A Brief Note on International Franchising
How Selling a Franchise Is Regulated
Limitations of Franchising
Conclusion
Downloadable Resources for this chapter available at www.wiley.com/go/portablembainentrepreneurship

Chapter 15 – Social Entrepreneurship
Overview
What Is Social Entrepreneurship?
Types of Social Entrepreneurship
Wicked Problems and Opportunity Spaces
Capital Markets for Social Entrepreneurs
Social Entrepreneurs and Their Stakeholders
Concluding Thoughts: Change Agent Now or Later?
Downloadable Resources for this chapter available at www.wiley.com/go/portablembainentrepreneurship
Resources for Social Entrepreneurs

Glossary

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