Taking Your Business to the Next Level: An Essential Step-By-Step Success Plan | by Frances McGuckin | ISBN: 9781402203930. Good Business Management Practices. Top Ten Mistakes In Growing A Business. Eight Essential Entrepreneurial Skills. Six-Step Business Growth Analysis Plan. Six-Step Sales Process.

February 4, 2010 by kutenk
Filed under: Business Books

Taking Your Business to the Next Level: An Essential Step-By-Step Success Plan

by Frances McGuckin
ISBN:9781402203930

Filled with tips, questionnaires, checklists and invaluable advice, this expert guide takes the entrepreneur through fifteen areas in which they can improve their business, providing detailed steps on how to make it happen.

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Taking Your Business to the Next Level—An Essential Step-By-Step Success Plan

Foreword
Preface to New Edition
Why Write About Growing A Business?
How Was This Book Written?
Why Was This Book Written?
Whom Is This Book Written For?

Introduction
Small Business Is Big Business
What Does “Growing A Business” Mean?
More Or Bigger?
What Will You Learn?

Chapter 1 – Are You Taking Care Of Business?
Where Are You Now?
You Are Your Business
Business Is All About Service
The Top Ten Mistakes In Growing A Business
Take The Test: The “Where Am I Now?” Questionnaire

Chapter 2 – Do Your Entrepreneurial Skills Need Fine-Tuning?
You’re The Boss
The Eight Essential Entrepreneurial Skills
How To Survive And Succeed In A Changing World
Your Golden Box Of Opportunity
The A To Z Entrepreneur
Take The Task Test
Entrepreneur Or Operator?
Getting By With A Little Help From Your Friends
What Do You Really Want To Do?

Chapter 3 – Are You Organized —Or Out Of Control?
Get Organized
Organize For The “Five Fs”
Organize The Office: Manage Time
Organize Your Files
Utilize Your Filing System
Organize Your Computer
Organize Your Email
Organize And Master Time
Organize A Monthly Routine
Organize The Home Office
Plan To Stay Organized:A Checklist

Chapter 4 – Are You In Control Of The Financial Reins?
What Does Accounting Tell You?
The Six-Step Accounting Cycle
What Are Source Documents?
The General Ledger—Your Business “Bible”
Financial Statements—Your Business Health Barometer
Design An Informative Chart Of Accounts
How To Analyze An Income Statement
Know Your Break-Even Point
How To Decipher A Balance Sheet
The Balance Sheet Shows…
Increase Your Gross Profit Margins
Is Your Overhead Out Of Control?
Plan For Your Future

Chapter 5 – How Else Can You Increase Your Profits?
Increase Profits By Increasing Efficiency
Take A Systems Inventory
Is Your Inventory Under Control?
How To Count Inventory
How To Cost Inventory
Are Your Customers Paying You?
Set Credit Policies
How To Use Credit Applications
Monitor Accounts Receivable
What If Your Customers Don’t Pay?
Improve Your Administrative Efficiency

Chapter 6 – Are You Ready For Growth?
Did Your Plan Go To Plan?
Use The Six-Step Growth Analysis Plan
Step 1: Evaluate Where You Are Now
Step 2: Decide Whether You Are Ready To Grow
Step 3: Set Goals
Step 4: Plan How You Will Grow
Step 5: Plan Your Financing Needs
Step 6: Compare Progress To Projections
Grow Your Business By Exporting
The Benefits Of Incorporation
The Downside Of Incorporation
“Going For Growth” Action Plan

Chapter 7 – How Do You Find —And Keep— Good Help?
Are You Ready To Be A Boss?
“I Can’t Get Good Help These Days!”
How Do You Hire The Right Person?
How To Recruit The Perfect Candidate
Wading Through The Résumé Pile
The Art Of Successful Interviewing
Reference Checks
Your Responsibilities As An Employer
How Much Does An Employee Cost?
Make Your Employees “Lifers”
Employee Theft—An Employer’s Nightmare
Your Hiring Checklist

Chapter 8 – How Do You Grow and Maintain Your Customer Base?
Are You Missing Your Market?
Understand The Components Of Marketing
Revisit Your Marketing Plan
Reevaluate Your Marketing Plan
Revise Your Marketing Plan
Your Business Image And Branding Techniques
Target Your Market
Your Marketing Budget
Don’t Let ’Em Out The Door…
Where Can You Improve?

Chapter 9 – Are Your Written Presentations Professional?
Communication Is Your Key To Success
The Art Of Writing Professional Letters
How To Set Out A Smart Letter
Sample Letters For All Occasions
How To Write A Powerful Media Release
How To Prepare A Professional Media Kit
Pitch Yourself To The Media
How Can You Improve Your Written Skills?

Chapter 10 – Do Your Verbal Skills Need Enhancing?
Business Is All About Communicating
Telephone Talk
Cold-Call With Confidence
Make Fruitful Follow-Up Calls
Speak Your Way To Success
The “Five Ts” Of Terrific Talking
Networking—Breaking The Ice
Improve Your Communication Skills

Chapter 11 – How Do You Apply Communication Skills To Marketing?
Use Low-Cost Or No-Cost Marketing Magic
Communicate In Your Community
Network, Network, Network!
Communicate Through Speaking
Communicate Through The Media
Communicate, Demonstrate, And Educate
Communicate Through Writing
Build Credibility Using Testimonials
Apply Your Communication Skills To Marketing

Chapter 12 – What Else Should You Know About Marketing?
Develop A Marketing Mix
Build A Database—Build Customer Loyalty
Out-Service The Competition
Marketing And The Internet
“Hit-Or-Miss” Media Advertising
Don’t Waste Marketing Time And Money
Now Plan Your Marketing Approach

Chapter 13 – How Do You Improve Your Sales Skills?
Selling Is An Everyday Experience
Dispelling The Sales Myth
Consumers Are Filling A Need
Use The Six-Step Sales Process
The “Five Ws” Of Selling
The “Six Ps” Of Selling
Can You Improve Your Sales Skills?
What If…

Chapter 14 – How Do You Operate In Crisis?
Do You Still Have Passion?
“Let’s Not Talk About Failure”
Heed The Warning Signs
Ten Steps For Operating In Crisis
Failure Of A Sole Proprietorship
Failure Of An Incorporated Business
What Are Directors’ Liabilities?
Think About Your Family
What Will Your Decision Be?

Chapter 15 – Are You Ready To Succeed?
What Does Success Mean?
Women Move Into The Boardroom
Why Women Succeed
The Challenges Women Face
But Men Hold Their Ground In The Business World
Why Men Succeed
The Challenges Men Face
What Is Good Business Management?
Plan To Succeed

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