Upstarts: How GenY Entrepreneurs Are Rocking the World of Business and 8 Ways You Can Profit from Their Success | by Donna Fenn | 2010 | ISBN: 9780071601887. Personal Finance Guide. Social Entrepreneur Resources. Strategic Partnerships for Profit. A Social Networking Niche.
Upstarts: How GenY Entrepreneurs Are Rocking the World of Business and 8 Ways You Can Profit from Their Success
by Donna Fenn
2010 (272 pages)
ISBN:9780071601887
Examining the GenY entrepreneurial revolution to reveal eight critical lessons every entrepreneur and marketer must learn, this book will help you adapt to the new way of business to give you a greater chance to grow and profit in the years ahead.
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Upstarts—How GenY Entrepreneurs Are Rocking the World of Business and 8 Ways You Can Profit from Their Success
Introduction—The Upstarts Are Coming!
Overview
The Upstarts Are Coming!
An Entrepreneurial Revolution
A Different Mind-set
My Excellent Social Media Adventure
Chapter 1 – Extreme Collaborators—Building Cooperative Tribes to Compete
Overview
The Campus as Incubator
Buddy Up
Mentor Me
Strategic Partnerships for Fun and Profit
The Money Tribe
Mass Collaboration
Chapter 2 – Technology Mavens—Technology Is the Great Enabler and the Best Differentiator
Overview
Turning Passion into Profit
Pimp My Technology
A Social Networking Niche
Marketing in the Virtual World
Exiting the Commodity Game
Chapter 3 – Game Changers—Disrupting the Status Quo and Altering the Playing Field
Who Needs the Status Quo?
Challenging the Old Guard
Where Giants Won’t Tread
Supply-Chain Mavericks
Professionalizing a Fragmented Business
Reinventing the Family Business
Chapter 4 – Market Insiders—Marketing Fast and Furiously to Their Own Generation
Overview
The Student Market
Personal Finance Is Fun and Easy—No, Really
Indie Brand Appeal
Customizing for the GenY Market
Reading the GenY Mind
Chapter 5 – Brand Builders—A Brand Is a Dialogue, Not a Monologue
Overview
The Community Is the Brand
Differentiating Your Brand
Guerrilla Branding
Your Brand and the Company It Keeps
Brand with a Mission
Chapter 6 – Social Capitalists—Capitalism and Social Mission Make a Lovely Couple
Overview
Social Entrepreneur
Cause Branding 2.0
Market-Based Mission
Volunteering Is a Win-Win Proposition
For-Profit Meets Not-for-Profit
Doing Good and Doing Well
The “Green” (Entrepreneurial) Revolution
Chapter 7 – Workplace Renegades—Redefining the World of Work
Overview
Culture Drives Performance
Every Upstart Is an HR Company
The Virtual Workplace
Work Hard, Play Hard
Chapter 8 – Morph Masters—Knowing How to Morph, Scale, and Grow Up
Overview
The Right Team
Standing Firm on Shaky Ground
Morphing the Model
Spreading Your Wings
Growing Up
The Big Payoff
Chapter 9 – The Future of Upstarts
Appendix A – Upstarts Survey
Appendix B – Expert Advice for Upstarts from Rock Star Entrepreneurs
Advice for GenY
Four Rules for Startups
Choose the Right Cofounders
How to Challenge Convention
Time it Right
Know How to Fail
Chase the Vision, Not the Money
Make Work Fun
Bibliography
Introduction
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
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