Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership | by Dariush Rafinejad | ISBN: 971932159707. Best Practices for Product Development Managers. Product Development Process. SOFTWARE PRODUCT DEVELOPMENT.

Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership

by Dariush Rafinejad
ISBN:9781932159707

Presenting analytical tools to support insightful and intuitive explanations, this comprehensive reference provides a unique holistic approach to innovation, product development and commercialization.

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Innovation, Product Development and Commercialization—Case Studies and Key Practices for Market Leadership







Foreword
Introduction
HIGHLIGHTS
THE CHAPTERS—AN OVERVIEW
CLOSING THOUGHTS

Chapter 1 – High Technology—Strategic Context
OVERVIEW
1.1: HIGH TECHNOLOGY—CHARACTERISTICS
1.2: HIGH-TECH MARKETS—CHARACTERISTICS
1.3: HIGH-TECH PRODUCTS—CHARACTERISTICS
1.4: HIGH-TECH ENVIRONMENT—MARKET PENETRATION AND MARKETING MANAGEMENT
1.5: IT—INTERNET OPPORTUNITIES
1.6: IT—ENABLEMENT OF NEW PRODUCTS AND INDUSTRIES
1.7: IT AND DIGITAL TECHNOLOGY—IMPLICATIONS FOR NEW PRODUCT DEVELOPMENT AND COMPETITIVE ADVANTAGE
REFERENCES
ADDITIONAL READING

Chapter 2 – Product Development Strategies
OVERVIEW
2.1: BUSINESS, MARKET, TECHNOLOGY, AND RESOURCE STRATEGIES
2.2: BUSINESS STRATEGY
2.3: MARKET STRATEGY
2.4: BASIS OF COMPETITION
2.5: COMPETITIVE STRATEGY
2.6: TECHNOLOGY STRATEGY AND ROADMAP
2.7: PRODUCT STRATEGY
2.8: GLOBAL RESOURCE STRATEGY
2.9: IMPLEMENTING STRATEGY
2.10: STRATEGY OFFICER
2.11: GUIDELINES FOR PREPARATION AND IMPLEMENTATION OF STRATEGIC PLANS
APPENDIX I. OUTLINE—BUSINESS PLAN FOR A NEW PRODUCT
APPENDIX II. CASE STUDY—AGGREGATE STRATEGY OF AN INTERNAL SUPPLIER
REFERENCES

Chapter 3 – Marketing Management
OVERVIEW
3.1: MARKETING—DEFINITIONS
3.2: THE ROLE OF MARKETING IN HIGH-TECH MARKETS— MISCONCEPTIONS
3.3: MARKETING MANAGEMENT FUNCTIONS
3.4: THE MARKETING PROCESS—CHARACTERISTICS
3.5: MARKETING MANAGERS—OUTPUT AND SUCCESS METRICS
3.6: INVENTING THE WHOLE PRODUCT, ANCILLARY PRODUCTS, AND TOOLS
3.7: UNDERSTANDING STAKEHOLDER NEEDS AND PRIORITIES
3.8: NEED SATISFACTION AND WINDOW OF OPPORTUNITY— CRITICALITY OF TIMING
3.9: S-CURVE MODEL AND GROWTH THROUGH SUCCESSIVE PRODUCT INTRODUCTION
3.10: VALUE PROPOSITION
3.11: MARKET SEGMENTATION IN PRODUCT DEVELOPMENT
3.12: SEGMENT ANALYSIS
3.13: MARKET SEGMENTATION BY DIFFUSION OF INNOVATION AND THE TECHNOLOGY ADOPTION LIFE CYCLE
3.14: IMPACT OF MARKET INFRASTRUCTURE ON NEW PRODUCT PENETRATION
3.15: PRODUCT DEVELOPMENT AND COMMERCIALIZATION INVESTMENT
3.16: THE PRODUCT ROADMAP
3.17: POSITIONING STRATEGY
3.18: VALUE PRICING
3.19: THE SELLING PROCESS
3.20: MANAGING CUSTOMER RELATIONS
3.21: CASE STUDY AT IPC—MFS—A DISRUPTIVE PRODUCT WITH COMMERCIALIZATION CHALLENGESS
3.22: CASE STUDY—BUSINESS STRATEGY AND A PRODUCT ROADMAP
APPENDIX I. OUTLINE OF A BUSINESS PLAN FOR A NEW PRODUCT
REFERENCES
ADDITIONAL READING

Chapter 4 – Product Platform and Knowledge Integration
4.1: PRODUCT DEVELOPMENT GOALS
4.2: KNOWLEDGE—GENERATION, RETENTION, REUSE, AND INTEGRATION
4.3: DIMENSIONS OF KNOWLEDGE INTEGRATION
4.4: KNOWLEDGE INTEGRATION ACROSS THE VALUE CHAIN AND VIRTUAL TEAMS
4.5: TIME VALUE OF KNOWLEDGE AND SHORT TIME TO MARKET
4.6: TYPES OF PRODUCTS AND DEVELOPMENT PROJECTS
4.7: PRODUCT PLATFORM AND ARCHITECTURAL DESIGN CONSIDERATIONS
4.8: PRODUCT ARCHITECTURE AND MODULARITY
4.9: STRATEGIC OUTSOURCING AND PRODUCT ARCHITECTURE
4.10: PRODUCT LIFE CYCLE
4.11: CONTINUOUS IMPROVEMENT OF A PRODUCT
4.12: BASELINE AND DERIVATIVE PRODUCTS
REFERENCES



Chapter 5 – The Product Development Process
OVERVIEW
5.1: THE PRODUCT DEVELOPMENT FRAMEWORK
5.2: THE PRODUCT DEVELOPMENT PROCESS AT LEADING COMPANIES
5.3: THE NEW PRODUCT DEVELOPMENT AND COMMERCIALIZATION PROCESS
5.4: SCALING THE PROCESS AND THE DYNAMIC NATURE OF PRODUCT DEVELOPMENT
5.5: KNOWLEDGE GENERATION AND INTEGRATION IN PDCP
5.6: FLEXIBILITY IN PRODUCT DEVELOPMENT
5.7: MARKET REQUIREMENTS SPECIFICATION
5.8: PHASES OF THE PDCP
5.9: PRODUCT LAUNCH
5.10: CROSS-FUNCTIONAL RESPONSIBILITIES AND DELIVERABLES IN PRODUCT DEVELOPMENT
5.11: DELIVERABLES CHECKLIST
5.12: PROCESS DEVELOPMENT METHODOLOGY
5.13: SOFTWARE PRODUCT DEVELOPMENT
5.14: PRODUCT RELEASE AND POSTRELEASE MANAGEMENT
5.15: PRODUCT CHANGE MANAGEMENT
REFERENCES

Chapter 6 – Excellence in Design and Product Reliability
OVERVIEW
6.1: PRODUCT DESIGN—GUIDELINES FOR EXCELLENCE
6.2: DESIGN FOR EXCELLENCE
6.3: DESIGN FOR RELIABIITY, PREDICTABILITY, AND ROBUSTNESS
6.4: RELIABILITY PROFILE OVER THE PRODUCT LIFE CYCLE
6.5: RELIABILITY ASSURANCE BEYOND THE DESIGN PHASE
6.6: RELIABILITY DESIGN—RELIABILITY MODELING AND OTHER TOOLS
6.7: FAULT TREE ANALYSIS
6.8: FAILURE MODES, EFFECTS, AND CRITICALITY ANALYSIS
6.9: DESIGN OF EXPERIMENTS
6.10: PASSIVE DATA COLLECTION
6.11: ACCELERATED TESTING AND SCREENING
6.12: WEIBULL ANALYSIS
6.13: THE DUANE GROWTH MODEL
6.14: RELIABILITY GROWTH TESTING
6.15: ROBUSTNESS AND PREDICTABILITY OF PERFORMANCE
6.16: TERMINOLOGY IN PRODUCT DESIGN AND DEVELOPMENT— DEFINITIONS
6.17: PRODUCT DOCUMENTATION
6.18: PROTOTYPING
6.19: PRODUCT CHARACTERIZATION TESTING
6.20: CUSTOMER PARTICIPATION IN PRODUCT DEVELOPMENT
6.21: QUALITY
REFERENCES
ADDITIONAL READING

Chapter 7 – Flawless Execution and Global Resources Management
OVERVIEW
7.1: CHALLENGES IN THE DEVELOPMENT AND COMMERCIALIZATION OF HIGH-TECH PRODUCTS
7.2: STRATEGIES FOR FLAWLESS EXECUTION
7.3: PROCESS ORIENTATION
7.4: KAIZEN IN PDCP
7.5: MANAGING CRITICAL INTERFACES
7.6: SYSTEMS ANALYSIS, SYSTEMS ENGINEERING, AND LIFE CYCYLE THINKING
7.7: PRODUCT DEVELOPMENT—SYSTEMS ANALYSIS METHODOLOGY
7.8: PRODUCT DEVELOPMENT—A GLOBAL PERSPECTIVE
7.9: MANAGING CONSTRAINTS
7.10: FOSTERING INNOVATION AND ENTREPRENEURSHIP
7.11: COMMON INNOVATION PROBLEMS IN LARGE COMPANIES
7.12: ENGINEERING EXCELLENCE AND TEAM PRODUCTIVITY
7.13: MANUFACTURING METAPHORS FOR LEAN PRODUCT DEVELOPMENT
7.14: VIRTUAL TEAMS THROUGH STRATEGIC ALLIANCES AND SOURCING TO EXTERNAL AND INTERNAL SUPPLIERS
7.15: CORE COMPETENCY, CORE ACTIVITIES, AND LEVERAGING RESOURCES
7.16: STRATEGIC ALLIANCES
7.17: SOURCING STRATEGY AND SUPPLIER SELECTION—IN-SOURCING AND OUTSOURCING
7.18: STRUCTURE AND MANAGEMENT OF INTERNAL SUPPLIERS
7.19: OUTSOURCING STRATEGY
REFERENCES

Chapter 8 – Project Management in Product Development
OVERVIEW
8.1: PROJECT MANAGEMENT TASKS AND A PROJECT MANAGER’S RESPONSIBILITES
8.2: SOURCES OF A PROJECT MANAGER’S AUTHORITY AND INFLUENCE
8.3: RESPONSIBILITIES OF A FUNCTIONAL MANAGER
8.4: MIDCOURSE CHANGE IN PROJECT MANAGER
8.5: THE PLANNING PROCESS
8.6: THE PROJECT PLAN OUTLINE
8.7: THE STATEMENT OF WORK
8.8: THE WORK BREAKDOWN STRUCTURE
8.9: THE PROJECT SCHEDULE
8.10: COST ESTIMATING
8.11: PROJECT ORGANIZATION AND RESOURCE MANAGEMENT
8.12: PRODUCT DEVELOPMENT—AN INTEGRATED TEAM FROM ENGINEERING AND MANUFACTURING
8.13: STAFF DEPLOYMENT
8.14: THE TASK ASSIGNMENT SHEET
8.15: PLANNING RESOURCE DEMAND AND DEPLOYMENT
8.16: DRIVING PROGRESS AND PROJECT MEETINGS
8.17: A COST/SCHEDULE/PERFORMANCE TRADE-OFF MATRIX
8.18: PROJECT COST AND SCHEDULE VARIANCE ANALYSIS
8.19: PROJECT CLOSURE
8.20: AGGREGATE PROJECT PLANNING AND MANAGEMENT
8.21: PRIORITIZATION OF PROJECTS
8.22: THE AGGREGATE PROJECT PLAN—A SEVEN-STEP PROCESS
REFERENCES

Chapter 9 – Best Practices for Product Development Managers
9.1: BUSINESS PROCESSES
9.2: DECISION MAKING
9.3: RISK MANAGEMENT
9.4: THE DECISION TREE IN RISK MANAGEMENT
9.5: PROBLEM SOLVING
9.6: ROOT CAUSE ANALYSIS
9.7: CREATIVE BRAINSTORMING
9.8: CYCLES OF LEARNING
9.9: EFFECTIVE MEETING MANAGEMENT
9.10: EFFECTIVE PRESENTATIONS
REFERENCES
ADDITONAL READING



Chapter 10 – Managing Product and Technology Portfolios for Shareholder Value
OVERVIEW
10.1: FACTORS AFFECTING LONG-TERM GROWTH OF SHAREHOLDER VALUE
10.2: RETURN-ON-INVESTMENT MODELS
10.3: PRODUCT AND TECHNOLOGY PORTFOLIO PLANNING
10.4: A FRAMEWORK FOR PRODUCT PORTFOLIO PLANNING
10.5: PRODUCT PORTFOLIO PLANNING—STEP 3—PRODUCT PROJECT ANALYSIS
10.6: PRODUCT PORTFOLIO PLANNING—STEP 4—PORTFOLIO ANALYSIS
10.7: RESOURCE DISTRIBUTION
10.8: ASSESSING MARKET AND BUSINESS OPPORTUNITIES
10.9: PROJECT VIABILITY ASSESSMENT
10.10: ESTIMATING THE PROBABILITY OF SUCCESS AND FINANCIAL EXPOSURE IN PRODUCT DEVELOPMENT
10.11: INTELLECTUAL PROPERTY PORTFOLIO PLANNING AND PROTECTION
10.12: PROTECTION OF INTELLECTUAL PROPERTY AND PATENTS
REFERENCES

Appendix— Semiconductor Manufacturing Process Equipment
OVERVIEW
REFERENCES

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  • Statistical and Adaptive Signal Processing: Spectral Estimation, Signal Modeling, Adaptive Filtering and Array Processing | by Dimitris G. Manolakis, Vinay K. Ingle and Stephen M. Kogon | ISBN: 9781580536103. Discrete-Time Signal Processing. Optimum Linear Filters
  • Aligning Human Resources and Business Strategy | by Linda Holbeche | ISBN: 9780750653626. HR Books. Strategic HRM. Holistic HR Frameworks. Strategic Recruitment. Strategies for Developing People. High Performance HR Work Practices.
  • The Business Plan Workbook: The Definitive Guide to Researching, Writing Up and Presenting a Winning Plan, 6th Edition | by Colin Barrow, Paul Barrow and Robert Brown | ISBN: 9780749452315. Plan for Market Research. Developing Competitive Business Strategy
  • Finance: Financial Markets, Business Finance, and Asset Management | by Frank J. Fabozzi and Pamela Peterson Drake | 2009 | ISBN: 9780470407356. Financial Management Books. Investment Management Books. Financial Ratio Analysis. Financial Strategy. Financial Planning.
  • Fundamentals of Optical Waveguides, Second Edition | by Katsunari Okamoto | ISBN: 9780125250962. Optical Engineering Books. Communications Engineering. Optical Fibers. WAVEGUIDE FABRICATION. OPTICAL PULSE COMPRESSION
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  • Wiley CPA Examination Review,: Problems and Solutions 2009-2010, 36th Edition, Volume 2 | by Patrick R. Delaney and O. Ray Whittington | 2009 | ISBN: 9780470453377. Financial Accounting Books. Auditing and Attestation Problems and Solutions
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  • Ultimate Basic Business Skills: Training an Effective Workforce | by Christee Gabour Atwood | 2009 | ISBN: 9781562865894. Business Writing Skills. Business Social Skills. Business Communication Skills. Customer Service Skills. Interpersonal Skills. Decision Making and Problem Solving.

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  • Finance: Financial Markets, Business Finance, and Asset Management | by Frank J. Fabozzi and Pamela Peterson Drake | 2009 | ISBN: 9780470407356. Financial Management Books. Investment Management Books. Financial Ratio Analysis. Financial Strategy. Financial Planning.
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  • Wiley CPA Examination Review,: Problems and Solutions 2009-2010, 36th Edition, Volume 2 | by Patrick R. Delaney and O. Ray Whittington | 2009 | ISBN: 9780470453377. Financial Accounting Books. Auditing and Attestation Problems and Solutions
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  • Common Types of Operational Risk. Internal fraud.External fraud.Legal and liability losses.Noncompliance with regulations.System failures.Inappropriate business practice.
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  • Financial Statements: A Step-by-Step Guide to Understanding and Creating Financial Reports | by Thomas R. Ittelson | 2009 | ISBN: 9781601630230. Finance Books.
  • Aligning Human Resources and Business Strategy | by Linda Holbeche | ISBN: 9780750653626. HR Books. Strategic HRM. Holistic HR Frameworks. Strategic Recruitment. Strategies for Developing People. High Performance HR Work Practices.
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  • Effective Project Management: Traditional, Agile, Extreme, Fifth Edition | by Robert K. Wysocki | 2009 | ISBN: 9780470423677. Project Management Process Groups. Writing an Effective Project Proposal. How to Monitor and Control a Project. Project Portfolio Management Process
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• This Month's Popular Posts

  • Different Types of Risk. Operational Risk. Strategic Business Risk. Reputational Risk.
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  • 5 Legal Elements of Fraud. How Fraud investigators look for evidence of intent to defraud.
  • Common Types of Operational Risk. Internal fraud.External fraud.Legal and liability losses.Noncompliance with regulations.System failures.Inappropriate business practice.
  • Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research, Second Edition | by Ian Brace | ISBN: 9780749450281. E-Marketing Research Books. Online Survey Design. RECRUITMENT Survey QUESTIONNAIRES. CUSTOMER SATISFACTION RESEARCH
  • Strategic Information Management: Challenges and Strategies in Managing Information Systems, Third Edition | by Robert D. Galliers and Dorothy E. Leidner (eds) | ISBN: 9780750656191. Strategic Information Systems. Information Systems Planning Process. Information Systems–Business Strategy Alignment
  • 8 Sales Forecasting Techniques.Marketing models.Statistical demand analysis.Subjective methods of forecasting.Derived demand.Smoothing.Decomposition analysis.
  • ERP Books. SAP MM Questions and Answers | by Kogent Learning Solutions, Inc. | 2010 | ISBN: 9780763781446. SAP Materials Management. Materials Requirement Planning. mySAP ERP Applications. Inventory Management. Procurement and Purchasing Management.
  • Materials Selection in Mechanical Design, Third Edition | by Michael F. Ashby | ISBN: 9780750661683. Materials Science Books. Engineering Materials. Material Property Charts. Designing Hybrid Materials
  • Digital Signal Processing: Fundamentals and Applications | by Li Tan | ISBN: 9780123740908. Electrical Engineering Books. DSP Applications. Digital Filter Design. Hardware and Software for Digital Signal Processors. Adaptive Filters
  • Fundamentals of Momentum, Heat, and Mass Transfer, Fourth Edition | by James R. Welty et al. | ISBN: 9780471381495. Radiation Heat Transfer. Turbulence on Momentum Transfer. Convective Heat Transfer. HEAT EXCHANGER ANALYSIS AND DESIGN
  • Quality Management Essentials. Key Concepts, Pros and Cons of Total Quality Management (TQM)
  • Project Scheduling and Cost Control: Planning, Monitoring and Controlling the Baseline | by James C. Taylor | ISBN: 9781932159110. Project Managemet Books. Project Tools and Templates. TECHNIQUES FOR COMPRESSING THE SCHEDULE AND LEVELING RESOURCES. PROJECT RESOURCE PLANNING
  • Strategic Human Resource Management: A Guide to Action, Fourth Edition | by Michael Armstrong | ISBN: 9780749453756. Organization Development Strategy. Corporate Social Responsibility Strategy. Employee Engagement Strategy. Human Capital Management Strategy. Learning and Development Strategy
  • Digital Modulation Techniques, Second Edition | by Fugin Xiong | ISBN: 9781580538633. Optical Communications Books. Digital Communication Systems. Orthogonal Frequency Division Multiplexing. Quadrature Amplitude Modulation. Frequency Shift Keying. Phase Shift Keying
  • Enterprise Resource Planning Books. SAP SD Questions and Answers | by Kogent Learning Solutions, Inc. | 2010 | ISBN: 9780763781989. Sales and Distribution (SD) Module in an ERP System
  • IBM Lotus Notes and Domino 8.5.1: The Upgrader's Guide | by Tim Speed et al. | 2010 | ISBN: 9781847199287. Collaborative Computing Books. Key Lotus Notes 8.5 Enhancements. How to Upgrade to Notes and Domino 8.5. How Lotus Notes 8.5 Works with SOAs. Productivity Tools Integration with Notes 8.5
  • E-Banking Management: Issues, Solutions, and Strategies | by Mahmood Shah and Steve Clarke (eds) | 2009 | ISBN: 9781605662527. E-Banking Technologies. E-Banking Project Management. Delivery of Retail Banking Services. TOOLS FOR MANAGING E-BANKING
  • Handbook of International Human Resource Management: Integrating People, Process, and Context | by Paul R. Sparrow (ed) | 2009 | ISBN: 9781405167406. Human Resources Books.