Effective Writing Skills for Public Relations, Fourth Edition | by John Foster | ISBN: 9780749451097. Business Writing Skills Training. Good Writing Style. WRITING REPORTS AND MINUTES. Freelance Writer Guide
Effective Writing Skills for Public Relations, Fourth Edition
by John Foster
ISBN:9780749451097
With advice on how to write concise, jargon-free copy, while avoiding overused words and phrases, this guide is a valuable reference source on the basics of style and presentation with helpful hints on making the best use of written communication.
Get this Book by clicking below:
 |
Effective Writing Skills for Public Relations, Fourth Edition
Published in Association with the Chartered Institute of Public Relations Series Editor—Anne Gregory
Foreword
Introduction
Chapter 1 – The Importance Of Style: An Overview
STYLE ON THE MOVE
APPRECIATING STYLE
YOUR ORGANISATION’S STYLE
KEEP IT CONSISTENT
POINTS TO WATCH
GOOD STYLE IS GOOD MANNERS
AT A GLANCE
Chapter 2 – Trouble With Plurals And Possessives
PLURAL MATTERS
APOSTROPHE PROBLEMS
AT A GLANCE
Chapter 3 – Making Your Mark
BASIC PUNCTUATION
WHEN YOU ARE QUOTING…
AT A GLANCE
Chapter 4 – Down with Capitalism!
CONSISTENCY IS THE ESSENCE
WHY LOWER CASE, UPPER CASE?
WHEN TO USE CAPITALS
THE TREND IS TO KNOCK IT DOWN
AT A GLANCE
Chapter 5 – Clichés, Jargon And Other Worn Words
RECOGNISING CLICHÉS
JARGON: HELP OR HINDRANCE?
CATCHPHRASES QUICKLY BECOME STALE…
… SO CAN METAPHORS AND SIMILES
MAKE ROOM FOR THE IDIOM
BEWARE OF SLANG
AT A GLANCE
Chapter 6 – Is It Easy To Read?
EDIT WITH THE READER IN MIND
AIM FOR SHORT SENTENCES
GUIDELINES ON PARAGRAPHING
LINE WIDTH AND TYPE SIZE
CROSSHEADS AND SUBHEADS
LINE AND LETTER SPACING
WHERE TO BREAK
CHOICE OF TYPEFACE
PRINTING CONSIDERATIONS
JUSTIFIED OR RAGGED RIGHT?
PUTTING ON THE STRESS
CHOOSING AND USING YOUR DESIGNER
NOW IT’S PROOF MARKING TIME…
AT A GLANCE
Chapter 7 – Headlines: Making Them Work
Overview
USE PRESENT TENSE, ACTIVE VERBS
QUESTIONS AND HUMOUR
AVOID ‘LABEL’ HEADINGS
HEADINGS IN SALES LEAFLETS AND BROCHURES
STYLE AND PRESENTATION
SUBHEADINGS
SLOGANS FOR BRAND RECALL
ELEMENTS OF CORPORATE IDENTITY
HEADLINES FOR WEBSITES
AT A GLANCE
Chapter 8 – Dealing With Figures And Abbreviations
FIGURING OUT THE NUMBERS
ABBREVIATIONS: THE LONG AND THE SHORT OF IT
AT A GLANCE
Chapter 9 – Keep It Short, Simple – And Plain
AIM FOR BREVITY
PLAIN WORDS
LOCAL GOVERNMENT COMMUNICATION
WATCH OUT FOR TAUTOLOGY
LOOK FOR ACTIVE VERBS; AVOID CONTRACTIONS
AVOID FOREIGN WORDS OR PHRASES – AND LATIN
LOAN WORDS NEEDING CARE
DOUBLE NEGATIVES
BEWARE ‘MYTHS‘
TIPS FOR WRITING TIGHT
THERE IS STILL MUCH TO DO…
AT A GLANCE
Chapter 10 – Writing For The Press
NEWS RELEASES: BASIC REQUIREMENTS
COMMISSIONED ARTICLES
AT A GLANCE
Chapter 11 – Captions: How To Handle Them
PHOTO CAPTIONS WITH RELEASES
CAPTIONS IN PUBLICATIONS
AT A GLANCE
Chapter 12 – What Editing Is All About
Overview
NEWS STORIES
FEATURE ARTICLES
RADIO AND TV BROADCASTS
ON-SCREEN EDITING
TECHNICAL EDITING
EDIT YOURSELF
AT A GLANCE
Chapter 13 – Skills And Styles For The Office
SUGGESTED STYLE FOR CORRESPONDENCE
STYLE FOR EMAILS
HAVE CLEAR, CLEAN LAYOUT
WRITING A PRÉCIS
WRITING REPORTS AND MINUTES
FORMS OF ADDRESS
INVITATIONS TO FUNCTIONS
REPLIES TO INVITATIONS
ACKNOWLEDGING CORRESPONDENCE
SETTING OUT DOCUMENTS
WRITING A CV
LANGUAGE FOR THE TELEPHONE
AT A GLANCE
Chapter 14 – Traps, Snares And Pitfalls
SPELLING POINTS
BE CAREFUL WITH FOREIGN WORDS
USE YOUR DICTIONARY
-ISE OR -IZE VERB ENDINGS?
ONE WORD OR TWO?
PUZZLES AND POSERS
LOOKALIKES NEED CARE
CHESTNUT TIME
THEY’RE NOT RIGHT, THEY’RE NOT WRONG
VOGUE WORDS AND PHRASES
GETTING IN THE MOOD
GENTEELISMS
KEEP CLEAR OF SLANG
KEEP MISSION STATEMENTS SHORT AND SIMPLE
TOP 10 TIPS FOR WRITERS
AT A GLANCE
Chapter 15 – Americanisms – The Differences
ESSENTIAL DIFFERENCES
UNDERSTANDING THE MEDIA DIFFERENCES
AT A GLANCE
Chapter 16 – The Spoken Word: Pronunciation Pointers
RECEIVED PRONUNCIATION
GET THE WORDS RIGHT TOO
AT A GLANCE
Chapter 17 – Principles Of Presentation
Overview
FIRST STEPS FOR SPEAKERS
GETTING READY FOR THE SPEECH
WHEN YOU’RE ON STAGE
POINTS FOR ORGANISERS
AT A GLANCE…
Chapter 18 – Writing For The Web
EFFECTIVE PR NEEDS INTERNET PRESENCE
WEBSITE CONTENT AND DESIGN – THE ESSENTIALS
WHAT MAKES A GOOD WEBSITE
GETTING THE MOST OUT OF EMAILS
EZINES FOR EASY NEWSLETTERS
AT A GLANCE
Chapter 19 – Tone – The Linchpin Of Reputation
BASIC PRINCIPLES OF TONE IN WRITING
TOWARDS A BETTER TONE
AT A GLANCE
Chapter 20 – Finance Matters
TIME TO REPORT
ESSENTIAL ASPECTS
WHAT MAKES A GOOD ANNUAL REPORT?
THE ANNUAL REPORT – VITAL COMMUNICATIONS LINK
INVESTOR RELATIONS IN A DIGITAL AGE
AT A GLANCE
Chapter 21 – Is It Legal?
WHAT IS LIBEL?
COPYRIGHT AND MORAL RIGHTS
APPLYING FOR AN INJUNCTION
GETTING PERMISSION
DATA PROTECTION
DEALING WITH TRADE MARKS
COMPETITIONS AND PROMOTIONS
SELF-REGULATORY CODES OF PRACTICE
DON’T FORGET THE IMPRINT
FURTHER INFORMATION
AT A GLANCE
Appendix 1 – English Grammar – Some Definitions
Appendix 2 – Confusing Pairs Of Words
Appendix 3 – Glossary And Jargon Buster
INFORMATION TECHNOLOGY
PRINTING AND PUBLISHING
INVESTOR RELATIONS
Appendix 4 – When You’re Lost For Words
OVERCOMING WRITER’S BLOCK
CONTROLLING YOUR NERVES ON STAGE
Further reading
For 1000+ more Business Books & Business Writing Skills Books, click below:
Related posts:
- Ultimate Basic Business Skills: Training an Effective Workforce | by Christee Gabour Atwood | 2009 | ISBN: 9781562865894. Business Writing Skills. Business Social Skills. Business Communication Skills. Customer Service Skills. Interpersonal Skills. Decision Making and Problem Solving.
- ASTD’s Ultimate Train the Trainer: A Complete Guide to Training Success | by Elaine Biech | 2009 | ISBN: 9781562865870. Trainer Guide Book. Discount online Bookstore. ADDIE methodology. Effective Training Design and Delivery.
- Building Effective Technical Training: How to Develop Hard Skills within Organizations | by William J. Rothwell and Joseph A. Benkowski | ISBN: 9780470422113. Guidelines for Technical Training Development and Delivery. Principles of Instructional Systems Design. Effective Training Delivery Methods.
- Korea Confronts the Future | by John Barry Kotch and Frank-Jürgen Richter | ISBN: 9789812328359. Korea Economy. Financial Markets. Foreign Direct Investment. Foreign Trade. North Korea – South Korea Relations. Regional Relations with China, Japan, Rusia and United States.
- How to Write Fast Under Pressure | by Philip Vassallo | 2010 | ISBN: 9780814414859. How To Dramatically Improve Your Writing. Sensible Approach to Writing Fast. DASH-ing Through Your Writing Career. Automatic Speech Recognition Software.
- The Call Centre Training Handbook: A Complete Guide to Learning & Development in Contact Centres | by John P. Wilson | 2009 | ISBN: 9780749450885. Excellent Customer Service Training.
- The Business Plan Workbook: The Definitive Guide to Researching, Writing Up and Presenting a Winning Plan, 6th Edition | by Colin Barrow, Paul Barrow and Robert Brown | ISBN: 9780749452315. Plan for Market Research. Developing Competitive Business Strategy
- Guide to Business Planning | by Graham Friend and Stefan Zehle | 2009 | ISBN: 9781846681226. BUSINESS PLANNING MODEL. THE PROCESS OF WRITING THE BUSINESS PLAN. BUSINESS PLAN TEMPLATE. Product and Portfolio Analysis. BASIS OF COMPETITIVE ADVANTAGE. CHARACTERISTICS OF A GOOD BUSINESS MODEL
- How to Read a Financial Report: Wringing Vital Signs Out of the Numbers, Seventh Edition | by John A. Tracy | 2009 | ISBN: 9780470405307. Certified Public Accountants Guide. Fraudulent Financial Reporting. Key Accounting Issues. Financial Statement Analysis
- Games At Work: How to Recognize and Reduce Office Politics | by Mauricio Goldstein and Philip Read | 2009 | ISBN: 9780470262009. Professional Management Books. Business Skills Essentials. Political Skills Training.
- Training Programs: A Compilation of Basic Workplace Learning Programs, Volume 3 | by American Society for Training and Development | ISBN: 9781562865559. Creating Effective Classroom Training Techniques.
- The Extraordinary Leader: Turning Good Managers into Great Leaders | by John H. Zenger and Joseph R. Folkman | 2009 | ISBN: 9780071628082. How to build Leadership Skills. Keys to Leadership Success and Failure. Leadership Development and Training
- Instructional Design & Implementation: The Tools for Creating Training Program Curriculum, Volume 2 | by American Society for Training and Development | ISBN: 9781562865542. Training and Development Books. Effective Online Training.
- The Entrepreneur’s Legal Guide: Strategies for Starting, Managing and Making Your Small Business Profitable | by D-M Boulay and Katherine J. Pohlman | ISBN: 9781572482357. Intellectual Property Attorney. Business Start-Up Checklist. Key Entrepreneurial Mindset. Essential Management Skills.
- Financial Statements: A Step-by-Step Guide to Understanding and Creating Financial Reports | by Thomas R. Ittelson | 2009 | ISBN: 9781601630230. Finance Books.
- Surviving Office Politics: Succeeding in the Competitive Jungle | by Patrick Forsyth | ISBN: 9789812613462. Political Skills Books. Career Success Guide. Business Skills Development.
- Tailored Learning: Designing the Blend That Fits | by Jennifer Hofmann and Nanette J. Eaton | 2009 | ISBN: 9781562865511. Learning and Development Books. Redesign of the Classroom-Based Training. Asynchronous Training Design. Synchronous Training Design. Effective Training Delivery Method
- The Savvy Manager: 5 Skills That Drive Optimal Performance | by Jane R. Flagello and Sandra Bernard Dugas | 2009 | ISBN: 9781562865320. Managerial Skills Development. Management Development Training.
- Commercial Awareness and Business Decision Making Skills | by Paul Rodgers | ISBN: 9780750683845. Corporate Survival Guide. The Managers’ Analytical Toolkit. Key Investment decision. Valuing Intangible Assets. Company Financing Sources.
- Coaching for Performance: GROWing Human Potential and Purpose: The Principles and Practice of Coaching and Leadership, Fourth Edition | by John Whitmore | 2009 | ISBN: 9781857885354. Transformation through Transpersonal Coaching. Motivation and Self-Belief Development.
- Business for Beginners: From Research and Business Plans to Money, Marketing and the Law | by Frances McGuckin | ISBN: 9781402203923. Useful Small Business Websites. Seven Skills for Business Success. Home-Based Businesses Opportunities. Business Plan Checklists. How Do You Promote a Business?
- Effective Project Management: Traditional, Agile, Extreme, Fifth Edition | by Robert K. Wysocki | 2009 | ISBN: 9780470423677. Project Management Process Groups. Writing an Effective Project Proposal. How to Monitor and Control a Project. Project Portfolio Management Process
- The Professional’s Guide to Financial Services Marketing: Bite-Sized Insights For Creating Effective Approaches | by Jay Nagdeman | 2009 | ISBN: 9780470410790. How to Create An Extraordinarily Effective Marketing Organization. Tips for Developing an Effective Marketing Plan
- Cultural Intelligence: Living and Working Globally, Second Edition | by David C. Thomas and Kerr Inkson | 2009 | ISBN: 9781576756256. Business Travellers Guide. Culturally Intelligent Leadership. Cross-Cultural Skills.
- The Four Conversations: Daily Communication That Gets Results | by Jeffrey Ford and Laurie Ford | 2009 | ISBN: 9781576759202. Communication Skills Training. Successful Business Conversation Tips.
- Bridging the Culture Gap: A Practical Guide to International Business Communication, 2nd Edition | by Penny Carté and Chris Fox | ISBN: 9780749452742. Improving Your Communications Skills. Different Communication styles. Communication techniques
- Managing Facilitated Processes: A Guide for Facilitators, Managers, Consultants, Event Planners, Trainers and Educators | by Dorothy Strachan and Marian Pitters | 2009 | ISBN: 9780470182673. Facilitation Approach and Style. Enable Participant Engagement
- Foundations & Delivery: The Basics to Becoming a Successful Trainer, Volume 1 | by American Society for Training and Development | ISBN: 9781562865535. Training Books. Training and Development Tips.
- The Thirty-Day MBA: Learn the Essential Top Business School Concepts, Skills and Language Whilst Keeping Your Job and Your Cash | by Colin Barrow | 2009 | ISBN: 9780749454128. MBA Study Guide. MANAGEMENT DEVELOPMENT PROGRAMMES.
- Quantitative Methods for Business: The A to Z of QM | by John Buglear | ISBN: 9780750658980. Financial Management Books. Statistical and Accounting Tables. EXCEL, MINITAB and SPSS. Correlation and Regression Analysis. Discrete Probability Distributions and Simulation
- Outsmarting Your Competitors: Techniques of Sales Excellence to Build Profitable Business | by Patrick Forsyth | ISBN: 9789812614483 | Sales Strategy Books. Sales Prospecting Methods. Conducting Effective Sales Meetings. Handling Sales Objections.
- Essential Math Skills for Engineers | by Clayton R. Paul | 2009 | ISBN: 9780470405024. Mathematics Books. Math Skills Training. Partial Differential Equations. Fourier Series and Fourier Transform. Mathematics of Vectors. Linear, Constant-Coefficient, Difference Equations
- The Communication Problem Solver: Simple Tools and Techniques for Busy Managers | by Nannette Rundle Carroll | 2010 | ISBN: 9780814413081. Communication Skills Training Books. What to Say and How to Say It. Intelligent Questioning Techniques. How to solve Common People Problems
- Adult Learning Basics | by William J. Rothwell | ISBN: 9781562865337. Learning and Education Essentials. How Learning Can Impact Organizational and Individual Success. Designing More Effective Training. Model of the Workplace Learning Process. Leveraging Adult Learner Differences
- Coaching for Performance GROWing Human Potential and PurposeCoaching for Performance: GROWing Human Potential and Purpose: The Principles and Practice of Coaching and Leadership, Fourth Edition | by John Whitmore | 2009 | ISBN: 9781857885354. Transformation through Transpersonal Coaching. Leadership for High Performance.
- Taking Your Business to the Next Level: An Essential Step-By-Step Success Plan | by Frances McGuckin | ISBN: 9781402203930. Good Business Management Practices. Top Ten Mistakes In Growing A Business. Eight Essential Entrepreneurial Skills. Six-Step Business Growth Analysis Plan. Six-Step Sales Process.
- The Essential Guide to Workplace Mediation and Conflict Resolution: Rebuilding Working Relationships | by Nora Doherty and Marcelas Guyler | ISBN: 9780749450199. Conflict Management Skills. Mediation Skills. THE SIX-STEP MODEL OF MEDIATION. INTERPERSONAL CONFLICT STYLES AND TACTICS
- Enough: True Measures of Money, Business, and Life | by John C. Bogle | 2009 | ISBN: 9780470398517. Money Strategy Guide Book. Money Success Tips. Free Download EBooks.
- The Top Performer’s Guide to Attitude | by Tim Ursiny, Gary DeMoss and Marc A. Ybaben | ISBN: 9781402210365. Business Skills Development Resource. Developing a Top-Performing Personal Power. Build an Unbreakable Attitude
- e-Learning 2.0: Proven Practices and Emerging Technologies to Achieve Real Results | by Anita Rosen | 2009 | ISBN: 9780814410738. How to Measure and Evaluate Training. ELearning Strategies. ELearning Services. Guidelines for Creating an Effective Web Course.
Comments
Learning Corner- Expert Online Tutoring that Increase Academic Achievement and Enhance Learning.
- Great Golf Vacation at Myrtle Beach Resort.
- American Residential Law Group (ARLG) - Expert Legal Representation on Mortgage Related Legal Affairs.
- The foundation for Customer-Centric Selling - Understanding the customer's business.
- Rediscover the enjoyment of greater sound detail and clarity with cochlear implant.
- Seven business programs that constitute The Best Practices Enterprise philosophy
- Professional Article Writing Service
- Entertaining and creative musical comedy extravaganza
- Durable and stylish mailbox for your home
- Two most useful Social Media Channels for extending the reach of E-mail Marketing Campaigns. Integrating Social Media with E-mail Marketing Campaigns.
Our Site
Welcome to KuTenk. Business Success Center. Life Success Center. Career Success Center.
Center for Enhancing your Professional Development and Personal Learning from KuTenk Success Center.
Business, Investment, Finance, Accounting, Economics, Sales, Marketing, Strategy, Management, Leadership, Motivation, Stock Trading, Small Business & Entrepreneurship, Real Estate, Business Skills, Self Development.
Our site is a DoFollow Blog. Comment & Backlink to us and you'll get Link back from us automatically. No Spamming or Irrelevant Comments please.
Subscribe to Our Blog via Email