Instant Appeal: The 8 Primal Factors That Create Blockbuster Success | by Vicki Kunkel | 2009 | ISBN: 9780814409466. Success Books. Gaining Power and Loyalty Through Attraction and Repulsion

December 7, 2009 by kutenk
Filed under: Business Books

Instant Appeal: The 8 Primal Factors That Create Blockbuster Success

by Vicki Kunkel
2009 (305 pages)
ISBN:9780814409466

Based on extensive sociological, biological, and anthropological research, this book reveals the eight primal factors that trigger responses deep in our DNA and cause us to develop an unwavering allegiance to a product, a person, or a cause.

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Instant Appeal—The 8 Primal Factors That Create Blockbuster Success

Chapter 1 – An Introduction to Instant Appeal
OVERVIEW
USING INSTANT APPEAL TO DRAW A CROWD
THE ASIAN FLU ‘‘PANDEMIC’’
USING COUNTERINTUITIVE TRIGGERS TO GAIN RESULTS
CREATING ALLEGIANCE CAPITAL
THE FOUNDATIONS BEHIND THE EIGHT INSTANT APPEAL FACTORS
THE EIGHT INSTANT APPEAL FACTORS

Chapter 2 – Ducklings, Defects, and Devotion—The Conspicuous Flaw Factor
OVERVIEW
‘‘AVERAGE’’ FACES ARE PREFERRED TO ‘‘BEAUTIFUL’’ FACES
BEAUTY AND POLITICS
‘‘HE’S TOO FAT TO BE GUILTY’’
THE COMMERCIAL APPEAL OF UGLY
MAKING MICKEY AND TEDDY MORE LOVABLE
BEAUTY AND FEAR
BEAUTY GETS THE BOOT
UGLY AS A WEB-DESIGN ELEMENT
THE POWER AND APPEAL OF PERFORMANCE FLAWS
BEING ‘‘TOO PERFECT’’ CAN HOLD YOU BACK
UNATTRACTIVENESS OR ‘‘AVERAGE BEAUTY’’ STILL HAS UNIVERSAL APPEAL
CHINKS IN THE ARMOR
PRACTICAL APPLICATION
SHOW US YOUR DIRTY LAUNDRY

Chapter 3 – Does It Look Like a Duck? The Visual Preprogramming Factor
OVERVIEW
FIRST IMPRESSIONS
PREDICTING A NATIONAL ELECTION
BRAINS AND BRAWN IN WAR AND PEACE
THE FACE OF CORPORATE SUCCESS
STUPID IS AS STUPID LOOKS?
PRACTICAL APPLICATION

Chapter 4 – Small Dogs, Big SUVs, and the Failure of Epcot—The Reptilian Comfort Factor In Consumer Choices
OVERVIEW
REPTILIAN COMFORT UNIVERSAL #1
REPTILIAN COMFORT UNIVERSAL #2
THE SHIFT TO KINSHIP-RELEVANCY MARKETING
REPTILIAN COMFORT UNIVERSAL #3
REPTILIAN COMFORT UNIVERSAL #4
REPTILIAN COMFORT UNIVERSAL #5
REPTILIAN COMFORT UNIVERSAL #6
HIGH-PROSPECT, HIGH-REFUGE SPACES AND EMPLOYEE PRODUCTIVITY
REPTILIAN COMFORT UNIVERSALS AND CURRENT EVENTS
PRACTICAL APPLICATION

Chapter 5 – Gaining Power and Loyalty Through Attraction and Repulsion—The Sacred Cow and Jackass Factors
OVERVIEW
ATTRACTION AND REPULSION
LINGUISTIC SABOTAGE AND THE CRASH OF AIR FLORIDA FLIGHT 90
GENDER-NEUTRAL PRONOUNS AND THE LOSS OF CREDIBILITY
THE BAD NEWS SANDWICH
THE JACKASS FACTOR IN COMMUNICATIONS
SACRED COWS AND THE ‘‘SURE THING’’ MENTALITY
SACRED COWS IN TV NEWS
THE BOLD AND THE BASHFUL
LINGUISTIC SHOCK AND AWE
PRACTICAL APPLICATION

Chapter 6 – Words, Names, and Story Lines with Addictive Appeal—The Biology Of Language
FACTOR (Or Why Agatha Christie Novels, Green Eggs and Ham, and The Young and the Restless Get Under Our Skin)
THE BIOLOGY OF WORDS AND LYRICS
THIS IS YOUR BRAIN ON THE BEATLES
WHY AGATHA IS SO ADDICTIVE
DR. SEUSS
THE LINK BETWEEN TALKING ON A CELL PHONE IN PUBLIC AND ONE ELEMENT OF HIT SONGS
TRUTH OR VAGUENESS?
THE PERSUASIVE COMMUNICATION LESSONS OF SOAP OPERAS AND THE iPOD SHUFFLE
SPELLBINDING STORY LINES
PRACTICAL APPLICATION

Chapter 7 – Good Vibrations—The Biotuning Factor For Career Success
OVERVIEW
THE SOUND EFFECTS OF SUCCESS
WHAT I DID LAST SUNDAY
‘‘INITIAL’’ SUCCESS—AND FAILURE
GETTING A GOOD VIBE: WHAT’S REALLY IN A NAME
THE LOVABLE LOSERS
STOCK PERFORMANCE TIED TO COMPANY NAME
CROSS-SPECIES IMPACT OF SOUND-WAVE VIBRATIONS
SETTING THE TONE
CREATING YOUR VOCAL FINGERPRINT
VOCAL PHYSIOLOGY
MAKING ADJUSTMENT TO RHYTHM AND RESONANCE TO INCREASE PERSUASION
TAPPING INTO ANTHROPOLOGY TO PREDICT HIT SONGS
IN ONE EAR AND OUT THE POCKETBOOK
MUSIC TO INCREASE PRODUCTIVITY AND MAKE YOU SMARTER
SOUND
HEALTHY SOUNDS FOR HEALTHY PROFITS AND A HEALTHIER WORKFORCE
RADICAL RAP GETS RADICAL VOTING RESULTS
THE NONMUSICAL EFFECTS OF MUSIC
PRACTICAL APPLICATION

Chapter 8 – What Our Minds Really See—The Mental Real Estate Factor
MOVEMENTS, MOTION, AND MIND READING
THE MIND-READING POWER OF MIRROR NEURONS
WHAT YOU SEE ISN’T WHAT YOUR BRAIN GETS
THE LAWS OF VISUAL APPEAL
HOW PRODUCT PACKAGING APPEALS TO OUR PRIMAL PROGRAMMING
THE PRIMAL APPEAL OF CERTAIN PATTERNS
MARTHA AND DONALD
PRACTICAL APPLICATION

Chapter 9 – The Lessons of Instant Appeal—How Moral Entrepreneurs
USE THE EIGHT PRIMAL FACTORS TO ENGINEER A CRISIS
A PERFECT INSTANT APPEAL STORM

Notes
CHAPTER 1: AN INTRODUCTION TO INSTANT APPEAL
CHAPTER 2: DUCKLINGS, DEFECTS, AND DEVOTION
CHAPTER 3: DOES IT LOOK LIKE A DUCK?
CHAPTER 4: SMALL DOGS, BIG SUVs, AND THE FAILURE OF EPCOT
CHAPTER 5: GAINING POWER AND LOYALTY THROUGH ATTRACTION AND REPULSION
CHAPTER 6: WORDS, NAMES, AND STORY LINES WITH ADDICTIVE APPEAL
CHAPTER 7: GOOD VIBRATIONS
CHAPTER 8: WHAT OUR MINDS REALLY SEE
CHAPTER 9: THE LESSONS OF INSTANT APPEAL

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