Managing Brand You: Seven Steps To Creating Your Most Successful Self | by Jerry S. Wilson and Ira Blumenthal | ISBN: 9780814410684. Personal Success Books. HOW TO WRITE YOUR OWN SUCCESS STORY. BRAND POSITIONING PLAN. STRATEGIC PLANNING MODEL FOR YOUR PERSONAL BRAND
Managing Brand You: Seven Steps To Creating Your Most Successful Self
by Jerry S. Wilson and Ira Blumenthal
ISBN:9780814410684
Using illuminating examples from successful corporations, as well as high-profile celebrities, this book offers readers step-by-step guidance for identifying what it is that makes them unique and communicating it in a way that guarantees them success.
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Managing Brand You—Seven Steps To Creating Your Most Successful Self
Introduction – What Branding Can Do For You
WHAT IF YOU THOUGHT OF YOURSELF AS A BRAND?
BUILDING A NEW BRAND YOU
GREAT BRAND SARENO ACCIDENT
WHAT EXACTLY IS A BRAND?
BRAND DESCRIPTIONS AND CUSTOMER PERCEPTIONS
ICONIC BRANDS AND WHAT THEY STAND FOR
YOUR PROMISE TO YOUR TARGET AUDIENCE
POSITIONING IN THE MARKETPLACE
MONITORING YOUR PROGRESS
GETTING STARTED
ROGER’S PERSONAL BRAND DEFINITION (ROGER’S VERSION OF HIS LIFE)
KNOW WHERE YOU ARE GOING
Chapter 1 – Who Am I And How Did I Get Here?—Step One: Do the Brand You Audit
YOU ARE TODAY WHAT YOU HAVE EXPERIENCED YESTERDAY
THE FIVE DISTINCT PHASES OF LIFE
A PERSONAL SUCCESS STORY
WRITE YOUR OWN SUCCESS STORY
STEP ONE: THE BRAND YOU AUDIT
A SAMPLE AUDIT: BRAND JULIE
IT’S FINISHED; WHAT’S NEXT?
Chapter 2 – What Do I Stand for Today?—Step Two: Assess Your Brand You Image
BRAND IMAGE VERSUS BRAND IDENTITY
THE BRAND YOU IMAGE WORKSHEET
JULIE’S IMAGE WORKSHEET
Chapter 3 – What Do I Want To Stand For?—Step Three: Determine Your Brand You Identity and Essence
BUILDING YOUR OWN IDENTITY
THE BRAND YOU EQUITY CHART
DISCOVERING YOUR LIKES AND DISLIKES
SOME EXAMPLES OF REBUILT BRAND IDENTITIES
THE IMPORTANCE OF BRAND ESSENCE
YOUR BRAND ESSENCE
JULIE’S BRAND ESSENCE
Chapter 4 – I Can Get There From Here!—Step Four: Position Your New Brand You
OVERVIEW
AN OVERVIEW OF THE POSITIONING PROCESS
POSITIONING A NEW BRAND YOU
YOUR BRAND PERSONALITY
BRAND I NSISTENCE AND BRAND LOYALTY
THE JOB DESCRIPTION
THE BRAND POSITIONING PLAN
THE POSITIONING STATEMENT
PULLING THE ELEMENTS TOGETHER
CORRELATING THE BRAND POSITIONING STATEMENT WITH THE JOB DESCRIPTION
JULIE’S POSITIONING STATEMENT
Chapter 5 – If it’s To Be, It’s Up To Me!—Step Five: Set Your Brand You Goals
OVERVIEW
SETTING PERSONAL PRIORITIES
SETTING GOALS FOR ACHIEVEMENT
JULIE’S GOALS
Chapter 6 – I Can Build My Own Personal Roadmap on My Own Terms—Step 6: Establish Your Brand You Strategies
OVERVIEW
AN OVERVIEW OF THE STRATEGIC PLANNING PROCESS
THE STRATEGIC PLANNING MODEL FOR YOUR PERSONAL BRAND
SELECTING THE VIABLE STRATEGIC OPTIONS
JULIE’S STRATEGIC OPTIONS
Chapter 7 – I Am Ready to Commit To My Action Plan—Step Seven: Implement, Monitor, and Adjust Your New Brand You
OVERVIEW
THE PRINCIPLES OF SUCCESSFUL IMPLEMENTATION
FIVE FACTORS FOR SUCCESSFUL IMPLEMENTATION
THE BEST OF INTENTIONS WON’T DO IT
BRAND YOU IMPLEMENTATION GUIDELINES
THE BRAND YOU ACTION PLAN
MONITORING AND ADJUSTMENT
JULIE IMPLEMENTS HER PLAN
Commencement
Glossary of Branding Terms
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