Ca$hvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone | by Drew Eric Whitman | 2009 | ISBN: 9781601630322. 17 Foundational Principles of Consumer Psychology. Proven Techniques to Sell Anything to Anyone

Ca$hvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

by Drew Eric Whitman
2009 (208 pages)
ISBN:9781601630322

Taking you on a wild, roller-coaster ride through the streets of New York’s famed Madison Avenue, this unique book teaches you the specific psychological techniques that today’s top copywriters and designers use to influence the masses.

Get this Book by clicking below:

Cashvertising—How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Preface
The Bottom Line: The Goal of Advertising Is to Get People to Act
How to Read This Book: Advice From the Masters

Introduction
Chapter 1 – What People Really Want
Overview
The Life-Force 8
The Nine Learned (Secondary) Human Wants

Chapter 2 – How to Get Inside Their Heads—The 17 Foundational Principles of Consumer Psychology
Principle #1: The Fear Factor—Selling the Scare
Principle #2: Ego Morphing—Instant Identification
Principle #3: Transfer—Credibility by Osmosis
Principle #4: The Bandwagon Effect—Give Them Something to Jump On
Principle #5: The Means-End Chain—The Critical Core
Principle #6: The Transtheoretical Model—Persuasion Step by Step
Principle #7: The Inoculation Theory—Make Them Prefer You for Life
Principle #8: Belief Re-Ranking—Change Their Reality
Principle #9: The Elaboration Likelihood Model—Adjust Their Attitude
Principle #10: The 6 Weapons of Influence—Shortcuts to Persuasion
Principle #11: Message Organization—Attaining Critical Clarity
Principle #12: Examples vs. Statistics—And the Winner Is…
Principle #13: Message Sideness—Dual-Role Persuasion
Principle #14: Repetition and Redundancy—The Familiarity Factor
Principle #15: Rhetorical Questions—Interesting, Aren’t They?
Principle #16: Evidence—Quick! Sell Me the Facts!
Principle #17: Heuristics—Serving Billions of Lazy Brains Daily

Chapter 3 – Ad-Agency Secrets—41 Proven Techniques for Selling Anything to Anyone
Overview
Ad-Agency Secret #1: The Psychology of Simplicity
Ad-Agency Secret #2: Bombard Your Readers With Benefits
Ad-Agency Secret #3: Put Your Biggest Benefit in Your Headline
Ad-Agency Secret #4: Crank up the Scarcity
Ad-Agency Secret #5: 22 Psychologically Potent Headline Starters
Ad-Agency Secret #6: 12 Ways to Lure Readers Into Your Copy
Ad-Agency Secret #7: 360 Degrees of Attention-Getting Power
Ad-Agency Secret #8: The Reverse-Type Pitfall
Ad-Agency Secret #9: Crush Your Competition With Extreme Specificity
Ad-Agency Secret #10: The Famous Ogilvy Layout Principle
Ad-Agency Secret #11: The Psychology of Typefaces
Ad-Agency Secret #12: Insist on the Pro-Design Difference
Ad-Agency Secret #13: The Power of Questions
Ad-Agency Secret #14: The “Granny Rule” of Direct Mail
Ad-Agency Secret #15: The Psychology of “Social Proof”
Ad-Agency Secret #16: The Guillotine Principle
Ad-Agency Secret #17: PVAs—The Easy Way to Boost the Power of Your Copy
Ad-Agency Secret #18: Directing Mental Movies
Ad-Agency Secret #19: Battling Human Inertia
Ad-Agency Secret #20: Establish Your Unique Selling Proposition
Ad-Agency Secret #21: Buy Your Own Island
Ad-Agency Secret #22: Authority Positioning
Ad-Agency Secret #23: A Sales Letter in Survey’s Clothing
Ad-Agency Secret #24: Power Your Ads With Pictures
Ad-Agency Secret #25: Grab ’Em With Grabbers
Ad-Agency Secret #26: Long Copy vs. Short
Ad-Agency Secret #27: Offer Testing
Ad-Agency Secret #28: Survey Power
Ad-Agency Secret #29: Editorial Energizers
Ad-Agency Secret #30: The Coupon Persuader
Ad-Agency Secret #31: 7 Online Response Boosters
Ad-Agency Secret #32: Multi-page Your Way to Success
Ad-Agency Secret #33: Guarantees That Guarantee Higher Response
Ad-Agency Secret #34: The Psychology of Size
Ad-Agency Secret #35: The Psychology of Page and Section Positioning
Ad-Agency Secret #36: The Fantastic Four
Ad-Agency Secret #37: Consumer Color Preferences and How Color Affects Readership
Ad-Agency Secret #38: The Psychology of Pricing
Ad-Agency Secret #39: The Psychology of Color
Ad-Agency Secret #40: Wrap Your Ads in White
Ad-Agency Secret #41: Give Yourself a “Cleverectomy”

Chapter 4 – Hot Lists—101 Easy Ways to Boost Your Ad Response
22 Response Superchargers
9 Ways to Convey Value
13 Ways to Make Buying Easy
11 Ways to Boost Coupon Returns
46-Point “Killer Ad” Checklist

Epilogue
Appendix— Recommended Reading



On Copywriting, Advertising, and Marketing
On Creativity
On Layout and Design

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  • Wiley CPA Examination Review,: Problems and Solutions 2009-2010, 36th Edition, Volume 2 | by Patrick R. Delaney and O. Ray Whittington | 2009 | ISBN: 9780470453377. Financial Accounting Books. Auditing and Attestation Problems and Solutions
  • Black Hawk: The Story of a World Class Helicopter | by Ray D. Leoni | ISBN: 9781563479182. UTTAS Program. Ryotor Blade Aerodynamic Design. Titanium Spar Manufacturing Technology. Bearingless Crossbeam Tail Rotor. Ballistic Design. U.S. Army UH-60M Black Hawk.
  • Employment Opportunities for Job Seekers.
  • Financial Statements: A Step-by-Step Guide to Understanding and Creating Financial Reports | by Thomas R. Ittelson | 2009 | ISBN: 9781601630230. Finance Books.
  • Best Practice Financial Management: Six Key Concepts for Healthcare Leaders, Third Edition | by Kenneth Kaufman | ISBN: 9781567932591. Healthcare Books. Principles of Corporate Finance. Strategic Budgeting Tools. Financial Credit Analysis.
  • Effective Project Management: Traditional, Agile, Extreme, Fifth Edition | by Robert K. Wysocki | 2009 | ISBN: 9780470423677. Project Management Process Groups. Writing an Effective Project Proposal. How to Monitor and Control a Project. Project Portfolio Management Process
  • Computer Software Development Books. Game Programming Books. iPhone Cool Projects | by Gary Bennett et al. | 2009 | ISBN: 9781430223573. Planning a Simple Collaborative Phone Game. Multitouch Interface Design and Implementation
  • Enterprise Resource Planning Books. SAP SD Questions and Answers | by Kogent Learning Solutions, Inc. | 2010 | ISBN: 9780763781989. Sales and Distribution (SD) Module in an ERP System
  • ERP Books. SAP MM Questions and Answers | by Kogent Learning Solutions, Inc. | 2010 | ISBN: 9780763781446. SAP Materials Management. Materials Requirement Planning. mySAP ERP Applications. Inventory Management. Procurement and Purchasing Management.
  • SAP ERP Financials and FICO Handbook | by S. N. Padhi | 2010 | ISBN: 9780763780807. Enterprise Resource Planning Books. COST CENTER ACCOUNTING (CO-CCA). G/L ACCOUNTING (FI-G/L). PROFIT CENTER ACCOUNTING (PCA). PRODUCT COSTING (CO-PC). ASSET ACCOUNTING (AA). INTERNAL ORDER (CO-IO)
  • Game Coding Complete, Third Edition | by Mike McShaffry | 2009 | ISBN: 9781584506805. Game Programming Books. Networked Game Architecture. Smart Game Design Practices. User Interface Programming. Core Game Technologies. Network Programming Primer. Game Programmer Resources.
  • Expert Legal Advice on Home Mortgage Loan Mitigation from The American Residential Law Group (ARLG)

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• This Month's Popular Posts

  • Different Types of Risk. Operational Risk. Strategic Business Risk. Reputational Risk.
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  • 5 Legal Elements of Fraud. How Fraud investigators look for evidence of intent to defraud.
  • Common Types of Operational Risk. Internal fraud.External fraud.Legal and liability losses.Noncompliance with regulations.System failures.Inappropriate business practice.
  • Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research, Second Edition | by Ian Brace | ISBN: 9780749450281. E-Marketing Research Books. Online Survey Design. RECRUITMENT Survey QUESTIONNAIRES. CUSTOMER SATISFACTION RESEARCH
  • Strategic Information Management: Challenges and Strategies in Managing Information Systems, Third Edition | by Robert D. Galliers and Dorothy E. Leidner (eds) | ISBN: 9780750656191. Strategic Information Systems. Information Systems Planning Process. Information Systems–Business Strategy Alignment
  • 8 Sales Forecasting Techniques.Marketing models.Statistical demand analysis.Subjective methods of forecasting.Derived demand.Smoothing.Decomposition analysis.
  • ERP Books. SAP MM Questions and Answers | by Kogent Learning Solutions, Inc. | 2010 | ISBN: 9780763781446. SAP Materials Management. Materials Requirement Planning. mySAP ERP Applications. Inventory Management. Procurement and Purchasing Management.
  • Materials Selection in Mechanical Design, Third Edition | by Michael F. Ashby | ISBN: 9780750661683. Materials Science Books. Engineering Materials. Material Property Charts. Designing Hybrid Materials
  • Digital Signal Processing: Fundamentals and Applications | by Li Tan | ISBN: 9780123740908. Electrical Engineering Books. DSP Applications. Digital Filter Design. Hardware and Software for Digital Signal Processors. Adaptive Filters
  • Quality Management Essentials. Key Concepts, Pros and Cons of Total Quality Management (TQM)
  • Project Scheduling and Cost Control: Planning, Monitoring and Controlling the Baseline | by James C. Taylor | ISBN: 9781932159110. Project Managemet Books. Project Tools and Templates. TECHNIQUES FOR COMPRESSING THE SCHEDULE AND LEVELING RESOURCES. PROJECT RESOURCE PLANNING
  • Fundamentals of Momentum, Heat, and Mass Transfer, Fourth Edition | by James R. Welty et al. | ISBN: 9780471381495. Radiation Heat Transfer. Turbulence on Momentum Transfer. Convective Heat Transfer. HEAT EXCHANGER ANALYSIS AND DESIGN
  • Strategic Human Resource Management: A Guide to Action, Fourth Edition | by Michael Armstrong | ISBN: 9780749453756. Organization Development Strategy. Corporate Social Responsibility Strategy. Employee Engagement Strategy. Human Capital Management Strategy. Learning and Development Strategy
  • IBM Lotus Notes and Domino 8.5.1: The Upgrader's Guide | by Tim Speed et al. | 2010 | ISBN: 9781847199287. Collaborative Computing Books. Key Lotus Notes 8.5 Enhancements. How to Upgrade to Notes and Domino 8.5. How Lotus Notes 8.5 Works with SOAs. Productivity Tools Integration with Notes 8.5
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  • Enterprise Resource Planning Books. SAP SD Questions and Answers | by Kogent Learning Solutions, Inc. | 2010 | ISBN: 9780763781989. Sales and Distribution (SD) Module in an ERP System
  • E-Banking Management: Issues, Solutions, and Strategies | by Mahmood Shah and Steve Clarke (eds) | 2009 | ISBN: 9781605662527. E-Banking Technologies. E-Banking Project Management. Delivery of Retail Banking Services. TOOLS FOR MANAGING E-BANKING
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