Smart Green: How to Implement Sustainable Business Practices in Any Industry – and Make Money | by Jonathan Estes | 2009 | ISBN: 9780470387795. Business Strategy Books. Becoming a Smart Green Company. Smart Green Strategic Planning. Sustainability and Entrepreneurship.

Smart Green: How to Implement Sustainable Business Practices in Any Industry – and Make Money

by Jonathan Estes
2009 (224 pages)
ISBN:9780470387795

For any business that wants to go green but can’t risk jeopardizing profitability, this timely book offers an analytical model that ensures profitability, lowers risk, and decreases its environmental impact.

Get this Book by clicking below:

Smart Green—How to Implement Sustainable Business Practices in Any Industry – and Make Money







Introduction
Chapter 1 – The Green Rush
The Times they are A-Changin’
The Tipping Point
Climate Change: “the Greatest Market Failure the World Has Ever Seen”
What is Sustainability and Why Should I Care?
A Perfect Storm
From the Gold Rush to the Green Rush
Evidence of the Green Rush
Green Investing
The New Environmentalism
Notes

Chapter 2 – Taking the First Step—Becoming Aware
Opening the Door
The Entrepreneurial Spirit
Sustainability and Entrepreneurship
The Lure of Sustainability
What is a Smart Green Company?
Becoming a Smart Green Company
Notes

Chapter 3 – Defining a Smart Green Company
The Moving Target
Planting Trees: Environmental Stewardship
3.4: The Greater Green: Social Equity
Making Green: Profitability and Performance
Smart Green Versus Greenwashing
What is Your Level of Greenth?
Analysis of Your Corporate Biosphere
Writing a Smart Green Mission Statement
Notes

Chapter 4 – Smart Green Strategic Planning
Strategic Planning and Sustainability
Footprints in the Sand
Sustainable Strategy 1: Adaptation
Sustainable Strategy 2: Plasticity
\ The Seven Tiers of Smart Green Growth
Tier One: Awareness of the Need for Change
Tier Two: Recognition of Implications
Tier Three: Analysis of Current State
Tier Four: Applying a Systems View Approach
Tier Five: Planning and Implementing a Strategy
Tier Six: Analysis of and Reflection on Outcomes and Impacts
Tier Seven: Innovation, Creativity, Growth, and Meaning
Categories for the Strategic Planning Framework
Your Strategic Road Map
Notes

Chapter 5 – Measuring Sustainability Outcomes
The Moon Shot
Measuring Business Value
Savings on Investment and Return on Investment
Increasing Business Value Awareness
The Analytics Approach
Choosing the Right Metrics
The Smart Green Business Case
Why Analytics Matters
Sustainability Metrics
Notes

Chapter 6 – Marketing Green
Red-Hot Green
From a Niche Market to Mainstream
The Green Consumer
Developing Your Smart Green Marketing Plan
Notes

Chapter 7 – Building Smart Green Companies
Demonstrating Business Value
How do you Create or Destroy Business Value?
How do Corporate Financial Goals Impede your Value Creation?
What Metrics do you use and how do you Measure Business Value?
How do you Manage Perceptions of Business Value?
Becoming a Smart Green Company
Smart Green Profile: The General Store Café

Chapter 8 – Smart Green Leadership
A Crisis is a Terrible Thing to Waste
Not in My Backyard
Building Smart Green Communities
The New Currency
The Leadership Role
Leadership for Innovation
Notes

Appendix
Smart Green Awareness Resources
Smart Green Networking Resources

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• This Month's Popular Posts

  • Different Types of Risk. Operational Risk. Strategic Business Risk. Reputational Risk.
  • 5 Legal Elements of Fraud. How Fraud investigators look for evidence of intent to defraud.
  • ERP Books. SAP MM Questions and Answers | by Kogent Learning Solutions, Inc. | 2010 | ISBN: 9780763781446. SAP Materials Management. Materials Requirement Planning. mySAP ERP Applications. Inventory Management. Procurement and Purchasing Management.
  • Common Types of Operational Risk. Internal fraud.External fraud.Legal and liability losses.Noncompliance with regulations.System failures.Inappropriate business practice.
  • BUSINESS MODEL OF THE FIRM. Four types of business model change strategies. Nine basic business model building blocks.
  • Understand CHIEF OPERATIONS OFFICER's Key ROLES AND RESPONSIBILITIES
  • Five Characteristics of Good Training. Improve Workplace Performance with Business Goals Alignment.
  • Enterprise Resource Planning Books. SAP SD Questions and Answers | by Kogent Learning Solutions, Inc. | 2010 | ISBN: 9780763781989. Sales and Distribution (SD) Module in an ERP System
  • Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research, Second Edition | by Ian Brace | ISBN: 9780749450281. E-Marketing Research Books. Online Survey Design. RECRUITMENT Survey QUESTIONNAIRES. CUSTOMER SATISFACTION RESEARCH
  • E-Banking Management: Issues, Solutions, and Strategies | by Mahmood Shah and Steve Clarke (eds) | 2009 | ISBN: 9781605662527. E-Banking Technologies. E-Banking Project Management. Delivery of Retail Banking Services. TOOLS FOR MANAGING E-BANKING
  • 8 Sales Forecasting Techniques.Marketing models.Statistical demand analysis.Subjective methods of forecasting.Derived demand.Smoothing.Decomposition analysis.
  • Fraud Risk Assessment: Building a Fraud Audit Program | by Leonard W. Vona | ISBN: 9780470129456. Fraud Management Books. Payroll Fraud Schemes. Fraud Risk Control Strategy. Sample Fraud Audit Report. Travel Expense Concealment Strategies. Fraud in Expenditure. Contract Fraud Audit Plan
  • Project Scheduling and Cost Control: Planning, Monitoring and Controlling the Baseline | by James C. Taylor | ISBN: 9781932159110. Project Managemet Books. Project Tools and Templates. TECHNIQUES FOR COMPRESSING THE SCHEDULE AND LEVELING RESOURCES. PROJECT RESOURCE PLANNING
  • Materials Selection in Mechanical Design, Third Edition | by Michael F. Ashby | ISBN: 9780750661683. Materials Science Books. Engineering Materials. Material Property Charts. Designing Hybrid Materials
  • Strategic Information Management: Challenges and Strategies in Managing Information Systems, Third Edition | by Robert D. Galliers and Dorothy E. Leidner (eds) | ISBN: 9780750656191. Strategic Information Systems. Information Systems Planning Process. Information Systems–Business Strategy Alignment
  • Aligning Human Resources and Business Strategy | by Linda Holbeche | ISBN: 9780750653626. HR Books. Strategic HRM. Holistic HR Frameworks. Strategic Recruitment. Strategies for Developing People. High Performance HR Work Practices.
  • Naval Engineering Books. Marine Engineering | by Roy L. Harrington (ed) | ISBN: 9780939773107. Marine Engineering Books. Naval Architecture and Marine Engineering. Ship Design Process. Ship Propulsion System. Marine Steam Generators. Diesel and Gas Turbine Engines.
  • Quality Management Essentials. Key Concepts, Pros and Cons of Total Quality Management (TQM)
  • Fundamentals of Modern VLSI Devices, Second edition | by Yuan Taur and Tak H. Ning | 2009 | ISBN: 9780521832946. Basic Device Physics. MOSFET Devices Design. CMOS Device Design. Bipolar Devices Design. Nonvolatile Memory Design. Silicon-on-Insulator Devices. VLSI Device Technology
  • Market-based Pricing Principles. Key Pricing Tactics for Profit Maximization. Penetration Pricing. Skimming Pricing.