Middle Market Strategies: How Private Companies Use the Markets to Create Value | by Richard M. Trottier | 2009 | ISBN: 9780470464571. Marketing Books. Capital Market Segmentation. Winning the Middle Market
Middle Market Strategies: How Private Companies Use the Markets to Create Value
by Richard M. Trottier
2009 (288 pages)
ISBN:9780470464571
Providing a comprehensive framework for understanding the market for private mid-sized businesses, this book helps owners avoid unnecessary risks and enjoy well-deserved returns by sharing the lessons learned from hundreds of featured business owners.
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Middle Market Strategies—How Private Companies Use the Markets to Create Value
Preface
Chapter 1 – Market Overview
Overview
Confluent Trends
Overcoming Walls
Winning the Middle Market
Why Is Winning Important?
Part I – Market Windows
Chapter 2 – Rise of the Middle Market
Evolution of Small Companies
Restructuring of Large Companies
The Globalization Paradox
Winning the Middle Market
Chapter 3 – Market Segmentation Matters
Overview
Investor Return Expectations
Capital Access and Costs
Market Works and Institutions
Behavior of Players
Capital Market Theories
Diverse Players Provide Capital Needs
Capital Providers’ View of Risk and Return
Owners and Managers’ View of Risk and Return
Capital Market Segmentation Matters
Winning the Middle Market
Notes
Chapter 4 – Middle Market Structure
What This Market Needs
Using the Theory
Valuation
Capitalization
Transfer
Triangulating Vince’s Position
Note
Chapter 5 – Middle Market by Industry
Changing Definition of Industries
Service Sector
Wholesale Distribution Sector
Retail Sector
Manufacturing Sector
Construction Sector
Part II – Market Works
Chapter 6 – Monetizing the Middle Market
Overview
Private Equity
Individual Shareholder Equity
Mezzanine Capital
Impact of Monetization
Chapter 7 – The Information Imperative
Overview
Financial Statements as a Base
Owners, Managers, and Industry Specialists
Business Valuation Professionals
Intermediaries or Infomediaries
Data-Gathering Institutions
Impact of Information on the Market
Information Attracts Capital
The Information Insurgency
Chapter 8 – Traffic Cops, Regulators, and Rule Makers
Overview
Governmental Regulation
Regulation by Capital Market Authorities
Regulation by Mutual Adjustment and Cooperation
Regulation by Competition
Chapter 9 – Who Gets What, When, Where, and How
Overview
Assigning Resources within a Firm
Allotting Resources within Industries
Distributing Resources among Market Segments
Allocation by Society
Winning the Middle Market
Note
Chapter 10 – Transfer Trends
More Deals
More Sellers
More Buyers
More Transfer Methods
Transfer Complexity
Transfers among Those within the Company
Transfers to Those Outside the Company
More Complexity
Impact of Transfer Trends
Chapter 11 – Market Makers and Matchmakers
Overview
A Historical Precedent
Purveyors of Debt and Equity
Market Makers, Matchmakers
Turnaround Artists
Winning the Middle Market
Chapter 12 – Market Cycles
Overview
Business and Transfer Cycles
Recession
Recovery
Growth
Decline
Winning the Middle Market
Chapter 13 – New Rules of the Game
Motivational Rule Changes
Capital Rule Changes
Informational Rule Changes
Operational Rule Changes
Market Rule Changes
Transfer Rule Changes
Part III – Walls
Chapter 14 – Motivational Walls
Overview
The Will to Win
The Risk Barrier
The Priority Wall
The Timing Wall
Overcoming Motivational Walls
Chapter 15 – Capital Walls
Overview
Sales and Earnings Walls
Access to Capital Walls
The Cost of Capital Wall
The Only Wall That Matters
Chapter 16 – Operational Walls
Overview
Management Team Walls
The Productivity Wall
That Vision Thing
Strategic Planning Wall
The Only Wall That Matters
Chapter 17 – Market Walls
Overview
Limited Ability to Make Markets
Supply Chain Walls
Path-to-Market Walls
The Only Wall That Matters
Chapter 18 – Transfer Walls
The Wall of Complexity
The War of the Worlds Wall
Transfer Segment Walls
The Timing Wall
The Only Wall That Matters
Note
Chapter 19 – Winning the Middle Market
Overview
Living in a Market
Walls
Winning the Middle Market for Owners
Winning the Middle Market for the United States
Appendix A – Demographic Study
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