Clean Money: Picking Winners in the Green-Tech Boom | by John Rubino | 2009 | ISBN: 9780470283561. Clean Energy Investment. Solar Energy Growth Prospects. Green Vehicles Technology. Green Building Technologies. Biofuel Energy Source
Clean Money: Picking Winners in the Green-Tech Boom
by John Rubino
2009 (274 pages)
ISBN:9780470283561
Introducing the world of clean tech (also known as green tech) and its wealth creation potential, this book explores a variety of clean energy sources and shows how these renewable resources will spawn successful companies and rising share prices.
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Clean Money—Picking Winners in the Green-Tech Boom
Introduction
Overview
Clean Money Terms
What Is and Is Not Green?
A Few Other Things
Extraordinary Upside Potential
Part I – Overview
Chapter 1 – Clean Tech—This Time It’s for Real
Third Time’s the Charm
Capital Loves a Winner
Why Are You Reading This?
Improving Your Odds
Chapter 2 – We Came, We Saw, We Trashed the Place
The Anasazi
Easter Island
The Mayans
The Roman Empire
Could This Happen Today?
Part II – Clean Energy
Chapter 3 – Fossil Fuels Fiasco
Peak Oil: Soaring Prices
Hubbert’s Peak
Less Oil from OPEC
Hungry Dragon, Thirsty Tiger
Geopolitical Complications
Climate Change
Chapter 4 – Solar Power—Seize the Day(Light)
Overview
Photovoltaics
Solar Thermal: Replacing Smoke with Mirrors
Solar’s Growth Prospects
Chapter 5 – Wind—No Breakthroughs Needed
How Wind Power Works
State of the Market
Fixing Wind’s Flaws
Wind Power’s Growth Prospects
Chapter 6 – Geothermal—The Heat Beneath our Feet
Overview
How Geothermal Works
Advantages of Geothermal
State of the Market
Geothermal’s Growth Prospects
Chapter 7 – Transportation—Green Machines
Traditional Hybrids
Plug-In Hybrids
Electric Cars
Clean Diesel
State of the Market
Green Vehicles’ Growth Prospects
Chapter 8 – Energy Storage—The Key to a Clean-Tech Takeover
Mobile Storage
Stationary Storage
State of the Market
Energy Storage’s Growth Prospects
Chapter 9 – Biofuels—Miles per Acre
Returning to Our Roots
Corn Ethanol: Farm Subsidy in Drag?
Cellulosic Ethanol: Not Food
Biofuel Salad Bar
Biodiesel: Again, Not Food
Biomass: Just Burn It
State of the Market
Biofuel’s Growth Prospects
Chapter 10 – The Hydrogen Economy—A Dream Deferred
Hydrogen ICE and Fuel Cells
The Hydrogen Road Map
Alas, It’s Not to Be
Stationary Power: This Decade’s Fuel Cell Story
Stationary Fuel Cell Growth Prospects
Chapter 11 – Emissions Trading—Climate Change Capitalism
A Little History
State of the Market
Private-Sector Players
Emissions Trading’s Growth Prospects
Chapter 12 – Smart Grid—The New Wired World
Overview
Smart Metering and Demand Response
State of the Market
Smart Grid’s Growth Prospects
Part III – Other Clean Technologies
Chapter 13 – Water—Liquid Gold
Overview
Meat Eating, Beer Swilling
A Global Water Shortage
Desalination
State of the Desalination Market
Water Management
State of the Water Management Market
Desalination and Water Management’s Growth Prospects
Chapter 14 – Green Building—Sunny and Cool
Defining Green Building
Windows and Bulbs
Other Green Building Technologies
State of the Market
Green Building’s Growth Prospects
Chapter 15 – Agriculture—Eight Billion Mouths to Feed
Overview
Genetically Modified Plants
Vertical Farms
Aquaculture: Blue Revolution
Lab-Grown Meat
Chapter 16 – Green Materials—Lighter, Stronger, Cleaner
Overview
Carbon Fiber
Bioplastics
Ceramics
Composites and Laminates
Nanomaterials
Green Materials’ Growth Prospects
Chapter 17 – Pollution Control—Trash is a Terrible Thing to Waste
Overview
Waste Is Energy
Waste-to-Energy’s Growth Prospects
Part IV – Investing in a Green Boom
Chapter 18 – Bubbles and Bear Markets
Overview
Bear Market of 2008?
Rise and Fall of Paper Currency
Blowing Bubbles
Deep Financial Trouble
Which Strategy Is Right for You?
Chapter 19 – Green Mutual Funds
Many Shades of Green
Green Exchange Traded Funds
Chapter 20 – Clean Tech in Bite-Sized Pieces
Green Utilities
Meanwhile, Across the Pond…
Clean-Tech Leaders
Clean-Tech Conglomerates
Pick and Shovel Makers
Systems Integrators
Snowbelt Real Estate
Divide and Study
Chapter 21 – Short Candidates—Who Loses When Clean Tech Wins?
Overview
A Different Mind-Set
Long/Short Clean-Tech Combinations
Chapter 22 – How to Trade Foreign Stocks
Welcome to the Rest of the World
More Choices All the Time
Chapter 23 – Breakthroughs—Tomorrow’s Game Changers
Overview
Eternal Vigilance
Chapter 24 – Creating a Research Program
Background Reading: The Problems
Background Reading: The Solutions
Key Web Sites
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