The Social Network Business Plan: 18 Strategies That Will Create Great Wealth | by David Silver | 2009 | ISBN: 9780470419830. Social Networking Strategy. Business Networking Success Tips. Sustainable Revenue Channels. Loyalty and Passion Builders.

December 7, 2009 by kutenk
Filed under: Business Books 

The Social Network Business Plan: 18 Strategies That Will Create Great Wealth

by David Silver
2009 (224 pages)
ISBN:9780470419830

Including numerous real-world examples, this revolutionary guide reveals eighteen cutting-edge methods for generating income from social networking web sites—none of which involve advertising, and all of which really work.

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The Social Network Business Plan—18 Strategies That Will Create Great Wealth







Introduction
Disrupt the Old Business Model
The Efficiency of the Community Model
Oligopsony Power
The Talisman of the Revolution
Solving Pain
Creating the Elegant Recommender Community
Your Recommender Community as Theater
Mimic the Bakers and Copy Starbucks
Why Not Start Five Simultaneously?
Loyalty and Passion Builders
Disruption: The Sumptuous Impertinence
Maximize Your Selling Price
Wrap-Up
Frog Boiling




Chapter 1 – Eighteen Sustainable Revenue Channels
Overview
Subscription Fees
Tip Jar
Reputation Management Fee
Slice and Dice the Conversation
Port the Community to Mobile Phones
Kudos
Users Group Meetings
The J.D. Powers Business Model
Synthetic Currency
Affiliate Ad Networks
A Boon to Local Retailers
Setting Up a Not-for-Profit
Prepaid Credit Cards
Creditefficiencies.com: The Business Model
Rate, Review, and Recommend
Tip Jar
Silver’s Law Applies

Chapter 2 – Your Recommender Community as Theater
The Age of Experience
Experience as Theater
Names
Design
Theater
Go Hollywood
The Creative Process
The Playbill Solution

Chapter 3 – Mimic the Bakers and Copy Starbucks
The Discovery of Bread
The Ubiquity of Bread
The New Bread
Authenticity
Authentic and Nonauthentic Social Networks
The Baker’s Knife
The Wedding Cake
Learning to Observe
Personality
Starbucks Strategy of Target Pricing
Let Them Eat Pastries

Chapter 4 – Why Not Start Five Simultaneously?
Overview
So, Why Not Launch Several?
Analysis of Three Business Models
Ideas for Multiple Launches
Business Plan for Rodeochicks.com
Other Huge Opportunities
Purchasing Lagging Communities

Chapter 5 – Loyalty and Passion Builders
Mechanisms for Rewarding Members
Mapping or “Watch Us Grow “
Every Member Has Her Own Web Site
The Membership Identifier
Members Are Searchable by Victories
Lockers
Closets
Award Status with the Potential of Earning Elite Status
Entrepreneurship Is Gift Giving
Spokesperson
The Unexpected Rewards
Returning to the Concept of Shared Ownership

Chapter 6 – Disruption: The Sumptuous Impertinence
Overview
Branding
Schumpeter Predicted the Disruption That Is Coming
Voting Communities
The Endowment Effect
Pain Solving
The Transfer of Wealth
Being on the Winning Team




Chapter 7 – Should You Sell, or Are You Having Too Much Fun?
The Question of Using a Broker
The “Theater” of the Sale
Stirrups
The Financial Buyer’s Stirrup
The Measure of Value
The Arbitrage Flips
Why Do Strategic Buyers Always Pay More?
Positioning Your Company
How Do You Locate Strategic Buyers?

Chapter 8 – Wrap-Up
Why You Are Reading This Book?
Complex, Determined, Imaginative People
Community-Building Heroes
The Planet’s New Heroes
Their Timing Couldn’t Be Better
How Global Warming Will Be Foiled by Social Networks
GreenableWorld.com
Pent-Up Demand
The Need That the Company Is Addressing
Site Features
Cash Flow Statement Projections
Fighting Terrorism via a Social Network
Calamitytower.com
Marketing Strategy
Business Strategy
Strategic Plan
Glue Factors
Business Plan
Summary

Bibliography

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