Enough: True Measures of Money, Business, and Life | by John C. Bogle | 2009 | ISBN: 9780470398517. Money Strategy Guide Book. Money Success Tips. Free Download EBooks.
Enough: True Measures of Money, Business, and Life
by John C. Bogle
2009 (288 pages)
ISBN:9780470398517
Written by the legendary founder of the Vanguard Mutual Fund, this book offers unparalleled insights on money, the values we should emulate in our business and professional callings, and what we should consider as the true treasures in our lives.
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Enough—True Measures of Money, Business, and Life
The Great Seduction
Introduction
Growing Up
No Idle Hands
Blair Academy: “Come, Study, Learn”
Coming to Philadelphia
At Princeton, a Discovery
A Door Slams; a Window Opens
Complications
A Complete Firm Emerges
A Stunning Endorsement from the Court of Last Resort
A Change of Heart
Treasures False and True
Socrates’ Challenge
Notes
Part 1 – Money
Chapter 1 – Too Much Cost, not Enough Value
A Prophetic Forecast
Wresting a Living from Finance
Fortunes from Failure
Heads I Win; Tails You Lose
Brain Drain
The Drain of Costs and Taxes
The Wrong Kind of Wizardry
Costs Rear Their Ugly Head
Investors Get Precisely What They Don’t Pay For
A Question So Important
Notes
Chapter 2 – Too Much Speculation, Not Enough Investment
A Giant Distraction
A Loser’s Game
Speculation Is in the Driver’s Seat
Black Swans and Market Returns
Black Swans and Investment Returns
Tortoises Win
Hares Win ( But How Can That Be?)
The Perils of Market Timing
Striking a Balance
Notes
Chapter 3 – Too Much Complexity, Not Enough Simplicity
Derivatives: Dancing to the Music
Marketers Win, Investors Lose
“Don’t Just Stand There. Do Something!”
Mutual Funds: Lowering the Bar
Sometimes for Better, but Mostly for Worse
The Innovation Blunderbuss
Back to Basics
An All-Too-Predictable Outcome
Notes
Part 2 – Business
Chapter 4 – Too Much Counting, Not Enough Trust
Government: Making the Numbers Fit
Finance: Attributing Certitude to History
The Experts Are Wrong…Again
Business: The Bias toward Optimism
The Real-World Consequences of Counting
Finance Calls the Tune for Business
“Rock, Scissors, Paper”
Giving Judgment a Chance
The Spirit of Trust
Measure First, Judge Later?
An Empty Exercise
Notes
Chapter 5 – Too Much Business Conduct, Not Enough Professional Conduct
Times Have Changed
Hammers and Nails
Capitalism Changes Its Values
Owners, Not Agents
CEO Compensation: How Much Is Enough?
A Lack of Accountability
Intrinsic Value, Not Stock Price
Performance, Not Peer Groups
Principals and Principles
“Only Capitalists Can Kill Capitalism”
Notes
Chapter 6 – Too Much Salesmanship, Not Enough Stewardship
Investors Change Their Spots; So Do Managers
Good for Managers, Bad for Shareholders
Toward a Better World
Let’s Dream Together
Of, By, and For the Shareholder
Notes
Chapter 7 – Too Much Management, Not Enough Leadership
Building a Great Organization
The Superior Company
Values and Profits
The Gale of Creative Destruction
Notes
Part 3 – Life
Chapter 8 – Too Much Focus on Things, Not Enough Focus on Commitment
Boldness, Commitment, and Providence
Commitment to Family and Community
The Commitment to Citizenship
Notes
Chapter 9 – Too Many Twenty-First-Century Values, Not Enough Eighteenth-Century Values
The Age of Reason
The Prototypical Eighteenth-Century Man
Entrepreneurs and Capitalists
The Impartial Spectator
“The Moral History of U.S. Business”
A Merchant and a Man
Returning Stewardship to Capitalism
On Virtue
Notes
Chapter 10 – Too Much “Success,” Not Enough Character
Flawed Measures of Wealth …
… and of Fame and Power
The Means, Not the End
A Special Burden
Competition for What?
“Without Character and Courage, Nothing Else Lasts”
Wondering about the Rabbit We Chase
Notes
Part 4 – Wrapping Up: What’s Enough?
Chapter 11 – What’s Enough For Me? For You? For America?
Enough for Me?
Enough for You?
Enough for America?
My Own Exciting Odyssey
Notes
Afterword – A Personal Note about My Career
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