The Thirty-Day MBA: Learn the Essential Top Business School Concepts, Skills and Language Whilst Keeping Your Job and Your Cash | by Colin Barrow | 2009 | ISBN: 9780749454128. MBA Study Guide. MANAGEMENT DEVELOPMENT PROGRAMMES.

November 20, 2009 by kutenk
Filed under: Business Books 

The Thirty-Day MBA: Learn the Essential Top Business School Concepts, Skills and Language Whilst Keeping Your Job and Your Cash

by Colin Barrow
2009 (320 pages)
ISBN:9780749454128

Enabling you to take part in strategic decision-making within your company, on an equal footing with MBA graduates, this accessible and in-depth book places MBA skills within reach of all professionals in both large and small organizations.

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The Thirty-Day MBA—Learn the Essential Top Business School Concepts, Skills and Language Whilst Keeping Your Job and Your Cash
Introduction







OVERVIEW
WHAT IS MBA KNOWLEDGE?
THE MBA DISCIPLINES
WHERE CAN YOU GET MBA SKILLS AND KNOWLEDGE?
WHY YOU PROBABLY SHOULDN’T GO TO BUSINESS SCHOOL
CHALLENGES TO THE MBA DEGREE
THIS BOOK AND YOUR OWN RESOURCES
HOW THIS BOOK IS ORGANIZED AND HOW TO USE IT
TRACKING YOUR PROGRESS

Chapter 1 – Accounting
OVERVIEW
THE RULES OF THE GAME
FUNDAMENTAL CONVENTIONS
ACCOUNTING CONVENTIONS
THE RULE MAKERS
BOOKKEEPING – THE WAY TRANSACTIONS ARE RECORDED
CASH FLOW
THE PROFIT AND LOSS ACCOUNT (INCOME STATEMENT)
THE BALANCE SHEET
FILING ACCOUNTS
FINANCIAL RATIOS
ANALYSING ACCOUNTS
ACCOUNTING RATIOS
GETTING COMPANY ACCOUNTS
RATIO ANALYSIS SPREADSHEETS
BREAK-EVEN ANALYSIS

Chapter 2 – Finance
OVERVIEW
SOURCES OF FUNDS
HOW GEARING WORKS
BORROWED MONEY
BANKS
BONDS, DEBENTURES AND MORTGAGES
ASSET-BACKED FINANCIERS
EQUITY
SOURCES OF EQUITY CAPITAL
HYBRIDS
COST OF CAPITAL
INVESTMENT DECISIONS
BUDGETS AND VARIANCES

Chapter 3 – Marketing
OVERVIEW
GETTING THE MEASURE OF MARKETS
UNDERSTANDING CUSTOMERS
SEGMENTING MARKETS
THE MARKETING MIX
SELLING
NEGOTIATING
MARKET RESEARCH

Chapter 4 – Organizational Behaviour
OVERVIEW
STRATEGY VS STRUCTURE, PEOPLE AND SYSTEMS
STRUCTURES – THE OPTIONS
BUILDING AND RUNNING A TEAM
THE BOARD OF DIRECTORS
PEOPLE
MOTIVATION
LEADERSHIP
MANAGEMENT
DELEGATION: THE ESSENTIAL MANAGEMENT SKILL
SYSTEMS
MANAGING CHANGE

Chapter 5 – Business History
OVERVIEW
HOW BUSINESS HISTORY IS STUDIED IN BUSINESS SCHOOLS
BABYLON AND BEYOND (4000 BC–1000 AD)
MEDIAEVAL MERCHANTS (1000–1700)
THE ERA OF VENTURES (1700–1900)

Chapter 6 – Business Law
OVERVIEW
CORPORATE STRUCTURES
EMPLOYMENT LAW
EMPLOYMENT LEGISLATION
INTELLECTUAL PROPERTY
PRINCIPLES OF TAXATION

Chapter 7 – Economics
OVERVIEW
SCHOOLS OF ECONOMIC THOUGHT
MICRO VS MACROECONOMICS
MARKET STRUCTURES
ESSENTIAL ECONOMICS
BUSINESS CYCLES
INFLATION
INTEREST RATES
ECONOMIC POLICY AND TOOLS
MORE CONCERNS


Chapter 8 – Entrepreneurship
OVERVIEW
WHY ENTREPRENEURSHIP MATTERS
WHO MAKE GOOD ENTREPRENEURS?
ENTREPRENEURIAL CATEGORIES
ENTREPRENEURSHIP IN PRACTICE

Chapter 9 – Ethics and Social Responsibility
OVERVIEW
TEACHING ETHICS AND SOCIAL RESPONSIBILITY IN BUSINESS SCHOOLS
OWNERS VS DIRECTORS: THE START OF THE ETHICAL TUG OF WAR
UNDERSTANDING STAKEHOLDERS
MAPPING OUT THE STAKEHOLDERS
ASSESSING OBLIGATIONS
STAKEHOLDER STRATEGIES
IMPLEMENTING ETHICAL AND RESPONSIBLE STRATEGIES
DOES BEING ETHICAL PAY OFF?

Chapter 10 – Operations Management
OVERVIEW
OUTSOURCING AND THE VALUE CHAIN
PRODUCTION METHODS AND CONTROL
INVENTORY MANAGEMENT
QUALITY
INFORMATION TECHNOLOGY

Chapter 11 – Quantitative and Qualitative Research and Analysis
OVERVIEW
QUANTITATIVE RESEARCH AND ANALYSIS
QUALITATIVE RESEARCH AND ANALYSIS
TRIANGULATION

Chapter 12 – Strategy
OVERVIEW
DEVISING STRATEGY – THE OVERVIEW
THE EXPERIENCE (OR LEARNING) CURVE
DIFFERENTIATION
FOCUS
INDUSTRY ANALYSIS
SHAPING STRATEGY – TOOLS AND TECHNIQUES
IMPLEMENTING STRATEGY – BUSINESS PLANS
WHAT BUSINESS ARE YOU REALLY IN?

Appendix— Personal Development and Lifetime Learning



OVERVIEW
LEARNING FOR FREE FROM THE WORLD’S TOP BUSINESS SCHOOLS
THE WORLD’S BEST MANAGEMENT DEVELOPMENT PROGRAMMES
FREE KNOWLEDGE TOOLS TO STAY AHEAD
MBA INFORMATION RESOURCE CENTRE
KEEPING TRACK OF THE MBA WORLD
RANKING THE SCHOOLS
THE STANDARDS FOR BUSINESS SCHOOL APPLICANTS

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