The Best Secrets of Great Small Businesses: Creative, Innovative and Cost-Saving Ideas from Great Business Minds | by Ray Silverstein | ISBN: 9781402207662

November 19, 2009 by kutenk
Filed under: Business Books 

The Best Secrets of Great Small Businesses: Creative, Innovative and Cost-Saving Ideas from Great Business Minds

by Ray Silverstein
ISBN:9781402207662

Providing essential advice that will help build your business, this guidebook contains a wealth of phenomenal ideas straight from thousands of entrepreneurs who are creating innovative solutions to business problems.

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The Best Secrets of Great Small Businesses—Creative, Innovative and Cost-Saving Ideas from Great Business Minds






Introduction – The Power of Peer Groups
Where Did All These Concepts Come From?
What a Peer Group Can Offer You
Other Types of Business Groups and Boards
What’s Different about Paid Peer Groups
How to Use This Book

Chapter 1 – The Business Owner’s Role/Management Strategies
Responsibilities
Management Styles
Riding the Horse vs. Driving the Team
Leadership
Improving Internal Communications
Delegation
Goal Setting and Performance Evaluation
Miscellaneous Management Strategies and Ideas

Chapter 2 – Sales
Your Unique Selling Proposition
The Sales Funnel
Expanding the Sales Force
Referrals

Chapter 3 – Sales Management
Sales Management Responsibilities
Recruitment
Sales Priorities
Miscellaneous Ideas

Chapter 4 – Marketing
Branding, Positioning, and Differentiation
The Marketing Plan
Tactics

Chapter 5 – Performance and Organization
Organization Concepts and Structure
Employee Evaluation
Termination
Incentives/Compensation

Chapter 6 – Human Assets
Recruiting
Interviewing
Staying Out of Trouble
Cutbacks, Layoffs, and Outplacement
Ideas for Your Benefit Program
Enhancing Employee Attitude

Chapter 7 – Innovation and Implementation
The Necessity of Change
Implementation

Chapter 8 – Finance: Money – Find It, Get It, Keep It
Cash Flow
Banking Relationships
Miscellaneous Issues




Chapter 9 – Succession and Transition
Having a Life Plan
Exit Strategies




Chapter 10 – Diagnostic Tests
Epilogue

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