Start with the Answer—And Other Wisdom for Aspiring Leaders | by Bob Seelert | 2009 | ISBN: 9780470450321. Business Wisdom Books. Business Strategy Essentials. Leading the Turnaround of a Declining Business.
Start with the Answer: And Other Wisdom for Aspiring Leaders
by Bob Seelert
2009 (256 pages)
ISBN:9780470450321
Featuring a collection of ninety-four real-life stories from the author’s 40-year career as CEO of five companies, this down-to-earth book outlines his strategies, practices, and principle-centered approach to decision-making and problem-solving.
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Start with the Answer—And Other Wisdom for Aspiring Leaders
Introduction
Part one – Preparing for a Career in Business
Go with Your Gut
Choosing the Right Path
What I Learned at Harvard
Expect the Unexpected
Part Two – Managing Your Career
How to Choose a Career
The Interview
Your Clothes Are Talking about You
Sales Fundamentals
Every Memo Is an Ad about You
Get to Know Yourself Better
I’m an ENTJ, What Are You?
You Learn More from Failure than from Success
How to Become a Senior Executive
The Importance of a Great Executive Assistant
You’ll Need to “Work Your Ass Off”
Stay in Touch with Recruiters
Part Three – Planning and Other Essentials of Business Strategy
Start with the Answer
How to Do Strategic Planning
Ten Rules for Leading the Turnaround of a Declining Business
Quick! You’ve Got 100 Days to Act
Establishing Objectives, Strategies, and Plans
Tape the Strategy to Your Forehead
Perfecting 100 Day Plans
What Does It Take to Get to the Top?
Don’t Ask, “What’s Wrong?” Ask, “What’s Right?”
Sometimes You Have to Blow Up the Old and Start Anew
“Don’t Get Fat-Headed by Winning”
Choose Your Partners with Care
The Acquirer Has Rights
Selecting the Right Formula for a Joint Venture
Centralization and Decentralization Do Not Mix
What’s Your Inspirational Dream?
Heaven and Hell in Europe
Part Four – Business Operations: Looking beyond the Obvious
Luck Is What Happens When Preparation Meets Opportunity
The Scarcest Resource of All
Generating Great Ideas
Cultivating Big Ideas
The Importance of Excellence in Execution
Cutting the Tail Off the Dog
The Importance of Being First to Market
“Three Yards and a Cloud of Dust”
One-Third of Consumers Do Two-Thirds of the Consuming
Ninety-Five Percent of Winning Is Anticipation
How to Defend Against a Competitor’s Attack
“And/And” Beats “Either/Or”
Layoffs Are Hard
What Separates a Great Ad from a Good Ad
Secrets to Client Success
“Who’s Got the ‘R’?”
Part Five – Finance and Economics, or Dollars and Sense
The Importance of Market Share Ratios
Breaking the Law of Diminishing Returns
How to Do Annual Planning
Don’t Get Outfoxed by Low-Ballers
Delivering Budgets in a Client Organization
Achieving Budgets in an Advertising Agency
“If I Knew What the Price of Green Coffee Was Going to Be Tomorrow, I Wouldn’t Be Working Here”
There Are Three C’s in Pricing
Adam Smith on Pricing
Part Six – Lessons in Leadership
What Is Leadership?
Chairmen and Chief Executives
The Art and Science of Selecting the Chief Executive Officer
Evaluating High Performers
Evaluating the Chief Executive Officer
What Winners Learn from Losing
Occupy the High Ground
You Get What You Expect
“Don’t Tell, Ask”
To Try and to Succeed
Delegation – The Art of Letting Go and Holding On
How Leaders Should Be Involved in Decision Making
Go Home and Sleep Like a Baby
Sometimes You Have to Fire People
Left-Brained Management of Right-Brained People
The Chief Executive Officer’s Obligation
Part Seven – Building Culture through Communications
One Team, One Dream
“Breakfast with Bob”
Ability + Chemistry = Team
Nothing Is Impossible
Passionate, Competitive, Restless
Be Relentless, Be Relentless
I Can’t Say Too Much about Communications
“K-R Live”
Repeating a Good Thing Is a Good Thing
Coin Your Own “OHCCIMR”
Part Eight – Personal Style and Spirit
Driving a Ford Fiesta
To Improve Your Performance at Work, Go Home
Staying Calm, Cool, and Collected
A Formula for Success
Listen to Your Barber
Two Words You Should Avoid
Have Fun While You Work
Foster a Foreign Language, It Makes You Less Foreign
Plus ça Change, Plus c’est la Même Chose
Be True to Yourself
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