Information Communication Technologies and Globalization of Retailing Applications | by Dr. Rajagopal | 2009 | ISBN: 9781605662480. IT Research Books. Computer Research Books. RETAILING MANAGEMENT AND STRATEGY. TECHNOLOGY FOR STORE MANAGEMENT AND PAYMENTS.

November 29, 2009 by kutenk
Filed under: Computer Books 

Information Communication Technologies and Globalization of Retailing Applications

by Dr. Rajagopal
2009 (371 pages)
ISBN:9781605662480

Discussing strategy implications for bridging the customer-technology gap, this book critically examines the synergy of technology use and conventional wisdom in retailing.

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Information Communication Technologies and Globalization of Retailing Applications







Foreword
OVERVIEW
ENDNOTES

Preface
Chapter I – Understanding Retailing Concepts
OVERVIEW
RETAILING MANAGEMENT
RETAIL STORE CATEGORIES
TOOLS OF RETAILING
TEAM RETAILING STRATEGY
MARKET UNCERTAINTIES AND ENTRY DECISIONS
SYNERGY OF TECHNOLOGY AND CUSTOMER VALUE
REFERENCES
ENDNOTES

Chapter II – Self Service Technologies in Retail Financial Sector
INTRODUCTION
ELECTRONIC BANKING VS. CONVENTIONAL WISDOM
CUSTOMER VALUE MANAGEMENT
GENERAL DISCUSSION AND MANAGERIAL IMPLICATIONS
REFERENCES

Chapter III – Customer Value and New Product Retailing Dynamics—An Analytical Construct for Gaining Competitive Advantage
OVERVIEW
PREVIOUS CONTRIBUTIONS
FRAMEWORK FOR ANALYSIS
MARKET COVERAGE AND CUSTOMER VALUE ENHANCEMENT
SPEED OF MARKET PENETRATION AND CUSTOMER VALUE
AGGREGATE RETURNS ON CUSTOMER VALUE
MEASURING CUSTOMER VALUE GAPS
APPLICATION PROSPECTS IN MANAGEMENT
CONCLUSION
REFERENCES


Chapter IV – Measuring Consumer Attitudes Towards Self—Service Technologies
INTRODUCTION AND MOTIVATION
PROBLEM DEFINITION
THEORETICAL FOUNDATIONS
CUSTOMER CONTACT THEORY
SERVICE QUALITY THEORY
THEORY OF REASONED ACTION
TECHNOLOGY ACCEPTANCE MODEL
TECHNO-READY MARKETING
SATISFACTION THEORY
EXPECTATION-DISCONFIRMATION PARADIGM
CONCEPTUAL MODEL AND FORMAL HYPOTHESES
METHODOLOGY
RESULTS AND DISCUSSION
MANAGERIAL IMPLICATIONS
REFERENCES

Chapter V – Measuring Variability Factors in Customer Values, Technology Convergence and Profit Optimization in a Retailing Firm—A Framework for Analysis
OVERVIEW
REVIEW OF LITERATURE
FRAMEWORK FOR ANALYSIS
APPLICATION PROSPECTS IN MANAGEMENT
CONCLUSION
REFERENCES

Chapter VI – Decision Support Systems in Indian Organised Retail Sector
INTRODUCTION
OBJECTIVES
METHODOLOGY
LITERATURE REVIEW
DSS IN RETAILING
FINDINGS AND DISCUSSION
AMPM
STAR BAZAR
BIG BAZAR
ADANI
ISSUES OF DSS
PERSPECTIVES OF SUPPLIERS OF DSS
CONCLUSION
REFERENCES
ENDNOTES

Chapter VII – Dynamics of Buyer-Supplier Co-Dependency in Optimizing Functional Efficiency
OVERVIEW
REVIEW OF LITERATURE
HYPOTHESES
THEORETICAL CONSTRUCT
RESEARCH DESIGN
FINDINGS AND DISCUSSION
MANAGERIAL IMPLICATIONS
CONCLUSION
LIMITATIONS OF THE STUDY
REFERENCES

Chapter VIII – Loyalty Cards in Retailing Industry—Technology Application in Customer Relations
INTRODUCTION
REVIEW OF LITERATURE
CONCEPTUAL MOTIVATION
RESEARCH DESIGN
RESULTS AND DISCUSSIONS
MANAGERIAL IMPLICATIONS
CONCLUSION
LIMITATIONS OF THE STUDY
FUTURE RESEARCH PROSPECTS
REFERENCES

Chapter IX – Internet, Reengineering and Technology Applications in Retailing
OVERVIEW
THE MARKET SIZE
GROWTH OF SALES AND ADVERTISING
MARKETING PERFORMANCE
INTERNET RETAILING
CONSUMER ACCEPTANCE OF INTERNET CHANNEL
INFORMATION SEARCH COSTS
RE-ENGINEERING BUSINESS FOR COMPETITIVE ADVANTAGE
CUSTOMER VALUE AND REENGINEERING PROCESS
CORPORATE CONCEPTS OF REENGINEERING BUSINESS
COMPETITIVE FOCUS
TECHNOLOGY APPLICATIONS IN RETAILER SERVICES: A CASE STUDY
MANAGING AGENTS IN INSURANCE MARKET
Consult-Ing PROJECT
REFERENCES
ENDNOTES




Chapter X – Performance Enhancement of Team Retailing Through Six Sigma Applications
OVERVIEW
DMAIC ANALYSIS
STAGES OF CONTROL PHASE
CONTROL PLAN
STATISTICAL PROCESS CONTROL (SPC)
CONTROL CHARTS
MISTAKE PROOFING
ORGANIZATIONAL PERFORMANCE
DOMINO’S PIZZA RETAILING EFFICIENCY: CASE STUDY
REFERENCES
ENDNOTE

Chapter XI – Consumer Response to High Technology Mobile Phones in Emerging Markets
INTRODUCTION
REVIEW OF LITERATURE
MOBILE PHONES TECHNOLOGIES AND MARKET BEHAVIOR IN MEXICO
HYPOTHESES
STUDY DESIGN
FINDINGS AND DISCUSSION
MANAGERIAL IMPLICATIONS
SUGGESTED MARKETING PLAN
ACKNOWLEDGMENT
REFERENCES

Chapter XII – Building Shopping Arousal Through Direct Marketing in Retail Environment
INTRODUCTION
PREVIOUS CONTRIBUTIONS
CONCEPTUAL MOTIVATION
STUDY DESIGN
RESULTS AND DISCUSSIONS
MANAGERIAL IMPLICATIONS
CONCLUSION
LIMITATIONS OF THE STUDY
REFERENCES

Chapter XIII – Marketing Strategy, Technology and Modes of Entry in Global Retailing
OVERVIEW
EXPORTING
CONTRACTUAL AGREEMENT
LICENSING
FRANCHISING
JOINT VENTURES
STRATEGIC ALLIANCE
WHOLLY-OWNED SUBSIDIARIES
DEVELOPING ENTRY PLAN
CONTROL MANAGEMENT
EXIT POLICY
MARKET UNCERTAINTIES AND ENTRY DECISIONS
DRIVERS OF GLOBALIZATION
REFERENCES
ENDNOTES

Chapter XIV – Profit Impact on Marketing Strategy and Brand Management—Methodological Perspectives
OVERVIEW
BACKGROUND TO THE PIMS METHODOLOGY
MARKETPLACE STANDING
MARKET UNCERTAINTIES AND ENTRY DECISIONS
COMPREHENSIVE BRANDING
REFERENCES
ENDNOTES

Chapter XV – Technology and Retailing Firms—Challenges Ahead
OVERVIEW
TECHNOLOGY SHIFTS IN RETAILING
TECHNOLOGY FOR STORE MANAGEMENT AND PAYMENTS
DRIVING THROUGH E-COMMERCE
TECHNOLOGY AND GLOBALIZATION
REFERENCES

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