Tough Tactics for Tough Times: How To Maintain Business Success in Difficult Economic Conditions | by Patrick Forsyth and Frances Kay | 2009 | ISBN: 9780749455217. Business Success Books.

November 21, 2009 by kutenk
Filed under: Business Books 

Tough Tactics for Tough Times: How To Maintain Business Success in Difficult Economic Conditions

by Patrick Forsyth and Frances Kay
2009 (192 pages)
ISBN:9780749455217

Setting out fifty practical ways to help your business and its financial situation, this practical guide will help you formulate a crash program of well selected measures that should assist your situation and help you to maintain business success.

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Tough Tactics for Tough Times—How To Maintain Business Success in Difficult Economic Conditions







Introduction—Time To Keep Your Nerve
What to do and how to do it
Ideas and action

Chapter 1 – Your Attitude throughout the Piece
Chapter 2 – Making Decisions—Ready, Aim… Fire
Chapter 3 – Taking Time Can Be The Quickest And Surest Way
Chapter 4 – Getting Paid
Chapter 5 – Guerrilla Tactics That Work—Competitor Analysis
Chapter 6 – Idea Generation—Thinking Laterally
Chapter 7 – Do the Maths
Chapter 8 – Boost Performance—Motivate Your People
Chapter 9 – Tackling Difficult Issues—Get Uncomfortable
The poor performer
An active search for opportunity

Chapter 10 – Time Management—Focus On Key Issues
Chapter 11 – Check Staff Employment Contracts
Chapter 12 – Check Employment Contracts (For the Employee)
Chapter 13 – Cut Down On Travel
Chapter 14 – Negotiate To Get Costs Down
Overview
First things first
The core element

Chapter 15 – Have a (Personal) Escape Plan
Chapter 16 – Small Can Be Beautiful—Shedding People
Chapter 17 – Staff—Delegating Tasks
Overview
How to delegate

Chapter 18 – Image and Presentation Count
Chapter 19 – Not Giving Customers an Inch
Chapter 20 – Distribution—The Right Channel
Chapter 21 – Scrap Marketing No-No’s
Overview
Considered and co-ordinated

Chapter 22 – Customer Relationship Management—Encouraging Loyalty
Overview
Summary

Chapter 23 – The Art of Saying No
Chapter 24 – Killing the Problem Before It Kills You—Stress Busting
Chapter 25 – Maximize Business-Winning Skills



Chapter 26 – Better Abroad?
Chapter 27 – Saving Your Skin by Saving Your Work—Computer Backup
Chapter 28 – Learning From Experience—Knowing Your Customers
Overview
Successful outcome

Chapter 29 – Spotting New Opportunities—Strategic Alliances
Chapter 30 – Detox and Save (Expenses)
Chapter 31 – Listen Carefully—Information vs Secrecy
Chapter 32 – Fine-Tune Sales Techniques
Organizing for success
So far so good
Building the case
Gaining a commitment
Structured to deliver success

Chapter 33 – Less Is More
Chapter 34 – ‘Best Buy’ Promotional Mix
Chapter 35 – Getting A Little Help from Your Friends (Networking)
Chapter 36 – Don’t Be Cautious—Be Bold
Chapter 37 – Pricing Policy to Maximize Profitability
Chapter 38 – Outsource To Survive
Chapter 39 – Mobility Counts—Being Flexible To Change
Overview
Watch out for the warning signs

Chapter 40 – Watching Your Figure(S)—Cash Flow and Paying Bills
Chapter 41 – Quick Change Promotion
Chapter 42 – Increasing Price (Without Increasing Price)
Chapter 43 – Leave No Stone Unturned To Stimulate Sales
Chapter 44 – Being Memorable
Chapter 45 – New Ways Of Looking At Things
Chapter 46 – Big Stick or Kid Gloves (The Right Approach to Dealing with Difficult Staff)
Chapter 47 – Top Ten Ideas for Keeping Afloat On Rough Waters



Chapter 48 – Wow!—The Power Of Service Excellence
Chapter 49 – Improved Ratios/Increased Sales
Chapter 50 – Maximizing Web Business
Chapter 51 – New Prospects—Focusing To Create the Best Potential
Overview
Seeing the right people
Who is the buyer?

Chapter 52 – It’s A Matter of Attitude
Afterword

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