Strategic Planning: How to Deliver Maximum Value Through Effective Business Strategy | by Robert G. Wittmann and Matthias P. Reuter | ISBN: 9780749452339. Value Based Management. Creating a Successful Organization. Establishing Strategic Strength.

November 23, 2009 by kutenk
Filed under: Business Books 

Strategic Planning: How to Deliver Maximum Value Through Effective Business Strategy

by Robert G. Wittmann and Matthias P. Reuter
ISBN:9780749452339

Including key questions, pro-active workshops, useful tips and further reading, this essential guidebook offers practical information on how to develop and implement successful, revenue-generating strategies within your business.

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Strategic Planning—How to Deliver Maximum Value Through Effective Business Strategy







Preface
Chapter 1 – The Entire Model—An Integrated Understanding Of Strategy
Chapter 2 – Value Based Management—Creating a Successful Organization




KEY QUESTION
KEY QUESTION
Workshop

Chapter 3 – Environment and Positioning—Identifying Opportunities And Risks
KEY QUESTION
Workshop
KEY QUESTION
KEY QUESTION
Workshop
KEY QUESTION
Workshop
KEY QUESTION
Workshop
KEY QUESTION
Workshop
KEY QUESTION
Workshop

Chapter 4 – Offer and Marketing—Focusing Customer Advantage
KEY QUESTION
Workshop
KEY QUESTION
Workshop

Chapter 5 – Knowledge and Competences—Establishing Strategic Strength
KEY QUESTION
Workshop
KEY QUESTION
Workshop

Chapter 6 – Value Chain and Organization—Delivering Competitive Advantages
KEY QUESTION
Workshop
KEY QUESTION
Workshop
KEY QUESTION
Workshop

Chapter 7 – Measures and Controlling—Managing Implementation
KEY QUESTION
Workshop
KEY QUESTION
Workshop

Chapter 8 – Leadership And Mobilizing—Winning Over employees
KEY QUESTION
Workshop
KEY QUESTION
Workshop

Chapter 9 – Finance and Evaluation—Measuring the Value Of Strategy
KEY QUESTION
Workshop

Chapter 10 – Opportunities and Risks—Managing Uncertainty
KEY QUESTION
Workshop

Chapter 11 – Conclusion—Keeping the Essentials in Focus
Appendix—Case Study – EasyLife GmbH
EASYLIFE
Research topic: Services in the white goods market

References and Further Reading


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