Business War Games: How Large, Small, and New Companies Can Vastly Improve Their Strategies and Outmaneuver the Competition | by Benjamin Gilad | 2009 | ISBN: 9781601630308. Competitive Strategy Development.
Business War Games: How Large, Small, and New Companies Can Vastly Improve Their Strategies and Outmaneuver the Competition
by Benjamin Gilad
2009 (224 pages)
ISBN:9781601630308
Revealing the war games run by large consulting firms, this book will show you step-by-step how to organize, prepare, and run your war game with your team at a fraction of the cost of the big consultants.
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Business War Games—How Large, Small, and New Companies Can Vastly Improve Their Strategies and Outmaneuver the Competition
Foreword
Part I – From Sand Table to Boardroom
Chapter 1 – War Gaming Made Simple
Overview
What Are War Games?
War Gaming in Business: Where Does It Make the Most Sense?
The “We’ve Already Taken This Into Account” Myth
War Games Without Computers
Why Not Game Theory?
Humans Make It Realistic
War Games Without the War?
Would You Prefer “IRS”?
So What Is the Best Way to War Game?
Aren’t Most Managers Already Realists?
When to Play a War Game
When Not to Play War Games
War Gaming and the More Traditional Planning Approaches
Fringe Benefits of Effective War Games (*There’s no need to read this section if you are already a convert!)
Case Study—There’s a New Sheriff in Town
Chapter 2 – Big War Games, Little War Games, and What Did They Do Without Computers?
Overview
Famous Military War Games
Little Wars
Tiny War Games
War Games in a Different Context
The Move to Business War Games
Part II – Competitors as Characters
Chapter 3 – Can You Accurately Predict Competitors’ Moves?
Start Here
Market Imbalance
What Causes Markets’ Constant Imbalance?
The Most Predictive Theory of Competitors’ Behavior
Do You Need Role-Playing?
Managerial Biases
The Secret to Amazing Predictions
So, What Are Competitors Most Likely to Do?
Bringing It All Together
Playing the Host
Chapter 4 – Competitors as Characters
Characters
Appendix: The Shortcomings of Game Theory and Other Mathematical Approximations of Human (Competitor) Behavior
Part III – Step-by-Step
Chapter 5 – Step 1: Is It Time to War Game?
The Basic Requirements
Which Plans Call for War Gaming?
1 Limitation
Which War Games Are Appropriate?
Landscape Games
Case Study: Landscape Game
Test Games
Case Study: Test Game
But What if They Do X?
Chapter 6 – Avoid Potential War Gaming Traps: Bad Timing, Unreceptive Management, and Insular Culture
Bad Timing
Unreceptive Management
Thin-Skinned Executives
Neurotic Managers
Domineering Bosses
Insular Culture
Chapter 7 – Step 2: The Teams—Who Do We Not Invite?
Rule of Thumb #1: The Number of People in a Game Should Be in the Range of 12–48
Rule of Thumb #2: The Number of Players per Team Should Not be Less Than 3, and No More Than 8
Rule of Thumb # 3: The Number of Teams Should Not Exceed 6
Who to Invite
Who to Invite Selectively and Cautiously
Who Not to Invite
Team Composition and Balance
Summary
Chapter 8 – Deciding Who to Role-Play
Which Competitors Should You Role-Play?
Strategic Grouping
Who Looks Like You?
No Clusters? No Problem
Composite Profile
Role-Playing Other 3rd Parties
Chapter 9 – Step 3: Intelligence and Then Some
Overview
The Absolutely, Positively Necessary Information
Team Briefing
Group Briefing
Sources
Pay Attention to What They Do, Not What They Say
Pay Attention to What They Say, Not Only What They Do
Who Should Prepare the Intelligence Briefing?
Part IV – Running a Business War Game
Chapter 10 – Step 4: Let’s Play! A Real Game, Hour-by-Hour
Game 1: Reviving a Brand
Hour-by-Hour Instructions (and Running Commentary)
The 1st Round of the “Battle”
Snippets From the Snack Game
The Second Round of the “Battle”
Modifications Proposed for Reviving the Brand
Proposals That Did Not Survive
An Epilogue
Game 2: Launching a New Product
More on the Disease Area
The Plan to Be War Gamed
Hour-by-Hour Instructions With Commentary
The Elephant in the Room
Epilogue
The Games: Schematically
Chapter 11 – Implementing the Game’s Results
At the End of the Game…
Within a Few Days…
Implementing the Game’s Results
Communicating Decisions
Reaping Hidden Benefits
Strengthening Intelligence Capabilities
Chapter 12 – Strategic Junctures
Overview
When Is Hindsight Valuable? Not Always
The Fox That Outfoxed the Mouse
Fox Gets Serious
When Technology Culture Blinds the Decision-Makers
Prices of Phones Dropping
Chapter Notes
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 6
Chapter 8
Chapter 9
Chapter 10
Chapter 12
Bibliography
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