A Short Course in International Business Plans — Charting a Strategy for Success in Global Commerce, 3rd Edition | by Robert L. Brown and Alan S. Gutterman | 2009 | ISBN: 9781607800026
A Short Course in International Business Plans: Charting a Strategy for Success in Global Commerce, 3rd Edition
by Robert L. Brown and Alan S. Gutterman
2009 (193 pages)
ISBN:9781607800026
A good business plan is both a statement of where you’re going and how you will get there. This book provides a step-by-step process for developing and writing a dynamic business plan that will serve you, your business, and your financial backers.
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A Short Course in International Business Plans — Charting a Strategy for Success in Global Commerce, 3rd Edition
Introduction
Business Plans Vs . International Business Plans
Culture Shock
Sample Business Plans
Write Your Plan
Chapter 1 – Why Write An International Business Plan?
FAQs of an International Business Plan
Global Facets of a Company
Achieving International Advantages
Adapting to the International Business Environment
Making the Vision an Internal Reality
Convincing the Rest of the World
Chapter 2 – Basic Plan Elements and Variations
Contents and Characteristics of a Useful Business Plan
The Global Factor
Matching the Plan to the Nature of the Business
Five Key Features of a Viable Plan
Chapter 3 – Building a Plan—Fundamental Issues
International Focus
Competitive Advantage
The Audience
A Clear Plan of Action
A Great Team
A Well-Prepared Organization
Analysis of the Negatives
Requirement of Confidentiality
A Schedule for Implementation
Chapter 4 – Building a Plan—Global Expansion Issues
Overview
Issue 1: Environmental Analysis
Issue 2: Foreign Market Entry Strategies
Issue 3: Global Financial Issues
Issue 4: Legal and Regulatory Issues
Chapter 5 – Assembling the Working Group
You
Engineering, Design & Manufacturing
Management
Financial
Legal
Marketing
Securities-Offering Advisors
Professional Editor/Writer
Group of Experts
Internal Audit Group
Chapter 6 – Plan Section 1—Introduction
Cover Page
Table of Contents
Executive Summary
Mission and Vision Statements
Chapter 7 – Plan Section 2—Company Background and Description
Overview
Historical Development of the Company
Current and Projected Business Activities
Products (Goods & Services)
Customers
Competitive Advantages and Distinctive Competencies
Industry Sector Analysis
Competitive Analysis
Chapter 8 – Plan Section 3—Products and Services
Description of Products
Product Portfolio
Research and Development
Intellectual Property
Chapter 9 – Plan Section 4–Manufacturing or Methodology
Overview
Business Plan Disclosure Issues
Internal Manufacturing or Methodology
Third Party Production Arrangements
Chapter 10 – Plan Section 5—Marketing
Overview
Customer Analysis
Pricing
Promotion
Distribution
Chapter 11 – Plan Section 6—Management and Organizational Structure
Senior Managers and Owners
Organizational Structure
Chapter 12 – Plan Section 7—Human Resources
General Information
Problems in Developing a Global Human Resources Strategy
Chapter 13 – Plan Section 8—Special Topics
Financing
Facilities and Equipment
Operations
Information Management
Risk Management Strategies
Regulatory Matters
Supplemental Information
Chapter 14 – Plan Section 9—Financial Information
Key Financial Statements
Historical Financial Statements
Proforma Financial Statement
Operating Budgets
Comments on Balance Sheet
Chapter 15 – Business Plan Drafting Worksheet
Chapter 16 – Sample Plan #1—Software Company
Software Company Adapting Foreign Products to Local Market
Overview Of The Japanese Software Market
The Company’s Strategic Business Plan
The Company’s Business Activities
ESIG Products
Development And Sales Plans
Customers And Marketing
Human Resources And Organizational Structure
Production
Service
Competition
Financing Strategy
Chapter 17 – Sample Plan #2—Technology Manufacturer
Technology Product Company Entering Multiple Global Markets
Problems And Opportunities
ADM’S Solutions
Products
Markets And Competition
Manufacturing Strategy
Marketing Strategy
Financing Strategy
Chapter 18 – Sample Plan #3—Goods & Services Retailer
Opening Outlets in New Foreign Market
Market And Industry Background
Merchandise And Services
Business Strategy
Marketing Strategy
Operating Strategy
Financial Strategy
Risks And Uncertainties
Chapter 19 – Sample Non-Disclosure Agreement
Overview
Non-Disclosure Agreement
Chapter 20 – Sample Financial Statements
Chapter 21 – Sample Cover Page and Legends
Sample Cover Page For Business Plan
Sample Legends
Chapter 22 – Glossary
Chapter 23 – Resources
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