Total Sustainability Management Model for Enterprise. What is Corporate Sustainability.

July 29th, 2009 | by kutenk |

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The Nature of Sustainability Strategies

Viewed through a sustainability lens, a sound, well-aligned organizational strategy for the 21st century, interdependent, global economy must be green and socially responsible if it is to succeed in the moderate to long term. Sustainability is in its simplest terms about how to do well now without destroying the ability to do well in the future (i.e., it is bifocal in being able to see both close-up and further away). It’s also about taking a well-rounded approach to making personal, governmental, and business decisions that put environmental awareness and social responsibility on a par with sound economics. This is also referred to as the triple bottom line.

One can see these multiple elements in a business-oriented definition of sustainability as: “a company’s ability to achieve its business goals and increase long-term shareholder value by integrating economic, environmental and social opportunities into its business strategies”. Similarly, Corporate Sustainability is a business approach that creates long-term shareholder value by embracing opportunities and managing risks deriving from economic, environmental and social developments. Corporate sustainability leaders achieve long-term shareholder value by gearing their strategies and management to harness the market’s potential for sustainability products and services while at the same time successfully reducing and avoiding sustainability costs and risks.

Note in this definition the articulation of sustainability into essentially a SWOT framework, accounting for the opportunities and risks arising from business—society interdependences.

The three interrelated domains that together comprise sustainability — economic/financial, social/governance, and environmental stewardship — are depicted below as Total sustainability management model.

Within each of these domains are a number of areas in which the policies and practices of an organization across its entire value chain can have both short-term and longer-term impacts for the organization and society.

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