Boost your Search Engine Rankings and Drive Traffic with Press Release

June 18, 2009 by kutenk
Filed under: Uncategorized 

Press Releases has been widely used as an important announcement tools to the media and consumers by corporate sector. A well-written Press Releases can potentially increase your sales, expose your company / products / services to the masses, and greatly enhance the brand image of your business. Press Releases also become an important part of company’s online marketing tools, as it can increase Search Engine Ranking Position (SERP) and draw targeted Traffic to your Website Faster And Cheaper than other Marketing Methods. You need to optimize your press releases to gain the best placement in search engines for certain keywords. So, announce your important news, create Brand and Online Awareness about your products / service, reach a wide audience, encourage more visitors to your website, and gain all important search engine rankings.




To be effective, your press release must draw interest to the target audience and have strong news orientation. Create a compelling headline that stand out by keeping it short, active, and descriptive. Grab attention with the first paragraph that summarize the important five W’s: who, what, where, when and why.




* Who did the event or Who said what
* What was said and What was done
* Where did the event take place
* When did or will the event occur
* Why did this event happen
* How did this happen

In addition, your release needs to be written in journalistic rather than marketing style. Put the most important information at the beginning. This is a tried and true rule of journalism. It should be objectively written and needs to inform people, not just sell them something. Don’t sell but answer questions. Avoid hype and too much jargon. A well writen Press release writing will grab attention and give you the exposure you want and deserve.

You can submit your Press Releases individually or through established Distribution Network. For maximum result, you need vast Press Releases Distribution Network that reach wide range of audience:

* major search engines – Google Search, Yahoo Search, MSN Live Search, Ask.com, Topix.net, AOL, Lycos, Dogpile, etc
* major newswire, newspapers, news reporters, commentators, journalists – Google News, etc
* major Web 2.0 social network websites – Digg, Reddit, Newsvine, Mixx, Delicious, Propeller, Stumbleupon, Twitter,etc
* industry-specific publications
* PR specialists, media professionals,
* custom list of opt-in subscribers through RSS aggregators – bloggers, consumers, etc

If you like to automate your submission, you can use Press-Release-Software.com. Press Release Software allows you to create and submit press releases to 60 websites online. They optimize your press releases to boost your search engine rankings and drive traffic.

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